As a Milwaukee Brewers fan, I will say the news about Ryan Braun being suspended for the season is very disappointing. Denial after denial, it appears he’s now admitting that he used performance-enhancing drugs.
For the many who admired Braun, there’s not only anger and disappointment but also the fact that he lied to the fans. Now as the new villain in baseball, the biggest question is can Braun’s reputation ever recover from this scandal? Can he ever restore his “brand” with the fans of the Brewers, baseball and public opinion?
There’s an immense amount of damage control that needs to be done by Braun. Here are some ways that Braun can take steps to restoring his reputation and image.
The Simple Steps to Ryan Braun Restoring His Image:
Admit Your Mistakes:
This is step one. If history tells us anything, speed to admit your mistakes will go a long way in restoring one’s reputation. If you look at players like Jason Giambi or Andy Pettitte, they have admitted mistakes in a timely manor and the public has appeared to forgive them.
Braun needs to do the same with an apology, a simple, straightforward answer that explains why he took PEDs.
Do the Talking for Yourself:
Braun should not rely on the Milwaukee Brewers, the Players Union, or any other outside agency to be his messenger. He will need to face the tough questions, apologize and own up to the situation. Being transparent will help jump start the process towards restoring his name in the court of public opinion.
Just because you’ve apologized doesn’t mean you’re in the clear. People will continue to have their opinion of Braun in the aftermath. He must take steps to show his remorse and change his mistakes of the past. Whether that’s through a series of public service announcements, making a public apology to Dino Laurenzi Jr., or donating a portion of his salary earned to a charity or program dedicated to keeping sports clean.
Whether Braun can overcome his reputation as a baseball “villain” depends on your point of view, the mounting evidence, and the steps he starts taking in repairing his reputation.
In a world of second chances, the biggest question is will Braun get his?