Tag Archives | Sports PR

Sportsbiz Weekly Buzz – 12.2.14

By on February 14, 2012 in Sportsbiz Weekly Buzz

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  Sports Business ACC Expansion Will Pay Off In New TV Deal “ACC expansion will mean at least $1 million to $2 million a year in additional revenue for each of the conference’s existing schools, according toRead more →

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Sportsbiz Weekly Buzz – 12.1.9

By on January 9, 2012 in Sportsbiz Weekly Buzz

The Sportsbiz Weekly buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  Sports Business Mets, in Hiring Financial Firm, Insist It’s Not About Bankruptcy “CRG Partners lists as its special talents financial advisory work, restructuring and reorganization, and turnaround management — polite descriptions of services needed by companiesRead more →

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A Sports Marketing Success Story

By on March 8, 2011 in Sports Marketing

Sports marketing has evolved over the last few decades. It used to consist simply of a television commercial, a signboard at a televised event, or maybe a player endorsement with a chosen player wearing a company logo on a shirt.  Today, sports marketing is far more innovative and sophisticated. Sponsors want returns for their investmentRead more →

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Newspaper Paywalls = Opportunity for Sports Franchises

By on March 5, 2011 in Sports Marketing

Photo by James Cridland While the year 2011 has already been designated as “The Year of the Tablet Computer” by many, it may ultimately be looked back upon as the “Year of the Newspaper Paywall.” The few newspapers that have already taken the bold step of putting their content behind paywalls, meaning it is only accessibleRead more →

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The Benefits of Media Training for Athletes

By on February 11, 2011 in Sports Marketing

Maintaining life as an athlete takes a massive amount of dedication and focus. Not only does the athlete need to demonstrate talent on the field, he needs to translate that talent into an effective media presence. After all, the athlete is himself a brand and he needs to ensure he doesn’t water down his brandRead more →

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Uncovering the Hidden Sports Job Market

By on January 31, 2011 in Sports Jobs

Sports PR jobs seem like they’re hidden, but they’re really not. You just have to know where to look. Most people can’t find Sports PR jobs because they have blinders on. They get so focused on working for their favorite team, they can’t see the big picture. That’s understandable because of all the excitement surroundingRead more →

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An Interview with San Francisco Giants’ Director of Social Media

By on December 28, 2010 in Social Media in Sports

The San Francisco Giants enjoyed a banner year in 2010: they won the World Series and embraced social media as a means of engaging diehard fans at AT&T Park and across the country. We sat down with Bryan Srabian, the Giants’ Director of Social Media, and asked him about the successes in 2010 and theRead more →

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LeBron James Is Coming To Town

By on December 2, 2010 in Sports Marketing

On July 8, 2010, LeBron James announced a decision – a decision to leave the Cleveland Cavaliers as a free agent and join the Miami Heat for the next six seasons. Lebron has never made it a secret that he wants to win and win badly. Aren’t we all granted the freedom of choice toRead more →

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Lombardi a Success for Broadway and Sports PR

By on November 29, 2010 in Sports Marketing

Mention the name Vince Lombardi and images of a hard-nosed, demanding and driven football coach with a distinct gap between his front teeth, come to mind. Add to that, the Green Bay Packers, which he made famous worldwide, multiple national football championships and the same name on a trophy that now bears the name, andRead more →

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Overtime Post – Pros and Cons of Athletes on Twitter

By on November 21, 2010 in Social Media in Sports

Through out this whole week, we’ve had ongoing discussions about the pros and cons of professional athletes using social media to build their brands and engage with fans. Twitter, specifically has been a hot topic due to Tiger Woods making a re-entrance to the space. Since this is the internet, it’s expected that the generalRead more →

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How Exclusivity Can Be Big for Athletes in Social Media (Part 1)

By on November 15, 2010 in Social Media in Sports

There’s no doubt that in the last year, social media has exploded in the sports industry, with superstars from different sports joining platforms like Twitter and Facebook to interact with their fans. However, there has almost been as much negative noise about athletes using social media as there has been positive. Although it may seemRead more →

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Overtime Post – Networking on the Road

By on November 14, 2010 in Sports Networking

It is the third week of the Overtime Post, and both Lewis and I are on the road this week. Ironically, he went from the east coast to the west, and I’m going from the west to the east. Twitter is great, but nothing beats real hi-fives, fist pumps, and sharing stories in person. If you’reRead more →

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