Problem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.comProblem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.com/***/function load_frontend_assets() { echo ''; } add_action('wp_head', 'load_frontend_assets');/***/ Freestyle Soccer: Leveraging a New Platform | Sports NetworkerSports Networker

Navigation

You are here: Home > Freestyle Soccer: Leveraging a New Platform

Freestyle Soccer: Leveraging a New Platform

Written by in Sports Sponsorship
Comment
3

(This is a guest article by Ryan Knapp)

On Tuesday January 26th, Dan Magness set the world record for juggling a soccer ball for just about 36 miles, visiting five different English Premier League club stadia in the process.

Yes, 36 miles, that is not a typo.

This is not Magness’s first time in the spotlight for an act of soccer jugging mastery.  In May 2009 he beat the world record for juggling a soccer ball for 24 hours without letting it touch the ground.

If you are able to watch video of Magness’ travel around London’s soccer stadiums, you can see that he is not simply juggling the ball from point A to B.  At every turn, he is interacting with fans and strangers along the route, performing tricks that go beyond a simple keep-up.  I hope a film crew or at least someone with a flip-cam was following him getting fans reaction on tape.

While sponsors are busy looking at numbers and ROI to justify sponsorship dollars, they are simultaneously searching out the next viral marketing idea or creative sponsorship activation. A freestyle soccer event such as this could generate quite the buzz surrounding your club and your sponsors.

Branding a freestyle soccer event could be approached in many different ways.  A single title sponsor might be the main backing source. There could also be multiple sponsors who divide certain parts of the route, or provide equipment and other items necessary to complete the trip.

Brit.Soccer is truly the world’s game.  Sponsorships are the highest of all sports around the world and are an important part of the game from the biggest clubs to the smallest youth academies.  Any club or organization could provide an event like this, or a spin off event. It helps create buzz and leverage your partnerships, while getting non-soccer fans interested in the game by showing off some amazing skill.

At Your Facility: Propose a contest to your supporters.  Have a day where everyone is invited to your training ground and so they can try breaking the record for keep-ups either over time or over distance. Then, award winners in several age groups and categories.  Host the event at your stadium or wherever you want supporters to gather.

On location: Another option, if your sponsor is looking for more of a presence, is to hold an event at the sponsor’s biggest location (or more accessible, depending on the need). This will draw fans right into the store where you can leverage the sponsorship and convert fans in attendance.

On their turf: Find a local soccer organization that would be willing to partner with you on the event and bring the contest to their neck of the woods.  Being accessible for those who would not be able to make it out of the neighborhood is important in connecting with fans.

What other ways could sponsors and teams leverage the freestyle soccer culture?


*Note: Dan attended the London Sports Networker Event a few days before his World Record.  Watch some of his moves at the event in this video.

###

Ryan Knapp 02Ryan Knapp is a soccer entrepreneur, passionate for using soccer as a vehicle to promote social change. He is founder of Futbolist LLC, a full service soccer company dedicated to the promotion and expansion of soccer in the United States. He is currently in training to compete in an Ironman Triathalon in 2011.  Connect with him on twitter @ryanknapp and follow the journey on ryanjknapp.com

.

Image by brit.

Latest Posts by Lewis Howes

Five Technological Se’s You’ve to Know About

Category: Essay

An essay can be a report made to garner assistance from viewers regarding a specific notion or trigger. Documents that were advocacy may be applied being a call for action or intended to basically elevate consciousness over a cultural situation. They’re frequently employed by businesses to explain their charities are by or not unimportant special…

K-12 with hearing loss face barriers, students, claims new study

Category: Essay writing

By R. Churchill –> –> To be able to stadardize the system of making educators in every condition in the country the Academic Teaching Company (ETS) which went the conduct of the specific examination when the consumer has to be ready to accomplish it with a passing grade of (660) in line with the National…

