Time buy would move AVP to ESPN and ABC By Terry Lefton & John Ourand The AVP is close to finalizing a deal with ESPN, ending an association with NBC that dates to 1990. As part of the time-buy agreement, ABC would carry four events, while ESPN2 will carry the rest of the AVP’s schedule, Read more →
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Tag Archives | Sports Sponsorships
Sports Business Weekly Buzz
Written by on February 19 2010 last updated on October 28 2011 in Sports JobsSubcribed by Ben Sturner
Sports Business Weekly Buzz
Written by on February 12 2010 last updated on October 28 2011 in Sports BusinessSubcribed by Ben Sturner
Rebranding: ESPN360 Becomes ESPN3 In April By David Goetzl The online live sports hub, ESPN360.com, will be rebranded ESPN3.com in April. ESPN3 will be available in 50 million homes, free to subscribers of broadband providers that have agreed to pay ESPN a TV-style fee to offer it. ESPN has not used Web lexicon recently in Read more →
Sports Business Weekly Buzz
Written by on February 7 2010 last updated on October 28 2011 in Sports BusinessSubcribed by Ben Sturner
EA Teams Up With Doritos For Bowl Promo By Aaron Baar Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with Doritos to give fans the chance to choose the cover athlete for the upcoming version of its popular gaming franchise, Read more →
Social Media as Sponsorship Street Cred
Written by on February 3 2010 last updated on October 28 2011 in Sports SponsorshipSubcribed by Kris Mathis
Fact: blue chip brands receive thousands of sponsorship proposals every year. Estimate: there are some 300,000 properties seeking sponsorship (depending on the way you define it). How do you break through the relentless clutter to get the ear and sincere consideration of a sponsorship decision maker? A well researched and tailored proposal may increase your Read more →
Freestyle Soccer: Leveraging a New Platform
Written by on February 3 2010 last updated on October 28 2011 in Sports SponsorshipAdministrated by Lewis Howes
(This is a guest article by Ryan Knapp) On Tuesday January 26th, Dan Magness set the world record for juggling a soccer ball for just about 36 miles, visiting five different English Premier League club stadia in the process. Yes, 36 miles, that is not a typo. This is not Magness’s first time in the spotlight for Read more →
Sports Business Weekly Buzz
Written by on January 29 2010 last updated on October 28 2011 in Sports BusinessSubcribed by Ben Sturner
Jobs Unveils ‘iPad,’ Fate of Universe Still In Doubt By Gavin O’Malley As scheduled, Apple debuted its highly anticipated tablet device on Wednesday — for many, representing the dawn of a new age in media consumption. Christened the “iPad,” the device is expected to be available in March for a (surprisingly low) minimum price of Read more →
Sports Business Weekly Buzz
Written by on January 22 2010 last updated on October 28 2011 in Sports BusinessSubcribed by Ben Sturner
Leverage, Top Rank partner for boxing upfront presentation By Jon Show The Leverage Agency and Top Rank will partner this Saturday on what they are calling the first advertising and sponsorship upfront in the history of boxing. Other boxing promoters and networks like ESPN aggregate the rights to multiple fights as part of advertising and Read more →
Sports Business Weekly Buzz
Written by on January 15 2010 last updated on October 28 2011 in Sports BusinessSubcribed by Ben Sturner
Haiti In Rubble: Marketers, Aid Groups Rush To Help By Karl Greenbery Coca-Cola has pledged $1 million through the Coca-Cola Foundation to the American Red Cross for disaster-relief efforts in Haiti. The company says it is also providing bottled water and other products through its bottler in the adjacent Dominican Republic. The General Motors Foundation Read more →
adidas + UCF + Marcus Jordan – adidas = ???
Written by on January 12 2010 last updated on October 28 2011 in Sports SponsorshipSubcribed by Gail Sideman
It came as no surprise to learn that adidas and the University of Central Florida ended their eight-year $3 million marketing relationship five years early, last month. In what seemed to be a case of miscommunication and disagreement over whether UCF basketball player Marcus Jordan could wear his father Michael’s signature Nike shoes during Knights’ Read more →
Sports Business Weekly Buzz
Written by on January 8 2010 last updated on October 28 2011 in Sports BusinessSubcribed by Ben Sturner
ESPN 3D to show soccer, football, more Sports broadcasting will enter a new dimension in 2010…the third dimension, as ESPN will unveil the industry’s first 3-D network. ESPN 3D will showcase a minimum of 85 live sporting events during its first year beginning June 11 with the first 2010 FIFA World Cup match, featuring South Read more →
Will Social Media Become Ambush Marketing’s Favorite New Ammo?
Written by on December 29 2009 last updated on November 3 2011 in Social Media in SportsSubcribed by Kris Mathis
As we turn the page and look ahead to 2010, let us address a topic most marketers have a strong opinion on: ambush. Whether you believe ambush marketing of official events is creative and cost-efficient or an unethical and illegal mortal marketing sin, the fact is 2010 will see more of it than many marketers Read more →
Sports Business Weekly Buzz
Written by on December 25 2009 last updated on October 28 2011 in Sports BusinessSubcribed by Ben Sturner
TV Revs: ’09 Down 22%, Rise Predicted in ’10 By Wayne Friedman BIA/Kelsey, a financial advisor to local media companies, estimates that TV stations’ ad revenues will rise 3% in 2010 — or $500 million — to $16.1 billion. The media group now says 2009 will end at $15.6 billion, down 22.4% from last year’s Read more →
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