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EXCLUSIVE WEBINAR: 0 To 20M+ Facebook Fans: A Review Of European Football Clubs

*Webinar available to SEA Members Only.  

SEA Members CLICK HERE to login and sign up for the webinar

0 To 20M+ Facebook Fans: A Review Of European Football Clubs

Photo taken by Marc Weber - http://www.marc-weber.com

Date: March 8, 2012

Time: 12pm EST (9am PST)

Oscar Ugaz is the former Digital Business Manager of Real Madrid F.C. and Regional Project Director of Phantasia Wunderman.

During this LIVE webinar, available to Sports Executives Association members only, Oscar will discusses his experience and the opportunities & misconceptions of social media in major sports brands.

  1. Football (soccer) clubs as passion brands and the importance of stories. How these sports organizations take advantage of this in order to make or save money. The pursuit of traffic and conversion and how focus can be lost.
  2. How football clubs evolve from using social media as a way to analyze the online behavior of the fans to a business tool itself.
  3. Examples of monetization using social media gaming, video advertising and sponsorship activation. How the old digital mantra of “go where the audience already is” can save you to make huge and non-sense investments.
  4. How the media structure has changed and is no longer separated by platforms but as content accessed by different “screens”. Implication to contracts and negotiation.
  5. How sponsors can learn from all the aforementioned experience and avoid the problems involved in “jumping in because my competitor is doing it”. The importance of defining the objectives and always asking “so what?” to social media presence, traffic and conversion

 

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5 Responses to EXCLUSIVE WEBINAR: 0 To 20M+ Facebook Fans: A Review Of European Football Clubs

  1. sportsnetworker March 6, 2012 at 11:35 am #

    @danielmansfiel3 thanks for the RT Daniel!

  2. Aaron Wu March 8, 2012 at 12:14 am #

    Thank you for the information, as a current college student, I’ll definitely do my best to achieve my career goal as a successful Sport Manager! 🙂

  3. sportsnetworker March 8, 2012 at 11:21 am #

    @pollopublicista thanks for the RT juan!

  4. sportsnetworker March 8, 2012 at 11:22 am #

    @kultureshokent hope to see you at the webinar! Thanks for sharing with your followers!

  5. sportsnetworker March 8, 2012 at 11:22 am #

    @toddbanditdrake hope to see you in the webinar Todd!

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