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Professional Athlete Branding with Amy Martin

Amy Martin Digital Royalty

Let’s face it.  Many big time athletes are starting to build and expand their brand to new audiences by connecting with fans on social networks.  Shaq and Lance Armstrong are two all-stars who are using Twitter and Facebook and seeing great results.  They are doing a fantastic job, but a lot of it has to do with their already “big brand” presence they have offline.

Even if you are not a “big time” pro athlete, actor, entertainer, or brand, there are still things you should be doing online to connect with your audience.  Luckily for us, we don’t have to think about how to implement everything online because there are experts like Amy Martin who can lead the way.  Amy works with powerful brands such as Shaq, the Chicago White Sox, Ultimate Fighting Championship (UFC), and more.   Check out the video below for a few of her tips you should be implementing to develop your (athletes) brand online.

What are some other things athletes should be doing to connect with their fans and build their brand online?  Feel free to share you thoughts in the comment section below with your top suggestions.

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5 Responses to Professional Athlete Branding with Amy Martin

  1. Harry November 2, 2009 at 9:27 pm #

    Branding can certainly increase awareness for Athletes and others. But speaking about Sports and Social Media, I can also see Mentoring through social media when it comes to sports:
    Seasoned athletes can become mentors to younger athletes through the use of Social Media – i.e. tips through twitter feeds, how to (or “how to NOT to”) videos on Facebook. Plenty of stories out there about once young athletes not knowing how to navigate through all the temptations, huge sums of money given to them, who ended up broke later deep debt, etc.. Need good managment and good folks around you when just out of high school or college; and social media can certainly be one of the methods a Pro Athlete uses to disseminate information and help the new athletes avoid some of the classic pitfalls.

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  3. Clearph January 23, 2011 at 11:33 am #

    Far too often Pro Athletes surround themselves with the wrong council particularly when it comes to branding. Athletes need professional companies like who specialize in branding. It starts by creating an icon / logo and should not necessarily be tied in to their team number or colors. The brand should be personal, specific to the player themselves… like Michael Jordan’s legendary slam dunk icon. The brand should then be carried through web, social media, their foundations, print and merchandise.

    Technology is key today to allow the athlete or their management the ability to respond fast to the media or fans. A flash site for example would not be a good platform due to it’s time consuming update process or the fact that it is currently not compatible on certain mobile devices. develop on a wordpress platform. It has an excellent content management system that is easy to use and can be taught to all. It allows the athlete to post news and updates that can automatically post out to their twitter and Facebook accounts making their own branded site the hub for all their information. The most important aspect here is that the Athlete no longer has to rely or is held hostage by a mysterious web designer who may or may not be available to make updates.

    Clearph Design Firm and other companies that are boutique advertising firms can help athletes prepare for the “after life” – the moment their professional career is over. This should be a seamless transition if the athlete has prepared and established their brand during their career. Their professional look and feel will help future possibilities for potential investors, sponsors, and further job opportunities be it in media or any other avenues.

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  1. CAN THE “SOCIAL ATHLETE” CHANGE THE “ONE AND DONE” RULE? « [PR]o Sports Talk - December 15, 2009

    […] but developing entire recruitment campaigns. Many athletes are thus beginning to build their personal brand as early as high […]

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