The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski
The world’s best known sports tweeter is indeed headed back to ESPN. CNBC’s Darren Rovell, who worked at ESPN prior to joining CNBC in 2006, is returning to the WorldWide Leader. Several sources including The Big Lead, Deadspin, and Jim Miller have reported the news already with TBL saying the deal is done.
Why this article is a must-read: Darren Rovell is often thought of as the authority of all things sports business, especially when it comes to his massive audience on Twitter. Rovell’s move back to ESPN is significant as it shows ESPN’s commitment to not only being the Worldwide Leader in Sports, but in Sports Business as well.
Two days before the 40th anniversary of the passage of Title IX, legislation that banned sexual discrimination for any education program receiving federal financial assistance, U.S. Secretary of State Hillary Clinton announced the creation of the “Global Sports Mentoring Program” to “support opening more doors for girls and women in sports.”
Why this article is a must-read: This is big news for the future of women in sports business as it shows that there will be continued effort to create greater equality in the workplace.
UEFA’s decision to fine Denmark striker Nicklas Bendtner for revealing a sponsor’s name on his underpants during a Euro 2012 game may have opened a can of worms for football’s European governing body.
Bendtner was fined $126,000 and banned from playing in Denmark’s next competitive game for flashing his sponsored waistband as he celebrated a goal against Portugal.
Why this article is a must-read: Guerrilla marketing is often seen as an unethical practice in sports business, but honestly I think this promotion is pure genius by the Irish bookmaker showing off their “lucky pants”. What are your thoughts on this guerrilla marketing tactic?
But a U.S. House attempt to ban armed forces sponsorships of professional sports – co-authored by Jack Kingston, R-Ga. – has touched a nerve within NASCAR.
Why this article is a must-read: Military sponsorships are a big revenue producer for sports such as NASCAR. Such sponsorships might be in jeopardy due to new legislation to ban these deals as some deem it an inappropriate allocation of public funds.
Adidas AG (ADS), the world’s second- biggest sporting-goods maker, said it expects record soccer sales of more than 1.6 billion euros ($2 billion) this year, boosted by the European championships in Ukraine and Poland.
“Adidas is leading the way at UEFA Euro 2012 in every respect — in terms of product sales, brand visibility and innovative strength,” Chief Executive Officer Herbert Hainer said at a press conference in Warsaw today. “Adidas can already be sure of defending its title as the most successful football brand in Europe and the world.”
Why this article is a must-read: While Nike is often thought of as the dominant sporting-goods maker in the United States, but we often forget that Adidas has a strong foothold (no pun intended) in Europe. This article states how the UEFA Euro 2012 is leading to record sales and increasing the brands dominance in futbol.
Sports Social Media
The awards mark the first time a major pro sports league has had a standalone event to recognize engagement on social media. Players and teams were celebrated for success on platforms including Twitter, Facebook, YouTube and Instagram.
Why this article is a must-read: The NBA became the first professional sports league to create a “Social Media Awards” to show how the sport has really became digital in nature. Other leagues should follow suit and embrace the viral nature of sports and capitalize on this captive audience.
In an unprecedented move that establishes what will be the nation’s most listened to sports radio network across the Top 50 markets, CBS Corporation today announced it has created CBS Sports Radio, a 24-hour, seven-day-a-week lineup of national programming from premier entities CBS RADIO and CBS Sports.
Cumulus Media, the largest pure-play radio broadcaster in the United States, is the network’s exclusive syndicator and sales partner to secure affiliate agreements and ad sales with radio stations nationwide through Cumulus Media Networks. In addition, Cumulus will make CBS Sports Radio programming available on 67 of its owned stations.
Why this article is a must-read: At launch, CBS Sports Radio will reach listeners in nine of the nation’s Top 10 markets, with a cumulative audience reach at debut close to 10 million listeners – nearly 90% of them located in Top 50 markets.
In recent off-season workouts, the Giants used heart-rate monitors, G.P.S. devices and hydration/nutrition monitoring to better evaluate how much energy a player had exerted and how quickly he was recovering. While similar technology is widely used by soccer teams around the world, as well as by athletes in individual sports, like runners, few professional sports teams in the United States have shown an interest.
Why this article is a must-read: Player health in the NFL has been a hot-button issue recently and this new technology may help players stay safer in the swelter heat of summer.
“Personal Branding,” on the other hand, is more than just your actions; it’s also about being proactive. And deliberate. Branding is a verb. It’s what you do in order to deliver your brand message. The key to personal branding, for those who are pursuing a sports career, is to have a clear, consistent and unified message across all platforms of communication. In order to do that, you’ll need to incorporate your brand message into the 10 Touch Point list.
Why this article is a must-read: Personal branding is incredibly important to landing any job in the sports industry. This article provides an easy checklist to implement into your personal branding strategy.
Is there anything we missed this week in the world of sports business? Let us know your in the comments below or tweet us and please feel free to share this article with your friends on Facebook and Twitter!