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Tim Tebow’s Last Stand

Word spread like wildfire this past Monday that the New England Patriots were signing Tim Tebow. But why did the sudden interest? And why did the Patriots wait so long? Let me clarify the ACTUAL thinking and reasoning behind this signing! No Revelation Tim Tebow has already had 2 stops in the NFL with the…

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sports social media

The Power of Social Media in Sports

The world is dominated by the internet. At any given second, you can roll your office chair up to a computer, whip out your smart phone or connect through your gaming console to find up to the second news about pretty much anything. Sports is no different. The second a big highlight play happens or…

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4 Most Engaging Professional Athletes On Twitter

Twitter can be a tremendous asset to athletes. However, not all athletes take full advantage of the opportunity. The platform provides an opportunity for athletes to be transparent, show their various interests, reaction to games, and appreciation for their fans. While some athletes say controversial things and show off, other players effectively use Twitter to…

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Tim Tebow: A Sponsorship Monster

Tebow a Monster? The Tim Tebow chronicles are about to take center stage as the NFL season begins its final descent towards crowing a champion for the current season. And Tim Tebow will be anywhere but on an NFL football field when that final battle takes place. Once again, Tebow must audition for a job…

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Professional Athletes Remember 9/11 Attacks Through Social Media

It’s been 11 years since the 9/11 terrorist attacks against the United States. For the weeks following the events that shook Americans sense of freedom and security, sports became the great escape for fans from coast to coast. Fast forward to the present and professional athletes from the four major sports took to social media…

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Top 8 Most Engaging NFL Players on Facebook

Several different qualifications are needed to be crowned as the King of the NFL Facebook Pages and overall number of “likes” does not guarantee you a spot on the most engaging NFL players on Facebook list. In order to be the NFL Facebook master, one must entertain and amuse, while engaging with their fans, providing…

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2011 Most Influential People In Sports Business

We recently ran a Facebook Contest asking our audience who they thought was missing from Sports Business Journal’s “50 Most Influential People in Sports Business“.  We received some great feedback and the people mentioned varied greatly from Michael Jordan (Owner – Charlotte Bobcats) to Lalit Modi (Creator – Indian Premier League). The annual list put…

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Sportsbiz Weekly Buzz – 11.12.20

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business You Say Potato, Idaho Says Cha-Ching  “Companies that sponsor these games are hoping you’ll be thinking about them when you turn on the TV or walk into the stadium. From pizza and fried chicken…

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Sportsbiz Weekly Buzz – 11.12.12

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business 50 Most Influential People in Sports Business “Media moves as well as labor harmony (or the lack thereof) shake up our annual list of the executives who set the agenda for North American sports.”…

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Sports Business Weekly Buzz

LeBron Can Make More With Heat Than Cavs

* But if you match up what James’ salary would be for the first five years in Cleveland and the five years in Miami, you find that the Cavaliers are only offering him $4 million more.

Tebow Leading League In Jersey Sales

* It has been three months, and Tim Tebow still hasn’t taken a single (real) snap under center for the Denver Broncos, yet he’s leading the league in jersey sales.

Gillette, Not the Best Ads a Man Can Get
* Cynicism runs amok among our hallowed list this week. And the biggest culprit of that kind of audience distrust is none other than Gillette. The razor maker owns the top spot with last week’s debut video, “Perfect Length,” as well as this week’s No. 5 slot, newcomer “Young Guns,” which drew over 3.7 million views combined.

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Super Bowl Commercials Play Role in Branding

A few days ago a reporter called and asked how I would advise a professional athlete if he wanted to endorse a hot-button topic in a forum as big as a Super Bowl audience. My answer was not textbook public relations. (I will reveal the outlet and topic upon its publication). The reasons that athletes…

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Tim Tebow’s Marketing Potential

I am tired of hearing “football experts” opinion that Tim Tebow does not have the make-up to be an NFL quarterback.  “He’s too heavy.” “He starts his throwing motion too close to the ground.” “He takes too long to release the ball.” “He does not find the open receiver.” “His build is more suited for…

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