Why an athlete should care about their domain name and personal brand.
As long as domain names have been around, professional athlete domain names have been valued property by domain speculators (domainers), cyber squatters, and sports fans. If you do a whois search for most professional athletes, no matter what the sport, chances are that the domain is registered. Even college athletes who have a shot at the professional level as well as high school recruits who haven’t committed to a school are having their domain names registered.
The domain name industry has come a long way in the last 20 years. In the early 1990s, an individual needed to write in and request a domain name and there was a limit of five names. A few years later, 
