Through out this whole week, we’ve had ongoing discussions about the pros and cons of professional athletes using social media to build their brands and engage with fans. Twitter, specifically has been a hot topic due to Tiger Woods making a re-entrance to the space.
Since this is the internet, it’s expected that the general consensus supports the notion of athletes using Twitter and other social media tools, but the truth of the matter is Twitter has also gotten some athletes into some hot water, ie. Brandon Jennings, Michael Beasley, Charlie Villanueva…(or maybe the bad combination is Twitter and basketball players). Although the future definitely looks to ‘more’, is there a way to balance that authenticity?
Honestly, right now, Path is not a big deal. It’s another photo social network that wants you to share your surroundings and as of today, only iPhone users can use it (hence none of my friends have it). However, what it represents is interesting. In a world that screams for ‘no limits’, Path limits everything. You can only take pictures on the spot. You’re only allowed to have 50 friends. You aren’t allowed to share to Twitter or Facebook.
But for those who wish to maintain an intimate lifestyle (cough – athletes), the exclusive methodology could be gold. I could see Levar Fisher using it to show his kids all the cool places he travels to for work. Screw 50 friends, he only has 2 kids and a lovely wife. Limits. Interesting.
The future of sports social media is more. More content, more engagement, more mobile, more networks.
Kevin Love is a guy who could be doing a lot more on social media. He has the confidence and the funny persona. Also, he’s a decent basketball player. He is probably my favorite candidate to replace Shaq when he finally exits pro basketball to make Kazaam: the Sequel.
Even though the joke around social media guru’s is that consulting consists of navigating clients to the sign up page on Twitter.com, there’s a lot more to it and Michelle makes a list of some of the best in the game for pro athletes.
Tiger’s transgressions were big, and showing up on Twitter just won’t save him. He’s going to need to do a lot more than that starting by winning again. Winning solves all problems. Just ask Michael Vick, or should I say ‘the best player in the league’.
Every sports PR specialist should be studying what Michael Vick has done. He has gone from public enemy number 1 to number 1 player in the country. I heard it had something to playing good football.
What a career. At this point, I don’t even know what to say anymore, other than deja vu. Oh, and Sam Bowie.