Tim Tebow’s Marketing Potential

by |January 4th, 2010

OPEN SportsI am tired of hearing “football experts” opinion that Tim Tebow does not have the make-up to be an NFL quarterback.  “He’s too heavy.” “He starts his throwing motion too close to the ground.” “He takes too long to release the ball.” “He does not find the open receiver.” “His build is more suited for a fullback or tight-end.”  Tebow recently stated that all he wants is a chance to prove himself as a quarterback at the next level.  He will be given that chance, but even if he does not succeed in that position, he will still make enough money to support his lifestyle for the rest of his life.

As an agent, I have not involved myself in the sport of football as much as in my other divisions.  Sometimes I cannot stand the characters involved.  I am generalizing here, but football agents at times care less about ethics and the players often lack any sense of loyalty.  Tim Tebow is the type of player who would make me forget that and instead be wishing he was a client of my agency.

Tebow will likely be a first round pick, even though it is unknown how he will fare on the professional field.  However, aren’t all college football players risks?  Eric Crouch and Gino Torretta won the Heisman Trophy.  They didn’t do anything in the NFL.  If the Jacksonville Jaguars draft Tebow, as many assume they will, the Jacksonville native will immediately increase ticket sales.  The NFL is a business at its core, and ticket sales drive team earnings.  Jacksonville has done a pathetic job of filling its seats making many believe, not too long ago, that the team would move to Los Angeles.

photo-gatorTebow is a marketing agent’s dream.  Tim was not even supposed to live past birth.  He survived and was home schooled, while he parents instilled a strong sense of faith in him.  That explains the eye blacks that Tebow used every game as a college football player.  Each week, he displayed a verse from the Bible.  He cares about three things: His family, his faith, and service.  Every year, Tim goes to the Philippines to do missionary work.

The guy who many believe can run better than he can pass, just threw for 482 yards against Cincinnati, who was undefeated going into the Sugar Bowl.  Tim Tebow shows his emotions.  If he is not smiling on the field, he is probably crying, but he is a guy who any team would want on their side and any company would want endorsing their products.  Whether he makes it as a professional Quarterback or not, he will be successful in life and a great return for any company that invests their money in him.

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About Darren Heitner

Darren Heitner is a CEO, sports agent, journalist, entrepreneur, and innovator. Darren created the first sports agent blog on the internet, SportsAgentBlog.com, which receives upwards of 5,000 unique visits per day from sports agents, athletes, media sources, and the general public. In the blog, everything from contract negotiations to endorsement deals are examined, providing the framework for a great deal of information upon which he has been able to depend. In 2009, Darren created EntertainmentAgentBlog.com, which has the same purpose of SAB, but focuses on the entertainment industry. Darren is also the CEO and Founder of Dynasty Athlete Representation, a full service sports and talent agency that handles contract negotiations, marketing endorsements, financial planning, legal services, etc. Darren graduated from the University of Florida in May 2007 with a Political Science Major and was valedictorian of his class. He is a member of many Honors Societies including, Florida Blue Key, Phi Beta Kappa, and Phi Kappa Phi. He is now in his third and final year at the University of Florida Levin School of Law, where he is serving his second consecutive term as the President of the Entertainment and Sports Law Society.

