Let’s face it. Many big time athletes are starting to build and expand their brand to new audiences by connecting with fans on social networks. Shaq and Lance Armstrong are two all-stars who are using Twitter and Facebook and seeing great results. They are doing a fantastic job, but a lot of it has to do with their already “big brand” presence they have offline.
Even if you are not a “big time” pro athlete, actor, entertainer, or brand, there are still things you should be doing online to connect with your audience. Luckily for us, we don’t have to think about how to implement everything online because there are experts like Amy Martin who can lead the way. Amy works with powerful brands such as Shaq, the Chicago White Sox, Ultimate Fighting Championship (UFC), and more. Check out the video below for a few of her tips you should be implementing to develop your (athletes) brand online.
What are some other things athletes should be doing to connect with their fans and build their brand online? Feel free to share you thoughts in the comment section below with your top suggestions.
Tags: athlete branding, building your brand online, Digital Royalty, professional athlete branding
Under: Personal Branding, Professional Athlete, Social Media in Sports
Branding can certainly increase awareness for Athletes and others. But speaking about Sports and Social Media, I can also see Mentoring through social media when it comes to sports:
Seasoned athletes can become mentors to younger athletes through the use of Social Media – i.e. tips through twitter feeds, how to (or “how to NOT to”) videos on Facebook. Plenty of stories out there about once young athletes not knowing how to navigate through all the temptations, huge sums of money given to them, who ended up broke later on..in deep debt, etc.. Need good managment and good folks around you when just out of high school or college; and social media can certainly be one of the methods a Pro Athlete uses to disseminate information and help the new athletes avoid some of the classic pitfalls.
[...] but developing entire recruitment campaigns. Many athletes are thus beginning to build their personal brand as early as high [...]