Top Menu

Professional Athlete Branding with Amy Martin

Amy Martin Digital Royalty

Let’s face it.  Many big time athletes are starting to build and expand their brand to new audiences by connecting with fans on social networks.  Shaq and Lance Armstrong are two all-stars who are using Twitter and Facebook and seeing great results.  They are doing a fantastic job, but a lot of it has to do with their already “big brand” presence they have offline.

Even if you are not a “big time” pro athlete, actor, entertainer, or brand, there are still things you should be doing online to connect with your audience.  Luckily for us, we don’t have to think about how to implement everything online because there are experts like Amy Martin who can lead the way.  Amy works with powerful brands such as Shaq, the Chicago White Sox, Ultimate Fighting Championship (UFC), and more.   Check out the video below for a few of her tips you should be implementing to develop your (athletes) brand online.

What are some other things athletes should be doing to connect with their fans and build their brand online?  Feel free to share you thoughts in the comment section below with your top suggestions.

Latest Posts by Lewis Howes

Edit Article Howto Be Considered A Salesman that is Wonderful Sales can be an art. Component aggressive, element inactive, if you balance the marketing and charm of a great salesman, you’ll be able to market ketchup popsicles to some girl in bright gloves to the 4th of September (although something marginally more practical is recommended).

Long skirts are advanced wonderful and ideal for preserving you cool through the hot summer temperatures. It’s outdated significant therefore it doesnt appear strict although, to mix them with all the right-top or plain boring. becauseclothing.com Watch all 9 photos highessay.com arbitrarilyvoguish.blogspot.com Take a look at which type of top matches which prolonged dress!

You realize anything about is a destination for a begin, check that highessay.com in case you want to write and sell Ebooks online, picking a subject. Some Guide writers are Professionals around the subject they write about, some are with the niche at minimum just acquainted. If you should be merely acquainted with a subject,…

Guest article by Oscar Ugaz. His view that an important part of the future will be in the hands of mathematicians and statisticians. And the reaction it received from more traditionally placed ‘experts’. Connect with Oscar on Linkedin and follow on Twitter. A few weeks ago, I was invited to participate in a round table…

 The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Eagles’ Michael Vick launches sports clothing line Philadelphia Eagles quarterback Michael Vick is launching a sports clothing line called V7 that will be sold exclusively at East Coast sporting goods chain Modell’s. The…

Sponsored Post by Brian Collin The NFL has decided to release its All-22 film to the general public for the 2012 season. An invaluable tool for football coaches, the All-22 film does exactly what its name implies – allow viewers to see all 22 players on every play. The tape, which has been dubbed as the…

Guest post submitted by Lucas Biebelberg Today, one of the greatest sports agents in history, Leigh Steinberg, was incredibly gracious in allowing me to interview him for Sports Networker. Leigh is the founder and CEO of Steinberg Sports & Entertainment, and has represented athletes such as Steve Young, Troy Aikman, Warren Moon, Bruce Smith, Ben Roethlisberger,…

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike and O2 launch sports loyalty scheme Nike has formed a first of its kind partnership with O2 to provide the operators’ customers with exclusive content and offers under the “Priority” loyalty banner….

A Guest Post by Steve Hamilton Many people believe that success in sports is driven solely by talent and training, but that’s not always true. There’s another “t” word that often plays an important role: technology. The recent controversy about the role that advanced swimming suit fabrics played in Michael Phelps’ impressive Olympic wins is…

The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike Tumbles Most Since 2008 As Profit Drops Nike Inc. (NKE), the world’s largest sporting-goods company, tumbled the most in four years after fourth-quarter profit unexpectedly declined for the first time since 2009…

, , ,

5 Responses to Professional Athlete Branding with Amy Martin

  1. Harry November 2, 2009 at 9:27 pm #

    Branding can certainly increase awareness for Athletes and others. But speaking about Sports and Social Media, I can also see Mentoring through social media when it comes to sports:
    Seasoned athletes can become mentors to younger athletes through the use of Social Media – i.e. tips through twitter feeds, how to (or “how to NOT to”) videos on Facebook. Plenty of stories out there about once young athletes not knowing how to navigate through all the temptations, huge sums of money given to them, who ended up broke later on..in deep debt, etc.. Need good managment and good folks around you when just out of high school or college; and social media can certainly be one of the methods a Pro Athlete uses to disseminate information and help the new athletes avoid some of the classic pitfalls.

  2. mbt outlet June 11, 2010 at 3:20 am #

    Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!
    http://www.sin-game.com

  3. Clearph January 23, 2011 at 11:33 am #

    Far too often Pro Athletes surround themselves with the wrong council particularly when it comes to branding. Athletes need professional companies like http://www.Clearph.com who specialize in branding. It starts by creating an icon / logo and should not necessarily be tied in to their team number or colors. The brand should be personal, specific to the player themselves… like Michael Jordan’s legendary slam dunk icon. The brand should then be carried through web, social media, their foundations, print and merchandise.

    Technology is key today to allow the athlete or their management the ability to respond fast to the media or fans. A flash site for example would not be a good platform due to it’s time consuming update process or the fact that it is currently not compatible on certain mobile devices. Clearph.com develop on a wordpress platform. It has an excellent content management system that is easy to use and can be taught to all. It allows the athlete to post news and updates that can automatically post out to their twitter and Facebook accounts making their own branded site the hub for all their information. The most important aspect here is that the Athlete no longer has to rely or is held hostage by a mysterious web designer who may or may not be available to make updates.

    Clearph Design Firm and other companies that are boutique advertising firms can help athletes prepare for the “after life” – the moment their professional career is over. This should be a seamless transition if the athlete has prepared and established their brand during their career. Their professional look and feel will help future possibilities for potential investors, sponsors, and further job opportunities be it in media or any other avenues.

  4. Mandywjv August 4, 2013 at 10:03 pm #

    rfzvchszp Christian Louboutin Outlet cwmyzpl nike air max notkxdbhig ghd qptnmabp nike air max mwglopnbc.

Trackbacks/Pingbacks

  1. CAN THE “SOCIAL ATHLETE” CHANGE THE “ONE AND DONE” RULE? « [PR]o Sports Talk - December 15, 2009

    […] but developing entire recruitment campaigns. Many athletes are thus beginning to build their personal brand as early as high […]

Leave a Reply