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ONESTRENGTH 5 pts

I AM NELSON MAGANA. I OWN THE ONE PRAYER ONE WORLD ONE STRENGTH I.P.nike GOT A HOLD OF THIS I.P. OM MAY 2008. CHECK ONE PRAYER ONE WORLDONE STRENGTH –“HEAVY LOAD” on facebook /TWITTER: @ONESTRENGTH this is the letter i sent to CNN for their HUGE PARTICIPATION ON THIS tebowing BULLSHIT. To all the people of CNN: The ugly truth is that you show funny video clips from Youtube(there's nothing wrong about that.Sometimes, those videos lighten up my day too..), you featured "UNHATE" Campaign which is PERSONALLY and RELIGIOUSLY OFFENDING AND DISTURBING and "TEBOWING" which is a form of BRANDING (and I AM NOT AFRAID TO SAY) nike HAD STOLEN FROM ME (one prayer. one world. one strength. -facebook) how much did they pay you...? BUT YOU DO NOT SHOW THE WORLD THE ONLY VIDEO THAT CAN AND WILL UNITE US ALL (Youtube:One Prayer One World One Strength -that I keep on tweeting you about).. "tebowing"(the world is truly on its direct path to hell)is a nike BRAND.Before, it is simply called "GENUFLECTING" that we associate to something SACRED AND HOLY AND MOST OF ALL GOD. Now, (Thanks to you I hope you deeply understand and have truly regret what you have done..)whenever we see people "GENUFLECTING", we think of "tebow" and "nike". GOOD HEAVENS.... But what if tim's SURNAMEISBUTTKISS....or...ASSKISS....or...(blow)JOB....or.... JACK..or...(masteur)BATE....or...DICKSUCK....or...PHART...or …RIM…or BEST, PHACK. (you know what I mean...MERRY CHRISTMAS!)

I like your take on Tim... recently wrote a post about Tebow's SuperBowl Ad. Florida fans love the post and my cynical Buckeye faithful are still on the fence.
http://bit.ly/cUjyzi

In total agreement here. I think with the right agent and the right conbine, he's going to go high. Jacksonville is a great fit actually.
If he's not a QB, I could still see him on the field. He's the kind of player you just want on the team.
Sounds like you're pitching to be his agent... =) Would love nothing more than to see it for you! If you wanted it.
Great post!

Excellent post, Darren.
Whether Tebow ends up playing QB or not, it doesn't really matter. The only question that matters is this: will he help an NFL team win?
I believe Tebow has the rare ability to help any organization win.
Like the great coach Vince Lombardi once said, "Winning is not a sometime thing; it's an all-the-time thing. You don't win once in a while, you don't do things right once in a while, you do them right all the time. Winning is a habit."
Tebow has a habit of winning like no one else. I can't wait to see where he's selected. And even better, I can't wait to see what he does on the field.

I think that Tim Tebow will not be taken in the first round. Most of the experts are right about his throwing motion starting too low and his footwork is horrible.
I can see some teams looking at him in the second or third round. No one is going to pay him top rookie money to be a backup. Jacksonville has a young qb who is good anyway. I don't see him going there.

I like your take on Tim... recently wrote a post about Tebow's SuperBowl Ad. Florida fans love the post and my cynical Buckeye faithful are still on the fence.

http://bit.ly/cUjyzi

In total agreement here. I think with the right agent and the right conbine, he's going to go high. Jacksonville is a great fit actually.

If he's not a QB, I could still see him on the field. He's the kind of player you just want on the team.

Sounds like you're pitching to be his agent... =) Would love nothing more than to see it for you! If you wanted it.

Great post!

Excellent post, Darren.

Whether Tebow ends up playing QB or not, it doesn't really matter. The only question that matters is this: will he help an NFL team win?

I believe Tebow has the rare ability to help any organization win.

Like the great coach Vince Lombardi once said, "Winning is not a sometime thing; it's an all-the-time thing. You don't win once in a while, you don't do things right once in a while, you do them right all the time. Winning is a habit."

Tebow has a habit of winning like no one else. I can't wait to see where he's selected. And even better, I can't wait to see what he does on the field.

I think that Tim Tebow will not be taken in the first round. Most of the experts are right about his throwing motion starting too low and his footwork is horrible.

I can see some teams looking at him in the second or third round. No one is going to pay him top rookie money to be a backup. Jacksonville has a young qb who is good anyway. I don't see him going there.

Tim Tebow's Marketing Potential ---> Limitless!

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  1. [...] popularity of his name appearing over and over again on paper and on television.  On January 4th, I predicted this would be the case.  The fact that so many people had something good or bad to say about Tebow and his [...]

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