Sports Business Weekly Buzz

by Ben Sturner | July 9th, 2010 | View Comments

LeBron Can Make More With Heat Than Cavs

  • But if you match up what James’ salary would be for the first five years in Cleveland and the five years in Miami, you find that the Cavaliers are only offering him $4 million more.

Tebow Leading League In Jersey Sales

  • It has been three months, and Tim Tebow still hasn’t taken a single (real) snap under center for the Denver Broncos, yet he’s leading the league in jersey sales.

Gillette, Not the Best Ads a Man Can Get

  • Cynicism runs amok among our hallowed list this week. And the biggest culprit of that kind of audience distrust is none other than Gillette. The razor maker owns the top spot with last week’s debut video, “Perfect Length,” as well as this week’s No. 5 slot, newcomer “Young Guns,” which drew over 3.7 million views combined.

Petal Advertising

  • To create a sense of unique opulence, flower designers Blue and Blooms were bought in. This company was the first in the U.K. to use organic media in the form of flowers to promote brands. The innovative approach to printing on fresh flowers creates a creative marketing tool for companies looking to use branded flowers that turn heads and create attention.

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Super Bowl Commercials Play Role in Branding

by Gail Sideman | February 5th, 2010 | View Comments

ramseymohsenA few days ago a reporter called and asked how I would advise a professional athlete if he wanted to endorse a hot-button topic in a forum as big as a Super Bowl audience.

My answer was not textbook public relations.

(I will reveal the outlet and topic upon its publication).

The reasons that athletes and coaches endorse products and services are as varied as the people themselves. Some do it because they patronize and truly believe in said organizations. Others pitch products because it fattens their bank accounts; some make themselves available for endorsements to keep their face in front of possible post-sports employers.

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Tim Tebow’s Marketing Potential

by Darren Heitner | January 4th, 2010 | View Comments

OPEN SportsI am tired of hearing “football experts” opinion that Tim Tebow does not have the make-up to be an NFL quarterback.  “He’s too heavy.” “He starts his throwing motion too close to the ground.” “He takes too long to release the ball.” “He does not find the open receiver.” “His build is more suited for a fullback or tight-end.”  Tebow recently stated that all he wants is a chance to prove himself as a quarterback at the next level.  He will be given that chance, but even if he does not succeed in that position, he will still make enough money to support his lifestyle for the rest of his life.

As an agent, I have not involved myself in the sport of football as much as in my other divisions.  Sometimes I cannot stand the characters involved.  I am generalizing here, but football agents at times care less about ethics and the players often lack any sense of loyalty.  Tim Tebow is the type of player who would make me forget that and instead be wishing he was a client of my agency.

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