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Adidas Social Media Shoe Ready For Tweeps, Mass Production Set For 2016

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adidas social media shoe

Just when you might have thought social media couldn’t integrate itself into the sports world anymore, clothing manufacturer Adidas has decided to up the ante in the summer of 2012. Adidas has updated its adiPower Barricade shoe by transforming it into the Adidas social media shoe, one that can receive tweets. The Adidas Barricade is outfitted with an Arduino unit, an external LCD to display information to the shoe’s user, and a customized software that shares Twitter data on the screen.

Adidas said that the shoe is currently being displayed at the Adidas media lounge, with the German manufacturer projecting that it will mass produce the shoe in 2016.

“You’ve got fans tweeting athletes, athletes tweeting fans, and to top that, you have an Adidas sneaker that lets you tweet an athlete while they’re on the court. In 2016, every athlete might have a shoe like this,” Adidas said according to Ubergizmo.com.

Newly Customized Adidas Social Media Shoe

Photo Credit: Engadget.com 

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  1. Adidas Social Media Shoe Ready For Tweeps, Mass Production Set For 2016 | Melfi Associates - August 14, 2012

    […] Full Article: Click Here This entry was posted in Blog, Press & Media by michael. Bookmark the permalink. […]
  2. Live Tweet topics for 27 August 2012 « Blog from Olan Scott - August 19, 2012

    […] August 2012, adidas announced the creation of a social media shoe (See: http://www.sportsnetworker.com/2012/08/13/adidas-social-media-shoe-ready-for-tweeps/ and http://www.ubergizmo.com/2012/08/adidas-unveils-social-media-shoe-for-tweeps/), which the […]
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