Each year, Tiger Woods hosts his annual golf tournament, which supports the Tiger Woods Foundation. Â Northwestern Mutual helped to sponsor the World Challenge tournament last year. Â This year, however, the financial security company has decided to take charge and become title sponsor. Why the Tiger Woods Foundation saving money is a good thing By having…
Tag Archives | sports sponsorship
The Top News in #Sportsbiz – 08.12.13 – 08.19.13
The top news in #sportsbiz this week includes a major move for Arizona State University, as they begin to offer a sports business degree program. Â Sports networking site inRecruit.com is growing as evidenced by Brown University joining the site. Â Other top news includes Fox Sports 1 hitting its projected 90 million homes, Wells Fargo sponsors…
The Top News in #Sportsbiz – 08.05.13 – 08.12.13
Take a look at this week’s top news in the sports biz. Â The top stories include the Mark Emmert and the NCAA dropping out of the jersey business, The Whistle as a startup company, ServiceMasters becoming title sponsors, FIA Formula E, and Orlando City Soccer club pushing for a new stadium. Sports Business NCAA to…
Tire Pros Sponsorship With Los Angeles Galaxy A Good Fit
In a go at their first major league sports sponsorship, Tire Pros have signed on to be the official tire retailer of the Los Angeles Galaxy’s 2013 season. Â The Galaxy are the two-time defending champions in the LA area, while Tire Pros continue to have a strong presence in the LA area market. Tire Pros…
The Top News In #SportsBiz – 7.29.13 – 8.5.13
Social Media In Sports JP Arencibia is done with Social Media Social media can be a great place for fans to interact with their favorite sports stars and vice versa. Â On the other hand, it can prove to be too much for some. Â Everyone has seen stars come and go on Twitter and fans can…
5 Must Ways to Sell in Sports Sponsorship
Congratulations, you are in Sports Sponsorship! What does that really mean?? Â Uh oh! Â You are in that dreaded S word career now…SALES! It’s actually a great and proud (if you do it the right way) career to be in, and since I am a “Sales Guys with a Hot Dog Marketing Problem” and have been…
The Top News In #Sportsbiz – 05.27.13 – 06.03.13
Sports Business Members of U.S. Congress Urge Washington Redskins to Change Team Name Congress sent out letters to NFL commissioner Roger Goodell, Redskins owner Dan Snyder and the rest of the 31 teams in the league. The letter says that Native Americans take offense to the nickname, as they consider it a racial and derogatory slur. Two…
The Top News In #Sportsbiz – 05.20.13 – 05.27.13
Sports Business ESPN Makes Harsh Sports Business Layoffs ESPN is set to make hundreds of layoffs. ‘The Worldwide Leader in Sports’ who is owned by Disney will reduce staff as well as avoid hiring for current unfilled positions. The company would not say how many jobs are being eliminated. ESPN has about 7,000 employees worldwide….
Anheuser-Busch a Sports Sponsorship Heavyweight
St. Louis based Anheuser-Busch, the leading beer brewer in the United States – holding a 47.6 percent share of U.S. beer sales to retailers – was recently named “Sports Sponsor of the Year” at the 2013 Sports Business Awards. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers and is also…
The Top News In #Sportsbiz – 05.13.13 – 05.20.13
Sports Business Mayweather Tops Sports Illustrated’s List of 50 Richest Athletes in 2013 For the second consecutive year, welterweight boxer Floyd Mayweather topped Sports Illustrated’s annual list of the 50 richest athletes in professional sports. Last year, Mayweather took over the top spot from Tiger Woods, who had held the spot every year since Sports…
The Top News In #Sportsbiz – 04.28.13 – 05.06.13
Sports Business Why LeBron James Could Be The Most Underpaid Athlete in Sports Despite being one of the top 1% income earners in the world, one could make a case that LeBron James could actually be the most underpaid athlete in professional sports. James earns $16 million per season, the 13th biggest salary in the NBA. Which…
Turkish Airlines Teams with FC Barcelona
Turkish Airlines has teamed with FC Barcelona in the launch of a brand new global campaign. The Wings of FC Barcelona campaign aims to unite FC Barcelona fans from all over the world and invite them to take their seat in a giant digital stadium known as Camp Nou. Turkish Airlines – which has been…