As we know, the Super Bowl is one of the greatest spectacles in the sports world and fans from all over make a pilgrimage to experience it. The NFL has done a fantastic job of making it possible for the average fan to experience the Super Bowl, even if they don’t have a ticket to…
Tag Archives | Sports Sponsorships
The Powerful Reach of Sports Marketing
Today’s media environment is highly fragmented. For brands, the challenge of reaching consumers is becoming increasingly difficult. Even if a brand can reach its consumers, making them sit still and pay attention to the message is key. This is where sports is so powerful. Sports generates so much free publicity. Due to its live and…
From Social Media to Traditional Marketing, Coke Maintains its Fizz
Sports marketing strategies are becoming increasingly sophisticated. The days of corporations walking away satisfied after paying millions of dollars to display their logo on a team jersey are long gone. Savvy marketers know that you to have go where the eyeballs are. Whether it be social media, digital marketing or the more traditional channels, you…
Cause Marketing in Sports
The latest cause marketing deal in sports was announced in Kansas City on Tuesday last week. Soccer club Sporting KC (formerly the Kansas City Wizards), which plays in Major League Soccer, did an historic and innovative deal with the Lance Armstrong Foundation. The club has handed over naming rights of its new $200 million stadium…
Sports Business Weekly Buzz
Time buy would move AVP to ESPN and ABC By Terry Lefton & John Ourand The AVP is close to finalizing a deal with ESPN, ending an association with NBC that dates to 1990. As part of the time-buy agreement, ABC would carry four events, while ESPN2 will carry the rest of the AVP’s schedule,…
Sports Business Weekly Buzz
Rebranding: ESPN360 Becomes ESPN3 In April By David Goetzl The online live sports hub, ESPN360.com, will be rebranded ESPN3.com in April. ESPN3 will be available in 50 million homes, free to subscribers of broadband providers that have agreed to pay ESPN a TV-style fee to offer it. ESPN has not used Web lexicon recently in…
Sports Business Weekly Buzz
EA Teams Up With Doritos For Bowl Promo By Aaron Baar Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with Doritos to give fans the chance to choose the cover athlete for the upcoming version of its popular gaming franchise,…
Social Media as Sponsorship Street Cred
Fact: blue chip brands receive thousands of sponsorship proposals every year. Estimate: there are some 300,000 properties seeking sponsorship (depending on the way you define it). How do you break through the relentless clutter to get the ear and sincere consideration of a sponsorship decision maker? A well researched and tailored proposal may increase your…
Freestyle Soccer: Leveraging a New Platform
(This is a guest article by Ryan Knapp) On Tuesday January 26th, Dan Magness set the world record for juggling a soccer ball for just about 36 miles, visiting five different English Premier League club stadia in the process. Yes, 36 miles, that is not a typo. This is not Magness’s first time in the spotlight for…
Sports Business Weekly Buzz
Jobs Unveils ‘iPad,’ Fate of Universe Still In Doubt By Gavin O’Malley As scheduled, Apple debuted its highly anticipated tablet device on Wednesday — for many, representing the dawn of a new age in media consumption. Christened the “iPad,” the device is expected to be available in March for a (surprisingly low) minimum price of…
Sports Business Weekly Buzz
Leverage, Top Rank partner for boxing upfront presentation By Jon Show The Leverage Agency and Top Rank will partner this Saturday on what they are calling the first advertising and sponsorship upfront in the history of boxing. Other boxing promoters and networks like ESPN aggregate the rights to multiple fights as part of advertising and…
Sports Business Weekly Buzz
Haiti In Rubble: Marketers, Aid Groups Rush To Help By Karl Greenbery Coca-Cola has pledged $1 million through the Coca-Cola Foundation to the American Red Cross for disaster-relief efforts in Haiti. The company says it is also providing bottled water and other products through its bottler in the adjacent Dominican Republic. The General Motors Foundation…