world record

(This is a guest article by Ryan Knapp)

On Tuesday January 26th, Dan Magness set the world record for juggling a soccer ball for just about 36 miles, visiting five different English Premier League club stadia in the process.

Yes, 36 miles, that is not a typo.

This is not Magness’s first time in the spotlight for an act of soccer jugging mastery.  In May 2009 he beat the world record for juggling a soccer ball for 24 hours without letting it touch the ground.

If you are able to watch video of Magness’ travel around London’s soccer stadiums, you can see that he is not simply juggling the ball from point A to B.  At every turn, he is interacting with fans and strangers along the route, performing tricks that go beyond a simple keep-up.  I hope a film crew or at least someone with a flip-cam was following him getting fans reaction on tape.

While sponsors are busy looking at numbers and ROI to justify sponsorship dollars, they are simultaneously searching out the next viral marketing idea or creative sponsorship activation. A freestyle soccer event such as this could generate quite the buzz surrounding your club and your sponsors.

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Usain BoltCan Usain Bolt really be that much of a freak to break two of his own world records in one week?  He didn’t just break his world records in the 100m and 200m, he smashed them!  What does this mean for his sponsorship opportunities for the future?  Should brands hop on the wagon and spend multi-million dollar campaigns on him, take out full page ads and post his image on billboards around the world?  Maybe an Internet company should use his name as a new type of high speed service?  Or maybe Usain himself should come out with a fast food joint and call it “Bolts”.

How do you see Bolt and his new world breaking efforts changing the sports industry as we see it today… or will nothing change at all?

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This article is part of “The Huddle” series by Frank Agin

On May 6th, 1954, an unidentified announcer gave the results for the recently completed race in a track and field meet being held at Oxford University. As he uttered “In the one-mile run, with a first place winning time of three-minutes …,” the crowd interrupted him, cheering in sheer excitement.

The winner of the race, the new world record holder and the first person to finish a mile in less than four minutes was Dr. Roger Bannister – a young medical student from Oxford University.  His official time, once the crowd permitted the announcer to continue, was 3 minutes and 59.4 seconds.

In the years following Dr. Bannister’s May 6, 1954 feat, hundreds of runners have run sub-four-minute miles (and some runners have achieved the feat hundreds of times themselves). In fact, later in May 1954, John Landy, a miler from Australia, also ran the mile in less than four minutes – lowering the world record for the mile to 3:58.0.

As of today, men over the age of 30 have run miles in less than four minutes as well as men over the age of 40. There are even women within striking distance of the sub-four-minute milestone. Currently, the world record is more than 15 seconds under four minutes.

However, prior to Dr. Bannister’s accomplishment, few believed that a human would ever break the four-minute-mile barrier. Experts from the athletic, medical and scientific community regarded running a sub-four-minute mile as an insurmountable limitation of the human body. After all, the previous world record of 4:01.3 had stood unchanged for nine years.

Despite what the experts said, Bannister thought otherwise. In his mind, it was not a question of whether or not someone could run a sub-four-minute mile. For Bannister the questions to be answered were “who” and “when.”

Bannister believed that someone would break the four-minute barrier. He believed that he was capable of doing it. He believed that his unique training methods would enable him to do it. And, in the end, his convictions and confidence carried him to world-renowned prominence.

The story of Dr. Roger Bannister’s sub-four-minute mile has a simple lesson for us in business and life. That lesson is that what others believe to be our abilities and limitations has absolutely no bearing on how high we can take ourselves. What does matter ultimately (and primarily), however, is what we believe to be our abilities and limitations.

Each of us needs to believe that within us is a “sub-four-minute type” performance regarding our personal or professional achievement. We need to believe that we have that performance where we cast aside all self-doubt and are feeling a “not if, but when” sort of confidence.  We need to endeavor to amaze those around us who do not believe – that population of so-called naysayers.

The lesson that Dr. Roger Bannister gave us in a particular 3 minutes, 59.4 seconds span of his life, is that for us to be as successful as we can be, the starting point is that we simply need to BELIEVE.

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Frank Agin writes a monthly sports themed networking series for SportsNetworker.com entitled “The Huddle“.  Frank is the founder and president of AmSpirit Business Connections and consults with individuals

and businesses on how to become more successful through networking. He is the author of two sports related novels,  Out of the Comfort Zone., and his latest hit, Rival.

 

 

 

Did you like this article?  Please write your comments below on your own sub 4-minute miles in your life and check out the other articles from “The Huddle”:

 

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