(This is a guest article by Ryan Knapp)
On Tuesday January 26th, Dan Magness set the world record for juggling a soccer ball for just about 36 miles, visiting five different English Premier League club stadia in the process.
Yes, 36 miles, that is not a typo.
This is not Magness’s first time in the spotlight for an act of soccer jugging mastery. In May 2009 he beat the world record for juggling a soccer ball for 24 hours without letting it touch the ground.
If you are able to watch video of Magness’ travel around London’s soccer stadiums, you can see that he is not simply juggling the ball from point A to B. At every turn, he is interacting with fans and strangers along the route, performing tricks that go beyond a simple keep-up. I hope a film crew or at least someone with a flip-cam was following him getting fans reaction on tape.
While sponsors are busy looking at numbers and ROI to justify sponsorship dollars, they are simultaneously searching out the next viral marketing idea or creative sponsorship activation. A freestyle soccer event such as this could generate quite the buzz surrounding your club and your sponsors.
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