An amazing aspect of social media, for brands, is the ability to listen to your fans and customers. They will tell you when you do something great, but more importantly, they will tell you when you fail. The real-time web has given brands an opportunity like never before, the chance to listen and respond to…
Tag Archives | Sports
Interview with Ryan Leong, Radio Correspondent
This week Matt Crevin from Voice of the Box interviews veteran radio correspondent Ryan Leong. Ryan discusses his role, how he got his start and pearls of wisdom on how to break into a career in the sports radio business.
The Frenzy of Fan Dynamics
(This is a guest article by Michelle Hill) Football fans everywhere enjoy a special camaraderie; we join forces in unwavering support and devotion for our team, despite geographic location or economic status, we’re all on an even playing field (no pun intended) when it comes to rooting for our favorite team. There are three important…
Find a Job in Sports: Be Your Own PR Agent
I’ve decided to take a detour from writing about current issues and events surrounding sports public relations to provide some simple tips to young people entering the business. I recently read a query from a college-age man who is set to graduate this spring. He asked for advice from the panel about how to get…
Are Super Bowl Ads Still Worth It?
Super Bowl advertisements have long been one of the best ways to get your brand exposure and eyeballs. Take Go Daddy for example. The company, known for its racy advertising, began airing 30-second commercial spots during the Super Bowl in 2005. Since then, Go Daddy has become the largest certified domain registrar in the world,…
Sports Business Weekly Buzz
Leverage, Top Rank partner for boxing upfront presentation By Jon Show The Leverage Agency and Top Rank will partner this Saturday on what they are calling the first advertising and sponsorship upfront in the history of boxing. Other boxing promoters and networks like ESPN aggregate the rights to multiple fights as part of advertising and…
Interview with Mike Eaby of Westwood One Radio
Matt Crevin from Voice of the Box interviews One of Westwood One’s top radio producers Mike Eaby. Mike details what exactly happens in the radio booth during an NFL broadcast. Mike is one of the best in the business and describes his behind the scenes role and how he got his start.
Baseball’s Diamond in the Rough: The Florida Marlins
(This is a guest article by Stephen Lombardo) It is unlikely for the Marlins to make news in January. Usually they handle their in-house business around this time of year. Trying to keep guys like Hanley Ramirez and Josh Johnson are priority number one for this so called small market team. However, this past week,…
Athletes Step Up to Help Haiti Earthquake Victims
So many conversations of the last year, and certainly beyond, have focused on huge dollar figures that go along with professional sports and their high-paid, spoiled athletes. During this past week, players from across the professional sports spectrum who are often portrayed as being little more than indulgent have shown quite the opposite personas. They…
#ClicheWednesday: Reaching New Goals
It may sound cliché, but I think everyone in the New Year should set out to try a few new things. Hopefully people haven’t already derailed their 2010 plans! One of my former colleagues sent me a tweet last week wanting to promote #ClicheWednesday on twitter that day. It was random, but knowing his use…
How to Get More Callbacks from Prospects
When someone has decided to call us back before making a buying decision, there’s a good chance (despite all their good intentions) they won’t follow through. It doesn’t make them liars or bad people. It’s just the law of averages. We know people get busy and have other priorities come up in their lives. Are…
Sports Business Weekly Buzz
Haiti In Rubble: Marketers, Aid Groups Rush To Help By Karl Greenbery Coca-Cola has pledged $1 million through the Coca-Cola Foundation to the American Red Cross for disaster-relief efforts in Haiti. The company says it is also providing bottled water and other products through its bottler in the adjacent Dominican Republic. The General Motors Foundation…