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Digital Sports Marketing Event in Sydney

On July 12th and 13th some of the biggest names in digital sports marketing will be attending and speaking in Sydney, Australia for the annual Sports Technology Conference. and the SEA has teamed up as a media partner for the event, and I’ll be speaking on personal branding in sports, and leveraging LinkedIn (among other things).

For those interested in attending, make sure to use “sportsnetworker” during your checkout process in the coupon code to receive a discount.

Read below to learn more about the speakers and sessions, but make sure to click here to read more on the event and to register.  I look forward to seeing you in Sydney! 


The 2011 conference is headlined by a dozen of the world’s best digital sport marketers who discuss how they have incorporated both social and digital media into various aspects of their own operations.


Toronto Maple Leafs

John McCauley, New Media Director, Maple Leaf Sports Enterprises, owners of the Toronto Maple Leafs, Toronto Raptors & Toronto FC [more]

Monday Masterclass, Presentation 1: Maple Leaf Sport Enterprises’ multi-platform approach to digital strategy

Day 2, Presentation 7: Game Day digital



Andy Pawlowski, Global Digital Lead, Nike Basketball [more]

Monday Masterclass, Presentation 2: Personal Brand panel

Day 1, Presentation 2: Nike Basketball’s digital and social media initiatives supporting Kobe Bryant’s Black Mamba range



Brian Kalinowski, Executive VP, WWE [more]

Monday Masterclass, Presentation 2: Personal Brand panel

Day 1, Presentation 9: Why choosing Facebook as your primary social media presence makes sense


Sports Executives Association

Lewis Howes, Author – Founder of the Sports Executives Association, Publisher of The Sports Networker blogsite [more]

Monday Masterclass, Presentation 2: Personal Brand panel

Day 2, Presentation 9: Digital Publishing panel


Liverpool FC

Matt Owen – Manager, Online Communities
Liverpool FC [more]

Day 1, Presentation 1: How Liverpool FC adapts its social media strategy to engage with different communities and cultures

Day 2, Presentation 9 Digital Publishing panel


Boston Celtics

Peter Stringer, Director – Interactive Media, Boston Celtics [more]

Day 1, Presentation 3: How the Celtics’ 3 Point Play Facebook app both encourages fan engagement and generates fan data

Day 2, Presentation 4: Celtics Video – the journey from intern-held camcorder through to a sponsorable digital asset


Major League Baseball

Jason Yeh, Director – New Media,
MLB Advanced Media [more]

Day 1, Presentation 4: Shaping baseball fans’ social medi chatter into a  saleable “digital” asset

Day 2 , Presentation 3: Delivering MLB’s Mobile Picture and Video Blogging sevices to baseball fans


World Rugby

Shane Harmon, General Manager, Marketing and Communications, Rugby NZ 2011 Ltd [more]

Day 1, Presentation 6: Managing issues in the digital age

Day 2, Presentation 7, The media aspect of Social Media



Russ Stanley, Managing VP, Ticket Sales & Services
San Francisco Giants [more]

Day 1, Presentation 9: Using digital means to deliver an exlempary Season Ticket Holder experience

Day 2, Presentation 2: Dynamic pricing pays


NY Jets

Matt Higgins – Executive VP Business Operations
New York Jets [more]

Day 2, Presentation 1: How New Meadowlands Stadium provides the New York Jets with triple digital advantages in the areas of branding, fan engagement and business operations

Day 2, Presentation 6: The media aspect of Social Media


New York Times

Tom Jolly, Managing Editor, Night News & former Sports Editor – New York Times [more]

Day 2, Presentation 7 Media aspects of Social Media
Day 2, Presentation 9: Digital Publishing panel


Wigan Warriors

Simon Collinson, Marketing Director, Wigan Warriors; formerly Marketing Manager, Bradford Bulls [more]

Day 2, Presentation 8: Generating considerable team revenue through a substantive online presence



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One Response to Digital Sports Marketing Event in Sydney

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