Top Menu

Tag Archives | Super Bowl

Are NFL Head Coaches Overweight?

Has anyone noticed that mostly thin coaches win Super Bowls? Among the greats are Tom Landry, Joe Gibbs, Dick Vermeil, Tony Dungy, Mike Tomlin, and Jon Gruden. Now, take a look at a few of the heavyweights in the league, both current and former: Andy Reid, Rex Ryan, Eric Mangini, and Mike Holmgren. What’s the…

Continue Reading 4

Sports and Social Media in 2010

2010 was a big year in the world of sports and social media, as leagues, teams, individual athletes, and sports fans alike began to truly understand and harness the power of social platforms. For me, 2010 was the year when social media went mainstream in the world of sports. There were many highlights, too many…

Continue Reading 1

How Sports Marketing Makes the Super Bowl

It’s safe to say ‘Super Bowl Sunday’ has become a national holiday. As soon as the Christmas decorations are packed away and New Year’s resolutions broken, it’s time for January’s bright spot: the Super Bowl party. Sports marketers, however, began planning for this year’s Super Bowl as soon as the Guy Lombardi trophy was awarded…

Continue Reading 1

Lombardi a Success for Broadway and Sports PR

Mention the name Vince Lombardi and images of a hard-nosed, demanding and driven football coach with a distinct gap between his front teeth, come to mind. Add to that, the Green Bay Packers, which he made famous worldwide, multiple national football championships and the same name on a trophy that now bears the name, and…

Continue Reading 2

How the NFL Labor Negotiations Impacts Your Sports Career

(This is a guest article by Jason Kobeda) No matter what sport you’re aspiring to work in, it’s time to focus one eye on the business developments brewing in the National Football League. The policies and court proceedings currently under review have the ability to influence sports business as a whole and more importantly, thousands…

Continue Reading 3

Sports Business Weekly Buzz

Rebranding: ESPN360 Becomes ESPN3 In April By David Goetzl The online live sports hub, ESPN360.com, will be rebranded ESPN3.com in April. ESPN3 will be available in 50 million homes, free to subscribers of broadband providers that have agreed to pay ESPN a TV-style fee to offer it. ESPN has not used Web lexicon recently in…

Continue Reading 0

Super Bowl Commercials & Domain Names

Ever since I can remember, I’ve been fascinated with the art of making a good commercial.  Those who are marketers, I’m sure can appreciate this too, especially when a commercial makes an audience remember the brand and remember the product or service. But with a record breaking audience of 106 million people, I was blown…

Continue Reading 5

Super Bowl XLIV Recap

Congrats to the real winners of Super Bowl XLIV: CBS. This year’s Super Bowl was reportedly the most-watched TV event ever. CBS estimates that the game was watched by 106.5 million viewers, which is 600,000 more than watched the previous record-holder, the “M*A*S*H” series finale in 1983. I’m not surprised. While the Colts and Saints…

Continue Reading 1

Sports Business Weekly Buzz

EA Teams Up With Doritos For Bowl Promo By Aaron Baar Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with Doritos to give fans the chance to choose the cover athlete for the upcoming version of its popular gaming franchise,…

Continue Reading 0

Super Bowl Commercials Play Role in Branding

A few days ago a reporter called and asked how I would advise a professional athlete if he wanted to endorse a hot-button topic in a forum as big as a Super Bowl audience. My answer was not textbook public relations. (I will reveal the outlet and topic upon its publication). The reasons that athletes…

Continue Reading 0

Are Super Bowl Ads Still Worth It?

Super Bowl advertisements have long been one of the best ways to get your brand exposure and eyeballs. Take Go Daddy for example. The company, known for its racy advertising, began airing 30-second commercial spots during the Super Bowl in 2005. Since then, Go Daddy has become the largest certified domain registrar in the world,…

Continue Reading 8