BCS. Sometimes that’s all you have to say to launch a storm of criticism about today’s way to select the best team in college football. Just ask Bill Hancock, last week’s newly named executive director of the Bowl Championship Series. To be sure, Hancock is no Johnny-come-lately. He was the first director of the Final…
Tag Archives | Sports PR
No Rush To Invest In Questionable PR
Most everything that could be written and discussed about in recent news that Rush Limbaugh wanted to buy into a group seeking to purchase the St. Louis Rams, has been said and documented. What’s lingered in the back of the room is the reality of why the conservative talk show host was bumped from potential…
Serena Steals the Spotlight for All the Wrong Reasons
Will public relations help dig professional tennis star out of controversy? Two weeks later, and people are still talking about the Serena Slam on a U.S. Open linesperson. I spoke to a friend today who just got off the tennis court and described a controversial call. She said not to worry – that she didn’t…
Sports Images Take a Beating, Making Effective PR All the More Important
The sports industry has been fraught with public relations challenges the past 10 days. When I began to form this post in my head, the “only” examples were Michael Vick, Brett Favre, Plaxico Burress and Major League Baseball. Today I add to that the National Football League and ESPN. What could be more appropriate for…
5 Ways to Use Twitter: Promote Your Sports Company Or Personal Brand
Image by bluemedia1 This is a guest post by Ryan Stephens Sports companies and brands have traditionally been slow at adopting web 2.0 and social media strategies. This is unfortunate because fans are all over the web having conversations about your brands without you. Joining this space, and potentially becoming a prevalent figure in this…