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Tag Archives | Personal Branding

Sportsbiz Weekly Buzz – 12.1.24

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards   Sports Business IMG Worldwide Squashes Rumors of Being Up For Sale “I immediately contacted Jim Gallagher, Senior Vice President of Corporate Communications at IMG Worldwide.  Gallagher quickly put the rumor to bed.  ”There aren’t ANY conversations going on…

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Social Media Changes Sports Photography

The world is changing rapidly and from now onwards the speed of that change is only going to further increase. We’re daily bombarded with thousands of images. Every photo can be worth a thousand words. But which images are the ones that stick and make a difference? Which (and whose) story is being told (and…

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Sportsbiz Weekly Buzz – 11.12.27

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards   Sports Business $20 Million Can Buy Quality Time with Mr. Met “Of course, the owners of the Mets, who have spent the last four months trying to line up 10 or so minority partners, have some…

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Jay-Z’s Guide to Personal Branding (For the Sports Executive)

I cover personal branding in more detail in my book, How to Land Your First Job in Sports: 7 Simple Steps (September 2011), but it’s an important subject to tackle for both aspiring sports execs and those that want to take their career to the next level. Look what Jay-Z, the Grammy Award-winning business mogul,…

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How to Position Yourself as an Expert

  If you’re trying to break into sports, one of the most important things you can do is position yourself as an expert. You do this by narrowing your focus to the one thing you’re most passionate about and tie it to your God-given talent. Employers love experts. They will hire the expert over the…

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A New Era at the NBA

Watching live NBA games this week there is one game that really stood out and drew media and online attention for all the wrong reasons:  The Cleveland Cavaliers V Miami Heat game on March 29. Superstarter Lebron James didn’t feature in the pre-game announcements -apparently he was in the restroom – instead ‘appearing’ on the…

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Social Media and Sports Contracts

Guest Post by Elliot Solop Over a week ago, ESPN had a great story on the impact of social media, specifically Twitter, on action sports athletes and their respective endorsement contracts. Action sports, in general, is still very much a growing breed of sports. Unlike the major sports, it receives a lot less of streamlined…

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How to Market Yourself for a Job in Sports: 3 Keys to a Killer Pitch

  There are many types of pitches. Some pitches are for raising money for a new company. Other pitches are designed to pique the interest of a book publisher or a movie producer. The pitch I’m going to help you with is designed to get you in front of the person who has the power…

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Newspaper Paywalls = Opportunity for Sports Franchises

Photo by James Cridland While the year 2011 has already been designated as “The Year of the Tablet Computer” by many, it may ultimately be looked back upon as the “Year of the Newspaper Paywall.” The few newspapers that have already taken the bold step of putting their content behind paywalls, meaning it is only accessible…

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The Benefits of Media Training for Athletes

Maintaining life as an athlete takes a massive amount of dedication and focus. Not only does the athlete need to demonstrate talent on the field, he needs to translate that talent into an effective media presence. After all, the athlete is himself a brand and he needs to ensure he doesn’t water down his brand…

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Interview with Evander Holyfield on Personal Branding and the ‘Bite-Fight’

I was able to spend three days with Evander Holyfield earlier this year in Tampa during the Super Bowl. I was amazed at all of the stories he had to tell, and all of the many variables in his personal brand. Later, we sat down so I could get the full details on how he…

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Text Messages Aren’t Good for PR

Nothing is sure in this world except death, taxes and text messages that will come back to bite you in places that will hurt.

Right now, future NFL Hall of Fame quarterback, Brett Favre, is smarting from even the suggestion that he texted a former game-day reporter for the New York Jets (there is no verification of these stories and the investigation by the NFL is in its infancy). This news evolves as golfer Tiger Woods continues to reel from released text messages, voice mails and his eventual admission to infidelity that cost him millions of dollars in endorsements and his marriage during the past year.

My guess is that phone companies are vetting each future endorsement prospect like never before.

There is a lesson here for everyone, however: everything we record in type or voice and transmit via Internet, phone or cable, is forever traceable and transferrable. The messages are also resilient to destruction. They are the movie ticket stubs that we keep for years as mementos or prom dress that hangs in a closet decades after your big night. The big difference is that texts, emails and voice messages tell stories. There’s little to guess about what’s being communicated because it’s out there for people to read and hear if that once-special someone chooses to share what you may have assumed to be forever private.

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