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New Technology: What Second Screen Viewing Means for Sports Business

People are dependent on new technology like smartphones and tablets in everyday life; it’s no secret that this attachment bleeds into watching television. Smart devices make it easy to add a second screen to whatever you are watching, allowing you to keep up with everything being talked about with regard to the event. This is especially…

How to Break Into Your Sports Career Zone With More Confidence

Pain. Stress. Frustration. We’ve all been there. Especially when it comes to getting into our sports career zone – or lack there of. Today I’m going to share with you a simple two-step tactic that will calm your fears, ease your mind and put you on track to launch a successful career in the sports…

Barclays Center And Nets Strategically Partner With CBS Radio

Not only will the new partnership between Barclays Center, the Brooklyn Nets and CBS Radio expand its coverage of existing Nets games, but the deal looks to bring a vintage feel to New York.  With CBS Radio broadcasting in many top markets, event promotions will be effective. Barclays Center, Nets, and CBS Radio to bring…

The Top News In #Sportsbiz – 09.16.13 – 09.23.13

This week’s top news in the #SportsBiz includes Orlando City Soccer eyeing a spot in Major League Soccer.  Other news includes Fox holding a Super Bowl ad contest, fantasy sports proving to be a viable business, Toyota and NASCAR holding a tweet race, and Manchester United cashing in on sponsorships.  Read on. Sports Jobs Orlando…

PepsiCo’s CEO Indra Nooyi Explains How Companies Can Better Market To Women

At the inaugural Game Changers conference, held by Sports Business Journal, marketers gained some valuable information on how to use sports to market to women.  PepsiCo Chairwoman and CEO Indra Nooyi gave insight on the need for marketers to reach out to women who love sports. PepsiCo gives some insight While speaking at the event,…

TV Listings Are A Thing Of The Past With Bleacher Buddy

Have you ever been in the situation where you have travelled to a new city, with different time zone and you’ve searched the TV listings to find the game, only to to realize that kick off was an hour ago? This is unacceptable for any sports fan in any time zone. Well never fear, theres…

How To Land Your Dream Job In Sports with Kirk Lacob, Assistant GM – Golden State Warriors

One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Kirk Lacob, Assistant General Manager of the…

Group M Steps Up Its Sports Game With Sponsorship Division

Group M has recently turned their business efforts toward sports. SponsorCom is the newest addition to the Group M family, acting as a full-service sports sponsorship and rights division for an already-strong company based out of Australia. The fact that Group M is the leading global media investment management operation should alone be enough to persuade…

Top 5 Tech Savvy Arenas

Stadiums and arenas around the world are known for their home teams. Other components like seating, cleanliness and traffic take a backseat – all components except technology. While there is nothing like going to see your favorite team in their home stadium, having the ability to stay connected while there makes all the difference. But…

Madden 25 Finds Success In “The Bet” Campaign

With the recent release of Madden 25, EA sports was looking to better their marketing efforts.  By utilizing Colin Kaepernick, Russell Wilson and the rivalry between their respective teams, the company has come up with some marketing gold. Wilson wins the “eyebrow shaving bet” in Madden 25 ad Everyone with a vested interest in football…

Hot Dog Stand Marketing: Sports Sales Vol 2: True Passion

True Passion in Sports Sales: Believe In What You Represent. I love what I represent. A sports talk radio station.  My own marketing company.  I’m not a die hard “super fan” of the station that I sell for.  But I do love the competition of sports, the teamwork and team building aspect, and the levels…

Sports And Business Management: Is It One Or The Other?

Professional sports are producing billions of US Dollars yearly. The business management of pro sports is also retaining the would-be to produce even more income. The spending fans are doling out money at record rates in 2013 and sports business seems on a rise. Nowadays fans have been shaken and forced to observe in silence…

Was The NASCAR Sprint Cup Persuaded By Twitter Outcry?

NASCAR has continued to prove its excellence in the social media game.  The final race for the Chase was held at Richmond International Raceway and many believe tampering was involved.  In light of the situation – and perhaps fan outcry on Twitter – NASCAR added a 13th spot in a 12 car Chase for the Sprint…

Law School And Beyond: How to get into Sports Law

Sports law is a concept of law that is extremely broad. Sports law is the understanding and advancement of various legal practices including contract law, labor law, tort law, and antitrust law. Just like the professional sports, the sports law industry is difficult to break into, and even more difficult to become successful at. There…

The Top News In #Sportsbiz – 09.09.13 – 09.16.13

Top news in the #SportsBiz this week showcases tennis utilizing IBM analytics to better players and business.  Other news includes the legend of Boomstache, the NHL setting their sights high, MAG taking their marketing efforts on the road, and BNY Mellon partnering with Levis’ Stadium.  Read on for more. Sports Technology IBM uses analytics to…

MSE To Offer Rewards For Season Ticket Holders

Have you ever wanted to be rewarded for all those sports tickets you buy?  If you’re a fan of Washington teams, you may be in luck.  Monumental Sports and Entertainment (MSE) has just launched a program to do just that:  Reward fans for being loyal ticket purchasers. The program sees MSE partner with E Group…

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