Top Menu

Interview with Ronan Baynes – Corporate Sponsorship & New Business Development San Francisco Giants

In a recent interview with Ronan Baynes, the Corporate Sponsorship Sales Coordinator for the San Francisco Giants he discussed his background in the sports industry and how he got to his current role. Ronan previously worked with the Oakland Raiders as Manager of Corporate Partnerships and Client Services before recently accepting a new position with the San Francisco Giants. Here are the questions below.

1. At what point did you decide to pursue a career in the Sports Industry, and how did you get your start?

Ronan Baynes New

Sports have always been a passion of mine. From an early age I always played, watched, and read sports any opportunity I got. However, it wasn’t until my freshman year of college that entering the sport industry as a professional seemed like a real possibility. I was lucky enough to obtain an internship with CBS College Sports working on campus to promote both the CBS College Sports Network as well as their new partnership with Powerade. This opened my eyes to the various possibilities within the industry and allowed me to seek further internship/volunteer opportunities in the sports world.

2. How did your experience at Boston College for undergrad and the University of San Francisco for your Masters help you prepare for a career in sports and the business world?

While at Boston College I was able to take advantage of being part of a reputable athletic department. There were constant opportunities to assist both the marketing and media relations departments. This gave me great insight into the behind the scenes activities that occur on game days. It also prepared me for the level of work that is continually expected of you in sports.

The University of San Francisco does a phenomenal job of hiring professors with real industry experience. My marketing professor worked on a campaign for the 2002 World Cup and my accounting professor was the CFO of the San Jose Sharks just to name some examples. Not only were they teaching us about their various roles within the industry, but they had real world experiences to share. It added significant value to my experience as a graduate student.

3. What did you do in your previous role as Manager of Client Services and Coporate Partnerships for the Oakland Raiders?

With the Oakland Raiders I was in charge of 17 corporate accounts. Once our sales executives bring aboard a new partner, I ensure that they receive all of their deliverables and that their contract is fully executed. This requires continual contact with our clients to assure all of their marketing needs are being met.

Also, I worked closely with the sales executives and assist them in building various proposals and packages, as well as collaborate on ideas for potential new partners. Although sponsorship departments consist of a sales element as well as a fulfillment element, everyone within the department is required to work closely together to offer our partners the most success.

4. What was your favorite part of working for an NFL team and also your least favorite?

The NFL is a very powerful brand. Many potential sponsors understand that aligning their brand with an NFL team can provide significant value.

5. What advice would you give to someone who is aspiring to work in the Sports Industry?

I would first tell them to try as many new things as possible. There are so many internships and volunteer opportunities available that can help steer one’s interests.

Then I would tell them to network as much as possible. Reach out to current sport industry professionals and ask them if they would be available for a short informational interview. This gives you the opportunity to hear first-hand what it is like to work in the industry. What do many of these jobs require? What kinds of hours are you expected to work? What path did you take the get to where you are today? Conducting informational interviews not only gives you a tremendous insight into the day-to-day responsibilities of many of these professionals, but it allows you to begin building a network for yourself.

 

Steve Richards Twitter Feed


Read more →

47 years ago

Steve Richards Facebook Feed

No post item found

Steve Richards Google Plus Feed

3 years ago

Steve Richards posted:

3 years ago

Football is back and so am I.
Football is back and so am I.Read more →

Latest Posts by Steve Richards

Jerry Maguire

  Between Entourage, Jerry Maguire, and a whole host of glamorous media portrayals of sports agents it’s no wonder that interest in the career has spiked. They’re often portrayed as macho, masterful negotiators, shouting into their cell phones while driving to their palatial home in a custom Mercedes; all this while rubbing elbows with star…

Jobs In Sports Management

It takes much more than star athletes to make a sports franchise successful. Behind every win on the field, there’s a team of skilled sports management professionals keeping the organization’s basic operations moving, coordinating game day events, promoting ticket sales, supporting athletes, and filling a wide variety of other critical roles. It’s no surprise that…

sporting events

2016 will showcase a range of highly anticipated sporting events all around the world. We’re sure you’d like to plan around these events, and as far in advance as possible. From cycling to the Olympics, it’s going to be an action-packed year in the sports industry. The Most Anticipated Sporting Events in 2016 That said,…

The first Super Bowl game ever was broadcast on public television in 1967, with the Kansas City Chiefs and the Green Bay Packers going head-to-head. Back then, a thirty-second ad slot cost $37,500. This year, the same amount of time on CBS was a 5 million dollar deal. There are many components to sending the…

Many times, coaching athletes involves looking at them from a sports psychology perspective. Enhancing even the best player’s physical performance is only part of the end goal. Coaches should strive to support their athletes mentally and emotionally, all while preparing themselves to deal with the psychological challenges of being a coach. Below, we’ve compiled a…

With instant updates, live streaming video, and social media the world of sport management has become increasingly digital. A public relations professional is charged with maintaining the client’s image while carefully mitigating and managing any negative press. So When does it become necessary to use damage control? Here are some of the top PR challenges…

concussions in the NFL

It’s hard to understand how some 500 players have suffered concussions in the NFL in just the last few years without it having athlete safety become a more important topic in our society. The recent film Concussion, featuring Will Smith, has brought the issue of sports-related traumatic brain injuries back to center stage in the mainstream media….

In this day and age different types of sports are coming up everywhere. This includes eSports, which combine the technology of 2015 with the competition of traditional sports. ESPN recently aired a broadcast of colleges competing against each other in “Heroes of the Storm,” which got a quality rating for its channel and time slot….

RosterBot logo

When you think about it there are millions of people who each make sports great in their own way. Fans make up most of that population, but there are also players, trainers, reporters and announcers. Then there are the men and women who make up the foundation of our favorite franchises – coaches and management….

Everyone has a favorite sports bar or pub, and a great factor that influences our choice is the people you get to interact with there. What would sports bars be without fans to cheer with (or against) your favorite team? You think you could easily win any debate while the game is on. But you…

2 Responses to Interview with Ronan Baynes – Corporate Sponsorship & New Business Development San Francisco Giants

  1. Casimira June 8, 2014 at 1:03 am #

    Thanks for a marvelous posting! I definitely enjoyed reading it, you may
    be a great author.I will be sure to bookmark your blog and definitely will come
    back sometime soon. I want to encourage one to continue your
    great writing, have a nice morning!

Trackbacks/Pingbacks

  1. Interview with Ronan Baynes – Corporate Sponsorship & New Business Development San Francisco Giants | News In Marketing - March 7, 2014

    […] post Interview with Ronan Baynes – Corporate Sponsorship & New Business Development San Francis… appeared first on Sports […]

Leave a Reply