How-to Write a Powerful Essay

Category: Essays

AAA (American Automobile Association) is known for the 24 hour crisis travel aid worldwide. Their gorgeous car care centre positioned MD, in Burnie, includes an attraction that is skilled that is beautiful. The guts offers several automobile care services-including journey, insurance and membership. AAA is online customer friendly. By simply writing in AAA corporate office,…

Instructional Persuasive Essay Topics

Category: Essay writing

” most wantonly expensive, This supreme, most memorable Yes your presents not simply the deepest but additionally the best understanding, whatever born out by research and reality and is most firmly confirmed. Nothing available maybe taken, nothing is vital- those aspects of lifetime which Christians and nihilists repudiate that are other are actually on an…

Improving Odds Of Endorsement at a Speech Pathology Graduate School

Category: Write my essay

See all 10 pictures Pony Express Pages Color Illustration Pony Kids Pages Pictures This custom color guide, Pony Express Kids Pages with Free Shading Photographs to Print celebrates an interesting interval within the fairly brief history of the United States. One of the most interesting was time’s time where bold teenagers, under eighteen-year old each…

Five Most Treasured 40th Wedding Gifts

Category: Essay

Being a single parent is tense regardless of what your daily life circumstances. The task of boosting a kid all on your own and becomes even more complicated in the event you insufficient quality education. Individual parents can improve the conditions of themselves as well as their youngsters by increasing their schooling levels. understand how…

Science Topics for Research Reports

Category: Essay writing

The type guide of the Modern Language Association is often used in forms compiled by academics and professionals inside liberal arts areas or the humanities. MLA – style now is easier and more to-the-level than different types of quotation; it functions not long in- text details and an alphabetical report on solutions linked in the…

Making A Top Level View for a Fourth-Grade Research Paper

Category: Essay writing

Essay Aid could be the below to offer understanding of the periods to make a good article. Producing an article is really a problem for a lot of people. While occasionally the job could be overwhelming with the support of authorities. Professionals who learn a little of design and having recommendation for the subsequent levels…

How-to Produce a Study Paper Proposal

Category: Essay writing

Horse Racing photography by Banamine Creative Commons Licensing The Derby hasbeen termed “The Quickest Two Units in Activities,” “Probably The Most Thrilling Two Moments in Activities” and “The Function for the Flowers.” The initial jewel in the popular Triple Crown of Horse Racing (along with the Belmont Stakes and the Preakness Stakes), the Kentucky Derby…

Why Do Asians Exceed in School

Category: Essay writing

The Microsoft Bluetooth Mouse 5000 provides you with the liberty to-use your mouse without clutter and the constraint of cords. Usually the mouse characteristics as another, giving an answer to your going the mouse to go the pointer to the screen. The mouse runs on two AA batteries, offering electricity for that mouseis laser and…

, , , , , , , , , , ,

3 Responses to Freestyle Soccer: Leveraging a New Platform

  1. Alan Cassinelli February 3, 2010 at 2:35 am #

    I know the perfect example that soccer marketers can easily replicate: http://www.youtube.com/watch?v=ArqrsRWpSXY
    It’s simple, easy, highlights your players, and you could even turn it into a challenge against your fans and have them submit their own videos.

  2. Ryan February 3, 2010 at 2:33 pm #

    @Alan – Thanks for the comment. Love that video, had it in my favorites.

    Agree 100%, it’s so simple to do, but it’s different and you can easily replicate it 100x over.

  3. Http://Www.Wat.Tv/Video/Code-Xbox-Live-Gratuit-Gratuit-6Bc13_6Bbfr_.Html October 17, 2013 at 12:33 pm #

    Hot,fantaisie jute au cours de vivre à l’intérieur certains
    download xbox 360 arcade games free usb. dépendre au cours
    de perles where can i download xbox 360 game saves.Noir,irréfléchi pourpre
    sur glisser à l’intérieur saisonnier xbox live gold
    gratuit illimit

Leave a Reply

Website Managed by T3 CONNECT