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Tag Archives | sports sponsorship

Samsung Enhances The NBA With New Partnership

In a recent deal with the NBA, Samsung has officially become the league’s tablet, handset, and television provider. The new multiyear deal is reported worth $100 million and will provide the NBA with an enhanced product on and off the court. Samsung’s other recent endorsements, including partnerships with Lebron James and Jay-Z, will likely work…

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Emirates Spans The Globe With Tons Of Sports Sponsorships

It seems almost crazy that an airline company such as Emirates has a fleet of just over 200 aircraft.  This notion is in relation to the amount of sponsorships they hold in the sporting world and how they go about promoting them.  Name a sport and Emirates probably has a sponsorship hand in it. With…

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The Top News In #Sportsbiz – 10.14.13 – 10.21.13

Top news in the #SportsBiz this week features Formula E and their plan to market to youths.  Other news includes Taco Bell and the NBA going social, Mexico’s soccer conundrum, a street soccer TV series from Xbox, and the NHL’s strong ticket sales.  For all your #SportsBiz news, read on! Sports Marketing Formula E markets…

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The Top News In #Sportsbiz – 09.30.13 – 10.07.13

Top news in the #SportsBiz this week includes SXSW adding a SXsports component to its festival.  Other news includes rising ticket prices in Pittsburgh, multiple brands leveraging digital content in their business strategies, and the NCAA finding itself in a bit of a pinch.  Read on for more! Sports Media SXSW Adds SXsports The South…

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Barclays Center And Nets Strategically Partner With CBS Radio

Not only will the new partnership between Barclays Center, the Brooklyn Nets and CBS Radio expand its coverage of existing Nets games, but the deal looks to bring a vintage feel to New York.  With CBS Radio broadcasting in many top markets, event promotions will be effective. Barclays Center, Nets, and CBS Radio to bring…

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The Top News In #Sportsbiz – 09.16.13 – 09.23.13

This week’s top news in the #SportsBiz includes Orlando City Soccer eyeing a spot in Major League Soccer.  Other news includes Fox holding a Super Bowl ad contest, fantasy sports proving to be a viable business, Toyota and NASCAR holding a tweet race, and Manchester United cashing in on sponsorships.  Read on. Sports Jobs Orlando…

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Group M Steps Up Its Sports Game With Sponsorship Division

Group M has recently turned their business efforts toward sports. SponsorCom is the newest addition to the Group M family, acting as a full-service sports sponsorship and rights division for an already-strong company based out of Australia. The fact that Group M is the leading global media investment management operation should alone be enough to persuade…

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The Top News In #Sportsbiz – 09.09.13 – 09.16.13

Top news in the #SportsBiz this week showcases tennis utilizing IBM analytics to better players and business.  Other news includes the legend of Boomstache, the NHL setting their sights high, MAG taking their marketing efforts on the road, and BNY Mellon partnering with Levis’ Stadium.  Read on for more. Sports Technology IBM uses analytics to…

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Tokyo Plans To Retrofit Buildings For 2020 Olympics

The last time Tokyo hosted the Olympics was in 1964.   With a promise of “careful hands”, Tokyo has once again won the right to host the Games.  The 2020 Olympics seem to be a long time away, but there is a lot of work to do. 2020 Olympics to Have “Retrofitted” Venues Year after…

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journalism jobs

3 Tips To Landing Sports Journalism Jobs

From sports business to sports media to sports technology and sports sponsorship, all of these fields fall under sports journalism jobs, which require a canvas in which to draft your words and voice an opinion when you’re a journalist. No matter what sector of the sports world you cover, you’ll need to become familiar with several…

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Citi Makes Moves To Win Over Boston

This January, Fenway Park will once again become ice laden for fans and sports teams alike.  “Frozen Fenway” is a two-week series of ice skating events that will include four college hockey games.  A difference for this year is visitors will see the addition of Citi as the event’s title sponsor. Frozen Fenway began back in…

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The Top News in #Sportsbiz – 08.26.13 – 09.02.13

Top news in the #sportsbiz this week includes Wayin helping the St. Louis Rams connect with fans.  Other news includes “The Meeting 9″ offering action sports networking, ESPN facing anti-bundling questions, the NFL pressuring ESPN to back out of the “Frontline” documentary and AT&T promoting and protecting its sponsorship deals.  Read on to get your…

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