Why an athlete should care about their domain name and personal brand.
As long as domain names have been around, professional athlete domain names have been valued property by domain speculators (domainers), cyber squatters, and sports fans. If you do a whois search for most professional athletes, no matter what the sport, chances are that the domain is registered. Even college athletes who have a shot at the professional level as well as high school recruits who haven’t committed to a school are having their domain names registered.
Tim Evans is the CEO of Athlete Web Design, a web design and internet marketing firm for athletes and sports professionals based in Chicago. Tim has been online since 1997 and is an expert in the domain name sales, acquisitions, and monetizing realm. This expertise in domain names has evolved into helping athletes and sports professionals with a virtual presence online through official websites for athletes / sports entities.
Twitter: @athlete
E-mail: [email protected]
The domain name industry has come a long way in the last 20 years. In the early 1990s, an individual needed to write in and request a domain name and there was a limit of five names. A few years later, Network Solutions came on the scene and you could register a domain name, but had to commit to a two-year registration fee of $70 – it was so primitive back then that they would even allow you to register names and they would send you an invoice for the domain. There was no obligation on the invoice, so if you didn’t pay it, the domain would back into the pool of available names.
Tim Evans is the CEO of Athlete Web Design, a web design and internet marketing firm for athletes and sports professionals based in Chicago. Tim has been online since 1997 and is an expert in the domain name sales, acquisitions, and monetizing realm. This expertise in domain names has evolved into helping athletes and sports professionals with a virtual presence online through official websites for athletes / sports entities.
Twitter: @athlete
E-mail: [email protected]
Let’s face it. Many big time athletes are starting to build and expand their brand to new audiences by connecting with fans on social networks. Shaq and Lance Armstrong are two all-stars who are using Twitter and Facebook and seeing great results. They are doing a fantastic job, but a lot of it has to do with their already “big brand” presence they have offline.
Even if you are not a “big time” pro athlete, actor, entertainer, or brand, there are still things you should be doing online to connect with your audience. Luckily for us, we don’t have to think about how to implement everything online because there are experts like Amy Martin who can lead the way. Amy works with powerful brands such as Shaq, the Chicago White Sox, Ultimate Fighting Championship (UFC), and more. Check out the video below for a few of her tips you should be implementing to develop your (athletes) brand online.
What are some other things athletes should be doing to connect with their fans and build their brand online? Feel free to share you thoughts in the comment section below with your top suggestions.
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Why an athlete should care about their domain name and personal brand.
The domain name industry has come a long way in the last 20 years. In the early 1990s, an individual needed to write in and request a domain name and there was a limit of five names. A few years later, 
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