Many companies use sports tickets as a tool to push their business relationships to the next level. These companies may be utilizing tickets to increase sales, but how many of them know their return on investment?
Thanks to SpotlightTMS, many NHL teams are now offering answers for their corporate customers.
The NHL provides corporate customers with ROI
Companies globally buy 124 million tickets a year to use as “business drivers.” The total cost of those tickets equals out to $16 million.
Perhaps an even more impressive number is 43. Forty-three percent of those tickets go wasted.
What’s more, many companies have no idea what kind of return they are getting from corporate tickets. But the NHL wants to change that. Because many teams and venues throughout the NHL are partnering with SpotlightTMS, online tools and mobile apps are driving greater value from corporate suites and tickets.
SpotlightTMS is a company that provides customers with a ticket management solution. The software includes a Business Impact Engine that allows you to drive and measure business impact. Companies can better understand and drive business when an ROI is clear.
What Are People Saying?
Tom Pistore, Vice President of Ticket Sales for Maple Leaf Sports and Entertainment, talked about the positive impact SpotlightTMS has had:
“Our customers tell us over and over that their suites at Air Canada Centre drive measurable business results, proving the NHL is a powerful business tool.”
SpotlightTMS also strives to put their technology in the hands of their customers, no matter where they may be. Tony Knopp, CEO of Spotlight, explains this the best:
“Spotlight’s mission is to put company-owned tickets everywhere the business user lives, on their mobile device, at their desktop or in their CRM. Tickets are supposed to be two things: 1) fun and 2) valuable business assets. Expense reports, emails hunting for tickets, and updating CRMs are all not fun. Now our customers can get a ticket with the CRM and expense hassles covered in under a minute. Everything we do is moving online and mobile. Imagine having all of your company tickets right at your fingertips? Our mobile app and partnerships have made it a reality. The future of tickets is here today and the endorsement of so many NHL clubs is proof.”
With the future of ticket management moving online and going mobile, businesses can continue to look toward their sports ticket investments to get the job done.
Now, however, that task has been made easier. The NHL is a great example. Take a look at the video below to see how SpotlightTMS works.
Does your company use tickets for business ventures?
Photo credit – prweb.com
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