About ashleyray

Ashley Ray is a social media consultant who loves writing about the intersection between sports, politics and social media. She has her bachelors degree in Cultural Anthropology and did much of her research studying the differences in sports across cultures. To Ashley, social media and sports just makes sense.

Author Archive | ashleyray

The MLB Fan Cave

By on April 29, 2013 in Social Media in Sports

A social media junkie’s dream, and a job every baseball fan wishes they had! In its third season of existence, the MLB Fan Cave has taken MLB’s social media presence to a whole other level. Over 25,000 baseball fans applied this year to become a Fan Cave Dweller and live for a season in theRead more →

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The Richmond Flying Squirrels Hit One Out of the Park on Social Media

By on April 23, 2013 in Social Media in Sports

Minor League teams should take a page from MLB’s playbook and harness the power of social media to engage their fans. Baseball is back and it’s no surprise MLB has been all over their social media channels by engaging fans with a fresh team of MLB Fan Cave members and a large social media presenceRead more →

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SportsCenter Gives Fans a Reason to Watch and Tweet

By on April 8, 2013 in Social Media in Sports, Sports Media

Want your tweet aired on SportsCenter? Need help with your March Madness bracket? SporstCenter is giving fans more than one reason to watch and tweet. I caught an episode of SportsCenter a few weeks back and noticed a brilliant trend – they were using hashtags to introduce rundowns of MLB position players killing it inRead more →

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NFL Cheerleaders To Follow On Twitter

By on January 30, 2013 in Social Media in Sports

Add a little cheer to your sports feed on Twitter with these twitter happy ladies of the NFL. Most sports fans on Twitter follow their favorite team, players, coach and maybe even the mascot. But what about the leading ladies who stand on the field every game and help us cheer on our favorite team?Read more →

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Social Media, The NHL Lockout and the New Jersey Devils

By on January 10, 2013 in Social Media in Sports

The NHL Lockout is finally over and we want to highlight a team who has kept their fans engaged this whole time. When 2013 hit, and half the hockey season had gone by with no games, no one was actually sure if there would be an NHL hockey game played in 2013. NHL teams haveRead more →

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Top Teams Keeping Fan Interest During the NHL Lockout on Social Media

By on October 23, 2012 in Social Media in Sports

Lockouts seem par for the course nowadays in the world of sports, and the NHL is no exception. While angry hockey fans await a collective bargaining agreement to come between the NHL and the Players Association, the teams themselves struggle to keep fans engaged on social media. Why? Because the number one rule in social media engagement is toRead more →

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Three Social Media Take Aways from the NFL Referee Lockout

By on October 14, 2012 in Social Media in Sports

Social media feeds everywhere were set ablaze during prime time football games on television during the NFL Referee Lockout. Whether you were on Facebook, Twitter, Tumbler, Google+ etc, you were sure to see more than one of your friends (aka angry football fan) post about the terrible calls during the games. To give you an example, during oneRead more →

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The NFL Referee Lockout: Why do We Really Care?

By on October 7, 2012 in Sports Marketing

What the NFL Referee Lockout Means from a Socio-Cultural Perspective Football fan or not, the NFL referee lockout was something worth paying attention to because it reminded us all of just how sacred the game is to football fans. Football is so ingrained in our lives we don’t see that embedded within the game andRead more →

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