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Tag Archives | Social Networking

SportsCenter Gives Fans a Reason to Watch and Tweet

Want your tweet aired on SportsCenter? Need help with your March Madness bracket? SporstCenter is giving fans more than one reason to watch and tweet. I caught an episode of SportsCenter a few weeks back and noticed a brilliant trend – they were using hashtags to introduce rundowns of MLB position players killing it in…

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Top 10 Most Followed NBA Teams on Twitter

The 2012-13 NBA season is amongst us and fans, players, coaches and teams themselves are beginning to take to Twitter. The variation in followers across the league goes from teams having less than 100,000 to nearly three million. Let’s take a look at what some of the top accounts do and don’t do well to…

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6 Women Tennis Stars to Follow on Twitter

The best thing about social media platforms like Twitter is that followers can stay connected with the people, topics and events that matter most to them. There are a number of top female tennis players who regularly update their fans with their itinerary, matches, travels, thoughts, rants and more. Of course, these tweets also include…

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How to Find your Next Client Through Social Media

Okay, so maybe it’s not quite time to put away the cold calling lists forever, but we might be getting close. Let’s explore the alternative. Social media has a powerful way of putting a face to a name, a person behind a brand, and information from around the world at your fingertips.  With the click…

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How Exclusivity Can Be Big for Athletes in Social Media (Part 2)

A while back I talked about how using social networks focused on exclusivity like Path and Facebook Groups can give less social media savvy athletes an outlet in case they want to blow off some steam or share things with their intimate family and friends. This week, I want to talk about how exclusivity can…

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Overtime Post – Networking on the Road

It is the third week of the Overtime Post, and both Lewis and I are on the road this week. Ironically, he went from the east coast to the west, and I’m going from the west to the east. Twitter is great, but nothing beats real hi-fives, fist pumps, and sharing stories in person. If you’re…

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Sports 2.0 and the Age of Social Media

Whenever I get a chance to watch my Buckeyes crush opponents on television these days, I always catch myself checking my Twitter stream or Facebook feed in between plays and during commercial breaks. I may catch a commercial here or there, but for the most part, I am too busy socializing online about the game to pay attention.

Social media has become a regular part in my sports-watching experience. For kids growing up now, it’s a whole new ballgame than the one we grew up where we had to bear through every single advertisement impatiently wondering if there will be another first down. The geniuses at Espresso’s Infiltrators capture this essence perfectly in the deck below. They go through the age of sports that us ‘old folks’ went through and compare it with the new age of social media: sports 2.0.

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Where Are The Sports Social Networks?

Being that I’m a huge sports fan and an avid social media user, I always wonder why there are no good sports-themed social networks. Many have tried, but none have succeeded.

In my opinion, sports and social media are a perfect marriage. Sports fans love to talk about sports. We spend hours of every day watching, reading, and talking about the teams and players that matter to us. Sports fans also love to show and demonstrate our pride. We want to show the world our allegiances. And most importantly, there are plenty of instances where sports and social media have succeeded!

I spoke to my boss and great friend AJ Vaynerchuk about it. He brought up the valid question: “is there really a problem there that needs to be fixed?”

I’m not sure of the answer, but I’m going to talk it through right now:

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Sports Clubs, Do You Know Your Audience?

(This is a guest post by Daniel McLaren)

When talking to people about their social media plans, most will talk about Facebook and Twitter. Yes, these are the most popular platforms and we are all aware that Facebook has recently topped the 500 million mark.

But is this the right audience for your team?

Taking a step back from the technology and looking at who your target audience is and where they hanging out is the first step that any organization should take. You may be surprised with the results and it will certainly impact on your plans.

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Should teams look beyond Facebook & Twitter?

We’re now starting to see more and more teams getting involved with social media. This is great, but I think it’s time they start to look beyond only utilizing the major platforms (Twitter, YouTube, Facebook) and really start to embrace more emerging and niche platforms (Ustream, Tumblr, Flickr). Every platform offers something different and therefore…

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In the Trenches: Building Your Network

(This is a guest article by Cabe Flesher) As the old saying goes, “it’s not what you know, it’s who you know” and this can’t ring more true than in the wide world of sports, specifically sponsorships sales.  We are out there everyday trying to get in the door somehow and we have all heard…

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How To Use Social Media [VIDEO]

This is a video with my top ways to use social media.  To be honest with you, I don’t talk about how this relates to the sports industry at all.  However, all of these principles apply to your sports industry and social media marketing online.  They also apply to helping you build your personal brand…

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