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Tag Archives | sports sponsorship

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The Top News In #Sportsbiz – 03.18.13 – 03.25.13

Sports Business Fox Sports Buys Rights to New ‘Big East’ It was announced earlier this month that the Big East division would become a newly named division and have teams break away from it. For the time-being the media is calling it the old Big East. The new Big East division will feature  the ‘Catholic Read more →

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Nascar Rivalry = Benefit or Loss?

This past Sunday we received another reminder of the potential for excitement in Nascar racing. Occasionally drivers let their emotions get in the way of their best judgment, and the results are typically anything but ideal for those involved. But for the rest of us, this banging on the track and the squabbles off the Read more →

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sports sponsorship

Sponsorship Marketing Budgets Increasing In Canada

The Canadian Sponsorship Landscape Study  (CSLS) is an annual study that provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry which includes sports. The study includes information on industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook. The study looks to both academic and Read more →

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The Top News In #Sportsbiz – 03.11.13 – 03.18.13

Sports Business March Madness Becoming One of the Most Valuable Sports for Advertisers Most fans think of sports advertising, they think of the Super Bowl. But now, college basketball is proving to be one of the most valuable sports for advertisers. In the last 10 years, the NCAA Division I Men’s Basketball Tournament, more commonly known Read more →

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sports sponsorship

Sports Sponsorship: Vodka and Golf

What do vodka and golf have in common? Until today, nothing to my knowledge. However, that changed when Belvedere Vodka signed a sports sponsorship deal to become the official vodka of the PGA of America and the PGA Championship, the golf season’s final Major. “The PGA of America is delighted that Belvedere Vodka will serve Read more →

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The Top News In #Sportsbiz – 02.18.13 – 02.25.13

  Sports Business Floyd Mayweather Jr. is ‘Money’ Floyd Mayweather Jr., arguably the best pound for pound fighter in the world of professional boxing, is all about the money. He cares so much about the green that nis nickanme is ‘Money.’ The WBC welterweight champion was listed as the highest-paid athlete in 2012 according to Read more →

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Sports Sponsorship

Sports Sponsorship: NASCAR Drivers Need Sponsors

Dale Earnhardt Jr. is just one big name in NASCAR who is looking for sports sponsorship deals. The son of legendary Dale Sr. is in need of a primary sponsor for about one-third of his 36 Sprint Cup races this season. The perfect sponsorship deal has yet to arise for Earnhardt and team owner Rick Read more →

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Oscar Pistorious In Danger of Losing $4.7 Million in Sponsorships

Oscar Pistorious, a 2012 Olympian known as “Blade Runner” for his prosthetic limbs, is in danger of losing the sponsors that helped propel him to being the highest-paid Paralympic athlete in the world. Pistorious was charged with the murder of his girlfriend, who was shot in his home on Thursday after Pistorious mistook her as Read more →

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Sports Sponsorship

Kyle Busch Lands New Sports Sponsorship Deal

Kyle Busch Motorsports announced Wednesday that it has secured a new sports sponsorship deal with Toyota Care for the NASCAR Camping World Truck Series this season. The sports sponsorship deal is for ten races. After a disastrous 2011 season, Busch turned things around and won the 2012 Budweiser Shootout, the Capital City 400, the 2012 Read more →

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The Top News In #Sportsbiz – 01.28.13 – 02.04.13

The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business New Era’s Sales Surge In First Year of NFL Contract For 88 years, America’s own cap company, New Era, has been providing headwear to sports fans across the globe. With its history firmly rooted in Major Read more →

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Ravens Flacco Signs Sports Sponsorship Deal With Gummy Bear Company, Haribo Gold Bears

If you’ve seen the movie Jerry Maguire with Tom Cruise, you know the four jewels of the celebrity endorsement dollar: shoe, car, clothing-line, and soft drink. But Baltimore Ravens quarterback Joe Flacco is quickly stretching that notion, as he recently signed a sports sponsorship deal with a gummy bear company, according to ESPN’s Darren Rovell. Read more →

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The Top News In #Sportsbiz – 01.21.13 – 01.28.13

The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business Victor Cruz’s Agent Speaks About His Life As A Football Agent “Founded by a team of professionals with over 40 years of combined experience in corporate finance, marketing, law, and sports, DSI understands the new opportunities Read more →

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