From Longyearbyen to Ushuaia the world is filled with fans. They are the lifeblood of professional sports and the only reason why anybody in the industry receives a check. According to a recent A.T. Kearney study today’s global sports industry is worth between €350 billion and €450 billion ($480-$620 billion). In an industry of this size and scope connecting to and…
Tag Archives | online social networking
Sports and Social Media in 2010
2010 was a big year in the world of sports and social media, as leagues, teams, individual athletes, and sports fans alike began to truly understand and harness the power of social platforms. For me, 2010 was the year when social media went mainstream in the world of sports. There were many highlights, too many…
Networking in Business Beyond Social Media
The explosion of social media has expanded our sphere of influence and connections to the farthest parts of the world. We’re able to do business with anyone in any country with the click of a button and a twist of the mouse. PayPal has made it possible to receive payment and pay our vendors within…
Top Twitter Athlete of 2010
In 2010, we’ve seen professional athletes come a long way in social media, and perhaps there’s no better platform as evidence of this than Twitter. The amount of engagement in the last year going on in the space has been phenomenal but after doing polls on the top sports professionals and top sports resources of 2010,…
David Barton-Ginger on All Blacks Rugby and Social Media
I recently had the pleasure of interviewing David Barton-Ginger, online social media manager for the New Zealand All Blacks Rugby team. Since we are based in the U.S, it was interesting to see what sports teams are doing all the way down in New Zealand. For those of you who don’t follow rugby, the All…
Creating Brand Advocates Through Word of Mouth
This is another side to Social Media that is often overlooked, when organisations plan their online approach yet can be as important, if not more so than having a Facebook/Twitter page.
A old approach that has taken on a new meaning and been opened up by social media is creating brand advocates and generating positive ‘Word of Mouth’. This is important because you as a brand can only generate a certain amount of trust in what you say to people.
Recap: Social Media Basketball
A couple of months ago, NYC-based social media agency Carrot Creative challenged the agency I work for, VaynerMedia to a game of basketball. “Hey @vaynermedia,” they tweeted, “Since our comps are the 2 best Sports Social Media Shops It is time to battle it out on the Basketball court! #challenge.” Of course, we accepted the challenge and played the game. VaynerMedia won, 61-41.
Interview with Tyler Johnson
Tyler has written a number of articles for SportsNetworker over the last year including the Top 100 Ways to use Social Media in Sports and the influence of LinkedIn Groups. We wanted to take a deeper look at how he personally uses social media and how it pertains to the sports industry on a daily basis.
Sports Clubs, Do You Know Your Audience?
(This is a guest post by Daniel McLaren)
When talking to people about their social media plans, most will talk about Facebook and Twitter. Yes, these are the most popular platforms and we are all aware that Facebook has recently topped the 500 million mark.
But is this the right audience for your team?
Taking a step back from the technology and looking at who your target audience is and where they hanging out is the first step that any organization should take. You may be surprised with the results and it will certainly impact on your plans.
Pro-Athlete Bloggers
One of the first posts I ever wrote for SportsNetworker was about Gilbert Arenas, the true pioneer of the social media space for professional athletes. Shaq gets the credit for being the one who led the way, because of his use of Twitter, but Gilbert was in the space first. And Gilbert was a blogger! Forget Shaq writing 140-character tweets in 2008, Gilbert was writing blog posts that consisted of hundreds if not thousands of words… two years earlier!
Anyway, this post is not about Shaq or Gilbert Arenas or anyone you’ve likely heard of before. This post is about Swedish professional golfer Alex Noren and minor league baseball player Matt Antonelli. Why? They’re both professional athletes and outstanding bloggers. We focus so much on Facebook & Twitter as the tools athletes should be utilizing, but let’s not forget the power of the blog.
London Sports Networker Event
Back by popular request, Sports Networker returns to the international stage one again this fall as it teams up with the UK Sports Network for an exciting sports professionals networking event at the Sports Bar & Grill in London.
The event will begin at 6:00 p.m on August 6, 2010, and sports professionals will have the opportunity to network in what will be one of London’s premier sports restaurants to watch the 2010 World Cup this summer.
Twitter Sports Marketing Guide
Introducing Sports Networker’s exclusive Twitter sports marketing guide, where we have analyzed the top twitter users in sports and created tried and true tips on how teams are marketing their team to interact and build a relationship with their fans to create some of the highest follower lists on Twitter