Do you want to improve your promotional sports writing skills? Just like a football coach has a playbook that guides the team play-by-play, I’m going to reveal some secrets from my own playbook that will help you vastly improve as a sports promotional writer. Follow these secrets and you’ll move up the field to sports…
Digital Sports Marketing Event in Sydney
On July 12th and 13th some of the biggest names in digital sports marketing will be attending and speaking in Sydney, Australia for the annual Sports Technology Conference. SportsNetworker.com and the SEA has teamed up as a media partner for the event, and I’ll be speaking on personal branding in sports, and leveraging LinkedIn (among…
5 sports marketing lessons from Lady Gaga
Lady Gaga created a phenomenally successful web spectacle for her recent album Born This Way, which was launched on May 23. Utilizing a host of inventive methods, Lady Gaga has leveraged digital marketing and social media to create a deep engagement with her fans and promote and sell her album. It looks like these methods…
Social Media Marketing and Over-Saturation: When is Enough Enough?
Recently I went to China to play beach volleyball. While I was there I noticed the Chinese approach to marketing clothes, products, and services was very aggressive — products and services were constantly ‘in your face’. The supermarkets in particular were particularly fascinating – aisles upon aisles of products and signage,consumers hit with marketing messages…
Help for Stressful Times in the Sports World
Lockouts rule the roost in 2011. First, the NFL muscles flex to show us the veins of how money ultimately rules the football kingdom. We know full well it’s not a game we simply watch on t.v. – it’s a multi-billion dollar business that needs a “dollar-driven enhancement drug” to keep it going. The NBA…
Super Bowl vs. UEFA Champions League
The NFL is doing well. The most recent edition of the Super Bowl (Super Bowl XLV) holds the record for total number of U.S. viewers, attracting an average audience of 111 million viewers, making it the most viewed television broadcast of any kind in U.S. history. However, the growth of its European equivalent, the UEFA…
5 Business Lessons from FC Barcelona
FC Barcelona’s success both on and off the field speaks for itself. There are at least 5 important lessons that modern businesses can learn from the Catalan football (soccer) club. On the pitch, the Catalan club recently won the Spanish First Division La Liga for the 21st time, its 3rd consecutive title. On May 28th,…
5 Ways to Deal With the Frustration of Breaking Into Sports
Trying to land a job – any job – can be a challenging experience. And when it comes to the sports industry, that challenge can easily turn into frustration. I get a lot of emails that express that frustration such as, “I feel like I can’t break into sports because there’s nowhere to go!” Or,…
Sports Industry Insider Interview Series #2: Kelly Perdew, CEO FastpointGames.com and Apprentice Winner
On a quest to continue to bring awareness to many facets of the sport business, interviewing Kelly Perdew was on the top of the list. As The Apprentice season 2 winner and sports aficionado, Kelly brings light to his success, how he became a winner, business of fantasy sports, and ‘What is the Apprentice winner…
The ABC’s of Client Communication
Being a sports executive on any level involves a lot of hard work to get projects done the way your clients expect. A key aspect of retaining quality clients is learning how to effectively communicate with each one on their level. Each of my clients is unique and special and I communicate with them according…
The “Should I Pursue a Sports Career” Test
I don’t know about you, but taking tests in school wasn’t one of my favorite college pastimes. However, tests are important because they let you know where you are in terms of your mastery of the subject you’re studying. Plus, some tests can also help you make educated decisions. If you’re considering a career in…
The Success of World Team Tennis
Sportsnetworker often features stories and posts from the multi-million dollar global sporting industry. The last few entries have looked at massive sporting brands such as the NFL, NBA and Manchester United. There are, however, many successful sporting properties that have carved a niche for themselves– even without big budgets. These properties function not necessarily off…
Crushed Ice: PAC-12 Deal Impressive
When the Pac-12 announced its new multimedia broadcast deal with ESPN and Fox recently, the sports world reacted with shock and awe toward its gold fingered Commissioner Larry Scott, who convinced the networks to collectively cough up $3 billion over the next 12 years. Many observers accurately pointed out that the new deal was more…
Sports Industry Insider Interview Series #1: Chris Quinn, Director of Sales with Santa Anita Park
During a recent trip to California, I had the pleasure to meet Chris Quinn, Director of Sales at Santa Anita Park, and took a tour of their spectacular facility. I have to admit I did have a goal or maybe a wish that Zenyatta would be waiting in a stall to greet me, but unfortunately…
Where Will the Next Generation of Sports Broadcast Producers Come From?
This is a guest post from Dave Evans This subject came up in a meeting I attended about three weeks ago with several sports broadcast executives. Jerry Steinberg, a Senior VP at Fox Sports, posed the question of training … and the floodgates opened. A discussion that was intended to cover at least three other topics…
The Elephants: How Football Corrects for Political Risk in Volatile Markets
This is a guest post by Thomas Stone Political risk effects markets. Whether we like it or not, functioning economies live in symbiosis with functioning governments. In West Africa, however, there is a third factor: football. You’ve got international trade and businesses on the one hand, political players on the other hand…and then on the…