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Tag Archives | Sports PR

Sportsbiz Weekly Buzz – 12.2.14

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  Sports Business ACC Expansion Will Pay Off In New TV Deal “ACC expansion will mean at least $1 million to $2 million a year in additional revenue for each of the conference’s existing schools, according to…

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Sportsbiz Weekly Buzz – 12.1.9

The Sportsbiz Weekly buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  Sports Business Mets, in Hiring Financial Firm, Insist It’s Not About Bankruptcy “CRG Partners lists as its special talents financial advisory work, restructuring and reorganization, and turnaround management — polite descriptions of services needed by companies…

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A Sports Marketing Success Story

Sports marketing has evolved over the last few decades. It used to consist simply of a television commercial, a signboard at a televised event, or maybe a player endorsement with a chosen player wearing a company logo on a shirt.  Today, sports marketing is far more innovative and sophisticated. Sponsors want returns for their investment…

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Newspaper Paywalls = Opportunity for Sports Franchises

Photo by James Cridland While the year 2011 has already been designated as “The Year of the Tablet Computer” by many, it may ultimately be looked back upon as the “Year of the Newspaper Paywall.” The few newspapers that have already taken the bold step of putting their content behind paywalls, meaning it is only accessible…

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The Benefits of Media Training for Athletes

Maintaining life as an athlete takes a massive amount of dedication and focus. Not only does the athlete need to demonstrate talent on the field, he needs to translate that talent into an effective media presence. After all, the athlete is himself a brand and he needs to ensure he doesn’t water down his brand…

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Uncovering the Hidden Sports Job Market

Sports PR jobs seem like they’re hidden, but they’re really not. You just have to know where to look. Most people can’t find Sports PR jobs because they have blinders on. They get so focused on working for their favorite team, they can’t see the big picture. That’s understandable because of all the excitement surrounding…

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An Interview with San Francisco Giants’ Director of Social Media

The San Francisco Giants enjoyed a banner year in 2010: they won the World Series and embraced social media as a means of engaging diehard fans at AT&T Park and across the country. We sat down with Bryan Srabian, the Giants’ Director of Social Media, and asked him about the successes in 2010 and the…

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LeBron James Is Coming To Town

On July 8, 2010, LeBron James announced a decision – a decision to leave the Cleveland Cavaliers as a free agent and join the Miami Heat for the next six seasons. Lebron has never made it a secret that he wants to win and win badly. Aren’t we all granted the freedom of choice to…

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Lombardi a Success for Broadway and Sports PR

Mention the name Vince Lombardi and images of a hard-nosed, demanding and driven football coach with a distinct gap between his front teeth, come to mind. Add to that, the Green Bay Packers, which he made famous worldwide, multiple national football championships and the same name on a trophy that now bears the name, and…

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Overtime Post – Pros and Cons of Athletes on Twitter

Through out this whole week, we’ve had ongoing discussions about the pros and cons of professional athletes using social media to build their brands and engage with fans. Twitter, specifically has been a hot topic due to Tiger Woods making a re-entrance to the space. Since this is the internet, it’s expected that the general…

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How Exclusivity Can Be Big for Athletes in Social Media (Part 1)

There’s no doubt that in the last year, social media has exploded in the sports industry, with superstars from different sports joining platforms like Twitter and Facebook to interact with their fans. However, there has almost been as much negative noise about athletes using social media as there has been positive. Although it may seem…

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Overtime Post – Networking on the Road

It is the third week of the Overtime Post, and both Lewis and I are on the road this week. Ironically, he went from the east coast to the west, and I’m going from the west to the east. Twitter is great, but nothing beats real hi-fives, fist pumps, and sharing stories in person. If you’re…

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