Tim Tebow

Most Engaging NFL Players on FacebookSeveral different qualifications are needed to be crowned as the King of the NFL Facebook Pages and overall number of “likes” does not guarantee you a spot on the most engaging NFL players on Facebook list. In order to be the NFL Facebook master, one must entertain and amuse, while engaging with their fans, providing insightful opinions and being the source of inside information. Energy is required and displaying a lighter side is desired.

Social media is where the most loyal and passionate fans come to connect with their favorite athletes. It is a platform for athletes to build their fan base, while rewarding them at the same time. Facebook is a perfect way for athletes to be more influential than ever and connect with millions of fans worldwide. The following ten NFL figures are at the top of the mountain:

Most Engaging NFL Players on Facebook

Chad OchoCinco

Most Engaging NFL Players on FacebookKnown for his popularity on Twitter, OchoCinco has also become proficient on Facebook. No one can accuse Chad of not being candid. He expresses himself as openly as can be on a daily basis, but also challenges his fans to think. He is cutting edge with what is new and in vogue. He covers all bases, whether it be speaking Spanish to his subscribers, telling jokes he heard on the street or inviting random fans to attend the next Patriots game on him. Like him or not for his on the field antics, OchoCinco is a storyteller and an innovator when it comes to social media and his near two million facebook subscribers tell quite a tale.

Troy Polamalu

Most Engaging NFL Players on FacebookHe may be recognized as one of the most feared defenders in the league, but Polamalu is a gentle giant and his compassion comes through clearly on his 2 million+ subscribed Facebook page, the most in the NFL. He shares with his subscribers on a weekly basis, whether through inspirational stories or offers for free tickets, autographs or even a chance to ride a limo with him to a charity event. Polamalu never fails to update his following and he knows that consistency is important. He displays it on the field and on his Facebook fan page. [click to continue…]

About Jon Schulman

Jon Schulman joined BDA Sports Management in September of 2008. At BDA, Jon’s responsibilities include implementing social media strategies for clients as well as working closely with sponsors, league and team social media departments. Jon also has direct contacts at Facebook, Twitter and Youtube along with several private social media companies. Prior to joining BDA Sports, Jon worked for the Los Angeles Lakers Development League team, the Los Angeles D-Fenders. His sports background also includes time spent with the UCLA Basketball department and the San Diego Riptide of the Arena Football League.

Web | More Posts (1)

{ 4 comments }

Read More

2011 Most Influential People In Sports BusinessWe recently ran a Facebook Contest asking our audience who they thought was missing from Sports Business Journal’s “50 Most Influential People in Sports Business“.  We received some great feedback and the people mentioned varied greatly from Michael Jordan (Owner – Charlotte Bobcats) to Lalit Modi (Creator – Indian Premier League).

The annual list put together by SBJ includes a wide variety of executives that have affected the sports industry in North America over the past 12 months. We wanted to know who you thought was missing from this list?  And, of course, our criteria was not restricted to North America. So, as a result, there are a couple of mentions below that you may have never heard of, but have had a huge impact in the sports world.

So, without further adieu, here’s a summary of the contest entries we received:

[click to continue…]

{ 1 comment }

Read More

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards

Sports Business

You Say Potato, Idaho Says Cha-Ching 

“Companies that sponsor these games are hoping you’ll be thinking about them when you turn on the TV or walk into the stadium. From pizza and fried chicken to auto parts and insurance, 35 companies jumped in to have their name plastered on this year’s bowl games. But what’s really in it for these businesses, who are shelling out hundreds of thousands of sponsorship dollars?”

Tim Tebow Joining LeBron and Tiger as Stars Moving the Sports Needle

“Clearly, the Broncos quarterback is moving the sports needle nationally. But by how much, and who else is doing likewise? To get an answer we sought advice from a number of sources, including those in sports marketing, television and research.”

Sports Networking

A Sports Pioneer for Women

“Jean Price is being remembered as a torchbearer for women in sports, someone who was living an active lifestyle decades before it became vogue.”

How Your Personal Brand Will Get You Hired 

“As Dan Schwabel has said before, ‘If a resume was the deciding factor in recruitment, there would never be a need for interviews.’ Here are some reasons how your personal brand can get you hired.”

[click to continue…]

{ 0 comments }

Read More

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards

Sports Business

50 Most Influential People in Sports Business

“Media moves as well as labor harmony (or the lack thereof) shake up our annual list of the executives who set the agenda for North American sports.”

With Jose Reyes on Miami Marlins, Queens Economy Could Take Hit

“Come April, Jose Reyes will probably be the first home batter at the new Miami Marlins ballpark, ushering in a promising age for an up-and-coming team. But what of the team and borough he leaves behind?”

Sports Networking

Three Ways to Dominate Your Market Without Spending a Fortune

“It is important for business owners to find something that makes them stand out in their market — to differentiate themselves from their competition. And that is where personal branding comes into play. Personal branding is a proven method by which business owners can separate themselves from the rest of their market. A strong personal brand positions the business owner as an expert in his or her field — allowing him to attract more business without slashing prices.”

