Instead of just simply finding a unique fan engagement story by a sports team or a sporting event for their fans and then writing about it I thought instead I would take the route of telling of my own personal experience as a fan recently at the 2012 Final Four in New Orleans. I will Read more →
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Tag Archives | fan engagement
Fan Engagement at the 2012 Final Four
Written by on April 3 2012 last updated on June 13 2012 in Sports MarketingContributed by Michael Rudd
Digital Sports Marketing Event in Sydney
Written by on June 5 2011 last updated on June 13 2012 in Sports MarketingAdministrated by Lewis Howes
On July 12th and 13th some of the biggest names in digital sports marketing will be attending and speaking in Sydney, Australia for the annual Sports Technology Conference. SportsNetworker.com and the SEA has teamed up as a media partner for the event, and I’ll be speaking on personal branding in sports, and leveraging LinkedIn (among Read more →
When To Hit The Panic Button In Sports
Written by on February 9 2011 last updated on October 30 2011 in Sports BusinessContributed by Joseph Yi
The panic button. While it actually doesn’t exist per say, it’s one that we have all encountered. Whether it be an advertisement that didn’t turn out the way we wanted or putting together a team that didn’t perform like expected, the panic button symbolizes a need for help and in some cases, realization of failure. Read more →
Why Change is Necessary in Sports and Social Media
Written by on February 2 2011 last updated on November 3 2011 in Social Media in SportsContributed by Joseph Yi
The key to an effective message is its’ ability to deliver a specific message to a specific individual. The problem with many social media campaigns today though is that strategies are often geared toward hitting a large mass audience with no specific target. In comparison, this is like submitting your resume to a company without Read more →
4 Steps to Skyrocket Your Sports Ticket Sales Success
Written by on January 26 2011 last updated on October 31 2011 in Sports Ticket SalesContributed by Kristen Sonsma
Fans don’t typically purchase a ticket to your stadium because the seat is red or that the seat is 2 ½ inches thick. Then why do we still just sell clients a ticket? “People buy products for what they can do, not what they are” – Anonymous It’s about people in the seats and the Read more →
The Value Of The Loyal Fan
Written by on January 25 2011 last updated on October 30 2011 in Sports MarketingContributed by Joseph Yi
We’ve all done it. Whether we want to admit it or not, we’ve all become bandwagoners of a team at some point of our sports life. UrbanDictionary poetically defines a ‘bandwagoner’ as “someone who shamelessly cheers for a particular team not because he likes them or follows them faithfully, but only because that particular team Read more →
An Interview with San Francisco Giants’ Director of Social Media
Written by on December 28 2010 last updated on November 3 2011 in Social Media in SportsSubcribed by Brendan Wilhide
The San Francisco Giants enjoyed a banner year in 2010: they won the World Series and embraced social media as a means of engaging diehard fans at AT&T Park and across the country. We sat down with Bryan Srabian, the Giants’ Director of Social Media, and asked him about the successes in 2010 and the Read more →
Meet Paul Bissonnette – Twitter Superstar
Written by on December 1 2010 last updated on November 3 2011 in Social Media in SportsSubcribed by Brendan Wilhide
Phoenix Coyotes hockey enforcer Paul Bissonnette is a popular guy these days. Although he doesn’t lead his team in scoring or play in hockey hotbed like Toronto or Boston, Bissonnette has a legion of loyal fans following his every move this season. In fact, Bissonnette’s fan club currently has more than 22,000 fans – on Read more →
How Exclusivity Can Be Big for Athletes in Social Media (Part 2)
Written by on November 30 2010 last updated on November 3 2011 in Social Media in SportsSubcribed by Sam Chan
A while back I talked about how using social networks focused on exclusivity like Path and Facebook Groups can give less social media savvy athletes an outlet in case they want to blow off some steam or share things with their intimate family and friends. This week, I want to talk about how exclusivity can Read more →
Top 4 Ways to Utilize Social Media to Grow Your Fan Base
Written by on November 8 2010 last updated on November 3 2011 in Social Media in SportsContributed by Ash Read
Over the past four weeks I’ve been writing a short series of articles taking a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can find the posts in this series below. Read more →
Where Are The Sports Social Networks?
Written by on October 22 2010 last updated on November 3 2011 in Social Media in SportsContributed by Sam Taggart
Being that I’m a huge sports fan and an avid social media user, I always wonder why there are no good sports-themed social networks. Many have tried, but none have succeeded.
In my opinion, sports and social media are a perfect marriage. Sports fans love to talk about sports. We spend hours of every day watching, reading, and talking about the teams and players that matter to us. Sports fans also love to show and demonstrate our pride. We want to show the world our allegiances. And most importantly, there are plenty of instances where sports and social media have succeeded!
I spoke to my boss and great friend AJ Vaynerchuk about it. He brought up the valid question: “is there really a problem there that needs to be fixed?”
I’m not sure of the answer, but I’m going to talk it through right now:
5 Ways the National Football League Can Use Geolocation Apps
Written by on October 20 2010 last updated on November 3 2011 in Social Media in SportsSubcribed by Brendan Wilhide
Geolocation apps are the latest craze in social media in the sports industry. Just last month, the National Hockey League launched its own official Foursquare branding page. Just this week, the Wall Street Journal reported that the National Basketball Association is developing its own geolocation application for the iPhone and Android smartphones. “Turnstile,” the NBA’s application, will allow fans to check in at NBA arenas and while watching NBA games on television this season. It is expected to be released later this month.
While the NHL and NBA have embraced geolocation applications like Foursquare and Gowalla, the National Football League and its teams have yet to join the geolocation frenzy. Indeed, the Washington Redskins are the only NFL team with an official Foursquare page and badge.
Here are five tips that NFL teams can use as they embrace the mobile geolocation frenzy currently sweeping the sports industry.
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