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Professional Athlete Branding with Amy Martin

Let’s face it.  Many big time athletes are starting to build and expand their brand to new audiences by connecting with fans on social networks.  Shaq and Lance Armstrong are two all-stars who are using Twitter and Facebook and seeing great results.  They are doing a fantastic job, but a lot of it has to…

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Learn How To Measure Social Media ROI

How do you measure social media ROI?  What should you be measuring?  Are you seeing a return on your efforts?  Is it even worth your time to be using social media tools in sports, or any industry for that matter?  Luckily, SportsNetworker’s featured expert, Amy Martin with Digital Royalty, breaks it down for us in…

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How to Find a Sports Social Media Manager

Sit-down with Amy Martin, of Digital Royalty. She shares her professional experience and offers tips on how to use your existing social marketing space to find and recruit your brand’s next Sports Social Media Manager.

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What Happens in Vegas, Starts with Social Media

True to the social-media savvy, NBA All-Star’s form, Shaquille O’Neal’s two-day stay in Vegas tipped off with on-the-street giveaways as a part of an all-night social media blitz that took place to launch the weekend’s enlyten events. Digital Royalty planned the first-ever progressive tweet-up, known as a Tweethop. It’s a mixture between a Tweetup, a…

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A Perfect Day. (In Social Media)

The Chicago White Sox, a Digital Royalty client, practiced perfect social media agility on July 23rd as Mark Buehrle threw a Perfect Game. What were the measurable social media results? The White Sox experienced a 21% increase of their online ecosystem, Positive Sentiment grew 8 percentage points and words like “LOVE, BUEHRLE, PERFECT and OBAMA”…

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