49ers Host Women in Sports Forum (VIDEO)

“The 49ers organization hosted a Women in Sports Forum to encourage the growth of women in sports-related careers.”

[click to continue…]

{ 0 comments }

Read More

LeBron Can Make More With Heat Than Cavs

  • But if you match up what James’ salary would be for the first five years in Cleveland and the five years in Miami, you find that the Cavaliers are only offering him $4 million more.

Tebow Leading League In Jersey Sales

  • It has been three months, and Tim Tebow still hasn’t taken a single (real) snap under center for the Denver Broncos, yet he’s leading the league in jersey sales.

Gillette, Not the Best Ads a Man Can Get

  • Cynicism runs amok among our hallowed list this week. And the biggest culprit of that kind of audience distrust is none other than Gillette. The razor maker owns the top spot with last week’s debut video, “Perfect Length,” as well as this week’s No. 5 slot, newcomer “Young Guns,” which drew over 3.7 million views combined.

Petal Advertising

  • To create a sense of unique opulence, flower designers Blue and Blooms were bought in. This company was the first in the U.K. to use organic media in the form of flowers to promote brands. The innovative approach to printing on fresh flowers creates a creative marketing tool for companies looking to use branded flowers that turn heads and create attention.

[click to continue…]

About Ben Sturner

Ben Sturner is the Founder and CEO of Leverage Agency, one of the most respected, innovative, resourceful and ambitious sports and entertainment branding sponsorship agencies on Madison Avenue. Sturner has taken his multi-million dollar business from a small start-up in his New York City apartment to a premiere agency that has secured deals for clients including: Jimmy Kimmel Live, AVP Pro Beach Volleyball, KFC, Gillette, Progressive Insurance, Southwest Airlines, Reebok, Comcast, Anheuser Busch, Fremantle Media, Mark Burnett Productions and NBC’s Prime Time Celebrity Apprentice, Reveille, Radical Media, as well as other top-tier brands. Ben has been named NYC Entrepreneur of the month in TrueNYC.com and has been interviewed and featured on ESPN, NBC, CNBC, USA TODAY and WALL STREET JOURNAL as an expert in sports and entertainment sponsorship.

Web | More Posts (18)

{ 0 comments }

Read More

ramseymohsenA few days ago a reporter called and asked how I would advise a professional athlete if he wanted to endorse a hot-button topic in a forum as big as a Super Bowl audience.

My answer was not textbook public relations.

(I will reveal the outlet and topic upon its publication).

The reasons that athletes and coaches endorse products and services are as varied as the people themselves. Some do it because they patronize and truly believe in said organizations. Others pitch products because it fattens their bank accounts; some make themselves available for endorsements to keep their face in front of possible post-sports employers.

[click to continue…]

About Gail Sideman

Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.

Web | More Posts (39)

{ 0 comments }

Read More

OPEN SportsI am tired of hearing “football experts” opinion that Tim Tebow does not have the make-up to be an NFL quarterback.  “He’s too heavy.” “He starts his throwing motion too close to the ground.” “He takes too long to release the ball.” “He does not find the open receiver.” “His build is more suited for a fullback or tight-end.”  Tebow recently stated that all he wants is a chance to prove himself as a quarterback at the next level.  He will be given that chance, but even if he does not succeed in that position, he will still make enough money to support his lifestyle for the rest of his life.

As an agent, I have not involved myself in the sport of football as much as in my other divisions.  Sometimes I cannot stand the characters involved.  I am generalizing here, but football agents at times care less about ethics and the players often lack any sense of loyalty.  Tim Tebow is the type of player who would make me forget that and instead be wishing he was a client of my agency.

[click to continue…]

About Darren Heitner

Darren Heitner is a CEO, sports agent, journalist, entrepreneur, and innovator. Darren created the first sports agent blog on the internet, SportsAgentBlog.com, which receives upwards of 5,000 unique visits per day from sports agents, athletes, media sources, and the general public. In the blog, everything from contract negotiations to endorsement deals are examined, providing the framework for a great deal of information upon which he has been able to depend. In 2009, Darren created EntertainmentAgentBlog.com, which has the same purpose of SAB, but focuses on the entertainment industry. Darren is also the CEO and Founder of Dynasty Athlete Representation, a full service sports and talent agency that handles contract negotiations, marketing endorsements, financial planning, legal services, etc. Darren graduated from the University of Florida in May 2007 with a Political Science Major and was valedictorian of his class. He is a member of many Honors Societies including, Florida Blue Key, Phi Beta Kappa, and Phi Kappa Phi. He is now in his third and final year at the University of Florida Levin School of Law, where he is serving his second consecutive term as the President of the Entertainment and Sports Law Society.

Web | More Posts (9)

{ 8 comments }

Read More