TV Revs: ’09 Down 22%, Rise Predicted in ’10
By Wayne Friedman
- BIA/Kelsey, a financial advisor to local media companies, estimates that TV stations’ ad revenues will rise 3% in 2010 — or $500 million — to $16.1 billion.
- The media group now says 2009 will end at $15.6 billion, down 22.4% from last year’s $20.1 billion mark.
- TV stations reached an all-time ad revenue record in 2006, when it was at $22.8 billion.
- BIA says 2011 will see negative growth again — in part because it is a non-Olympic, non-political year.
- BIA estimates by 2013, stations will only inch forward to $16.4 billion; however, it notes that TV stations have not been at such levels since the mid-1990s.
(www.mediapost.com)
Rolle Seeking To Parlay Rhodes Scholarship Into Sponsorship Deal
- Rolle, who is entering the 2010 NFL Draft, hopes his Rhodes Scholarship translates into marketability.
(www.sportsbusinessdaily.com)
TAG Heuer Stands By Tiger Woods
By: Noreen O’Leary
- Denying press reports, TAG Heuer said it would continue its endorsement deal with Tiger Woods. The Swiss watchmaker said, however, Woods would be used in a modified role reflecting “his desire of privacy”.
(www.adweek.com)
Citadel Re-Ups Ad Sales For ABC, ESPN
By Erik Sass
- After the grim news of a bankruptcy filing this weekend by corporate parent Citadel Communications, Citadel Media delivered some good news. It has renewed agreements to provide ad sales representation to ABC News Radio and ESPN Audio, both owned by Disney.
- Specifically, Citadel will provide ad sales support and affiliate relations for ABC News Radio, and will continue selling ads across all ESPN properties.
- ABC News Radio syndicates daily newscasts and breaking news coverage (with program offerings including ABC Sports Radio) to more than 2,400 station affiliates around the U.S. The news operation claims a total reach of 74 million per week.
(www.mediapost.com)
Top Rank Finalizing Deal For Fights On Fox Sports En Español, FSN
- Top Rank President Todd duBoef said that the boxing promoter is “finalizing a deal for 36 dates with Fox Sports en Espanol and sister network Fox Sports Net in 2010.”
(www.mediapost.com)
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