A Guest Post by Steve Hamilton Many people believe that success in sports is driven solely by talent and training, but that’s not always true. There’s another “t” word that often plays an important role: technology. The recent controversy about the role that advanced swimming suit fabrics played in Michael Phelps’ impressive Olympic wins is…
Interview with Texas Rangers Director of Interactive & Social Media, Kaylan Eastepp
Texas Rangers baseball is all Kaylan Eastepp has ever known. She started with the organization as an intern, and now she is tasked with all things social media for the club as the Director of Interactive & Social Media. Kaylan shares how she handles the constant stream of social media, deals with Japanese sensation Yu…
Best in #Sportsbiz this Week
The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike Tumbles Most Since 2008 As Profit Drops Nike Inc. (NKE), the world’s largest sporting-goods company, tumbled the most in four years after fourth-quarter profit unexpectedly declined for the first time since 2009…
“Be Your Own Fan” Marketing Campaign
Change is inevitable. Make the change or get left in the dust. I don’t recall who said that. Perhaps it was just words that I made up, but it is powerful and true in today’s ever evolving landscape in sports marketing and how to reach and connect with fans. Many pro and minor league sports…
Sports Networker Is Looking For Two New Interns
Are you motivated, entrepreneurial, and looking for valuable experience to help you land your dream job in the Sports Industry? Sports Networker is hiring two (2) new interns to fill the roles of EDITORIAL PRODUCER and ONLINE MARKETER. CLICK HERE FOR MORE INFO & TO APPLY –> http://bit.ly/SN-Editorial-Producer-Intern Sports Networker is looking for a passionate…
3 Simple Ways to Gain Sports Industry Experience
If you’re pursuing a sports career, one of the most frustrating things you will hear from prospective employers are these two dreaded words: “Experience Required.” I always thought, “How can I get experience if no one hires me?” It never made sense to me until I started hiring college students and young professionals for a…
NBA vs. MBA: the collision of basketball and business
Guest Post submitted by Harrison Kratz The 2012 NBA Finals just ended with the Miami Heat capturing the title. HowToMBA.com decided to put their own spin on the NBA Finals to look at the broader picture of business and basketball. While the NBA may not be the most popular major sports league in the country, it is…
Best in #Sportsbiz This Week
The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Darren Rovell To ESPN: Sports Business Reporter Leaves CNBC, Returns To Bristol The world’s best known sports tweeter is indeed headed back to ESPN. CNBC’s Darren Rovell, who worked at ESPN prior to joining…
Why You Don’t Have To Be Marv Albert To Become A Sportscaster
When you think of great sports broadcasters, names like Bob Costas, Chris Berman, Marv Albert, or Pat O’Brien come to mind. If your dream is to become a Sportscaster, the first thing you think of might be anchoring ESPN SportsCenter on national television, doing play-by-play for Monday Night Football or covering the Olympics for NBC. Unfortunately, there…
UEFA Euro Cup 2012 in the Social Media Era
It’s been a whiplash-inducing ride watching the Euro Cup for the past nine days, and I mean ‘watching’ them on Twitter! Nowadays, it’s not just a simple act of going to your local pub, paying for the pay-per-view fees they charge for admission and relishing your favorite pint while watching a match here and there with…
Why the 10 Touch Points of Personal Branding are Important to Your Sports Career
“A good name is rather to be chosen than great riches.” — King Solomon There are countless articles and blogs that tell you how important it is to establish personal branding is in order to build — and grow — your career. And that’s especially true in the highly competitive sports business world. But how, exactly,…
Live Q&A with MSG Networks Reporter Tina Cervasio – Wed, June 20 @ 12pm EST
A few weeks ago we published an interview with Tina Cervasio where she talked about how she landed her dream job as a sideline reporter with MSG Networks covering the New York Knicks, New York Liberty and New York Red Bulls. Tina has a great story and she had a ton of valuable insight to…
LA Kings Twitter Account Wins The NHL Playoff Battle Off The Ice
The Los Angeles Kings surprisingly dominated the competition during the Stanley Cup Playoffs and ultimately walked away with the Cup. As the #8 seed, nobody expected that they would be as successful on the ice as they were. That on-ice success translated to success over their social media channels as well. The LA Kings became a…
Best In #SportsBiz This Week
The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business EPL scores $4.7b television deal The English Premier League has secured its status as world football’s richest competition with an astonishing $4.7 billion deal for domestic TV rights for three years. The agreements,…
America’s Favorite Pastime Serves Up Lots of Leadership Skills
Guest post submitted by Jason Monaghan Can baseball really offer that many lessons in leadership skills? Absolutely. Baseball encompasses a long, grueling season, where players and managers work tirelessly to earn a spot in the World Series. If their strategy for a particular game doesn’t work, they change pitcher, catcher or batting lineup, coveting the…
Best Sports Teams on Tumblr
Tumbling Along That would be a good way to describe a vast amount of blogs on Tumblr. Just sort of tumbling along, posting here and there but not a huge amount of overall direction to where they are headed (I hope my own personal blog is not one of those but I am sure some may think…