The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski
The English Premier League has secured its status as world football’s richest competition with an astonishing $4.7 billion deal for domestic TV rights for three years. The agreements, which start from the 2013-14 campaign, are a remarkable 70 per cent increase on the current contract. And the figures will rise as deals to show the EPL around the world are re-negotiated.
Why this article is a must-read: The English Premier League is one of the most popular leagues in the world and to secure a billion dollar TV rights deal is phenomenal. The question is how this monumental deal will affect other futbol television rights across other parts of the world.
A sports business collaboration is holding an event Wednesday that will highlight the impact Indianapolis-based organizations will have on the upcoming summer Olympics. Sports Circle Indy’s Road to London 2012 will feature presentations by current and former athletes and executives representing the national sports governing bodies that call Indiana home.
Why this article is a must-read: Last Wednesday, Sports Circle Indy, held a panel discussing how Indianapolis, a notoriously very Olympic involved city with USA Track & Field, Diving & Gymnastics all headquartered there, can get more involved in the Olympic movement.
Lance Armstrong’s sponsors aren’t budging – so far. And well they shouldn’t, say four sports marketing experts interviewed the day after the U.S. Anti-Doping Agency brought formal charges against the seven-time Tour de France winner. Never mind that, due to these charges, Armstrong also has been banned from competing in the Ironman triathlons, which he took up in 2011, after retiring from cycling.
Why this article is a must-read: Lance Armstrong is one of the most recognized and popular athletes in the world. If the U.S. Anti-Doping Agency finds him guilty, it could have a tremendous impact on his endorsements and the future of U.S. Cycling.
On Monday, Rovio and the Philadelphia Eagles are announcing a partnership that will include an Eagles-centric Angry Birds game to be launched in the fall and a marketing push that will include everything from social media initiatives to integration on local team television shows and even in-stadium displays.
Why this article is a must-read: This partnership is unique because we have yet to see a professional team parter with an app or game. This could be an interesting opportunity for teams going further and opens up new business opportunities.
Counterfeit merchandise has been a problem for the NHL in the past, and the games in Los Angeles have been no exception, said Tom Prochnow, the NHL’s vice president of legal and business affairs.
Why this article is a must-read: Counterfeit merchandise is a big problem in sports today as street merchants are trying to make a buck off of the consumer without having rights to produce the merchandise. During the 2011 Stanley Cup Final, authorities in Boston and Vancouver, B.C., seized more than $500,000 of fake merchandise, which means lost revenue for the team.
Sports Social Media
The 2011-2012 NBA season had no shortage of thrills and spills, but will probably be best known as the season that introduced Linsanity to the world. This NBA infographic, created by Unmetric, looks at the social media performance of all the teams throughout the NBA 2011-2012 season from 25th December 2011 to 26th April 2012.
Why this article is a must-read: If you follow NBA teams on social media, you’ll know that one of the most “followed” teams are the Boston Celtics. But, did you know that they do not reply to their followers on Twitter?
ESPN STAR Sports, the exclusive Asian rights holder for the England and Wales Cricket Board (ECB) domestic and home international matches, has announced an agreement with Al Jazeera Sport for the television broadcast rights of the Friends Life Twenty20 2012.
Why this article is a must-read: The deal marks a significant landmark for cricket broadcasting in the Middle East and North Africa with Al Jazeera Sport televising cricket for the first time ever with LIVE coverage of 25 matches from ECB’s domestic Twenty20 league scheduled to take place from 12 June to 25 August 2012.
More and more these days, when the game is on, so is the computer. Or tablet. Or cellphone. Sports fans around the world are following along on Twitter while they watch their favorite teams in person or on TV, and a new application from a San Francisco startup is designed to make that experience even easier for them.
Why this article is a must-read: If you’re like me, when you’re watching a game or at a live sporting event, you’re checking Twitter for opinions from friends and media personnel, trending topics, behind-the-scenes action, etc. This app will hopefully make all of those actions a lot easier to manage for the user.
Why do some people get killer jobs in sports and others are relegated to whatever garbage CareerBuilder.com happens to post online? Sure, some people are lucky because they have an uncle in the sports business. But most of us, like you and me, have to create our own luck if we want to work in sports. And the best way to create your own luck is to go into “Beast Mode.”
Why this article is a must-read: Because it’s created all sorts of buzz on Twitter, tell us what you think!
Is there anything we missed this week in the world of sports business? Let us know your in the comments below or tweet us and please feel free to share this article with your friends on Facebook and Twitter!