The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business $20 Million Can Buy Quality Time with Mr. Met “Of course, the owners of the Mets, who have spent the last four months trying to line up 10 or so minority partners, have some Read more →
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Tag Archives | Personal Branding
Sportsbiz Weekly Buzz – 11.12.27
Written by on December 26 2011 last updated on December 27 2011 in Sportsbiz Weekly BuzzAdministrated by Lewis Howes
Jay-Z’s Guide to Personal Branding (For the Sports Executive)
Written by on June 28 2011 last updated on October 31 2011 in Sports MarketingContributed by Chris McKinney
I cover personal branding in more detail in my book, How to Land Your First Job in Sports: 7 Simple Steps (September 2011), but it’s an important subject to tackle for both aspiring sports execs and those that want to take their career to the next level. Look what Jay-Z, the Grammy Award-winning business mogul, Read more →
How to Position Yourself as an Expert
Written by on May 2 2011 last updated on November 2 2011 in Sports JobsContributed by Chris McKinney
If you’re trying to break into sports, one of the most important things you can do is position yourself as an expert. You do this by narrowing your focus to the one thing you’re most passionate about and tie it to your God-given talent. Employers love experts. They will hire the expert over the Read more →
A New Era at the NBA
Written by on April 3 2011 last updated on October 30 2011 in Sports JobsContributed by Claire Kelly
Watching live NBA games this week there is one game that really stood out and drew media and online attention for all the wrong reasons: The Cleveland Cavaliers V Miami Heat game on March 29. Superstarter Lebron James didn’t feature in the pre-game announcements -apparently he was in the restroom – instead ‘appearing’ on the Read more →
Social Media and Sports Contracts
Written by on March 17 2011 last updated on November 3 2011 in Social Media in SportsAdministrated by Lewis Howes
Guest Post by Elliot Solop Over a week ago, ESPN had a great story on the impact of social media, specifically Twitter, on action sports athletes and their respective endorsement contracts. Action sports, in general, is still very much a growing breed of sports. Unlike the major sports, it receives a lot less of streamlined Read more →
How to Market Yourself for a Job in Sports: 3 Keys to a Killer Pitch
Written by on March 7 2011 last updated on November 11 2012 in Sports NetworkingContributed by Chris McKinney
There are many types of pitches. Some pitches are for raising money for a new company. Other pitches are designed to pique the interest of a book publisher or a movie producer. The pitch I’m going to help you with is designed to get you in front of the person who has the power Read more →
Newspaper Paywalls = Opportunity for Sports Franchises
Written by on March 5 2011 last updated on October 30 2011 in Sports MarketingSubcribed by Ron Matejko
Photo by James Cridland While the year 2011 has already been designated as “The Year of the Tablet Computer” by many, it may ultimately be looked back upon as the “Year of the Newspaper Paywall.” The few newspapers that have already taken the bold step of putting their content behind paywalls, meaning it is only accessible Read more →
The Benefits of Media Training for Athletes
Written by on February 11 2011 last updated on November 11 2012 in Sports MarketingContributed by Michelle Hill
Maintaining life as an athlete takes a massive amount of dedication and focus. Not only does the athlete need to demonstrate talent on the field, he needs to translate that talent into an effective media presence. After all, the athlete is himself a brand and he needs to ensure he doesn’t water down his brand Read more →
Interview with Evander Holyfield on Personal Branding and the ‘Bite-Fight’
Written by on December 6 2010 last updated on October 30 2011 in Sports MarketingAdministrated by Lewis Howes
I was able to spend three days with Evander Holyfield earlier this year in Tampa during the Super Bowl. I was amazed at all of the stories he had to tell, and all of the many variables in his personal brand. Later, we sat down so I could get the full details on how he Read more →
Text Messages Aren’t Good for PR
Written by on October 15 2010 last updated on October 30 2011 in Sports MarketingSubcribed by Gail Sideman
Nothing is sure in this world except death, taxes and text messages that will come back to bite you in places that will hurt.
Right now, future NFL Hall of Fame quarterback, Brett Favre, is smarting from even the suggestion that he texted a former game-day reporter for the New York Jets (there is no verification of these stories and the investigation by the NFL is in its infancy). This news evolves as golfer Tiger Woods continues to reel from released text messages, voice mails and his eventual admission to infidelity that cost him millions of dollars in endorsements and his marriage during the past year.
My guess is that phone companies are vetting each future endorsement prospect like never before.
There is a lesson here for everyone, however: everything we record in type or voice and transmit via Internet, phone or cable, is forever traceable and transferrable. The messages are also resilient to destruction. They are the movie ticket stubs that we keep for years as mementos or prom dress that hangs in a closet decades after your big night. The big difference is that texts, emails and voice messages tell stories. There’s little to guess about what’s being communicated because it’s out there for people to read and hear if that once-special someone chooses to share what you may have assumed to be forever private.
Will Michael Vick’s Road to Redemption Ever End?
Written by on September 29 2010 last updated on October 30 2011 in Sports BusinessContributed by Sam Taggart
54 for 89 (60% completions). 6 passing touchdowns. 1 rushing touchdown. 0 interceptions. And a QB rating of 110.2. Those are Michael Vick’s numbers three weeks into the 2010 NFL season. Vick started the season as backup to Kevin Kolb. But after a Week 1 Kolb concussion and a dominant Week 2 performance by Vick in his place, head coach Andy Reid made the decision to give Vick the chance he’d been waiting several years for, to be a starting quarterback in the National Football League once again.
But this post is not about Michael Vick the football player, it is about Michael Vick the person.
What We Can Learn About Branding from Stephen Strasburg’s Injury
Written by on September 1 2010 last updated on October 30 2011 in Sports MarketingContributed by Sam Taggart
Did we just witness the entirety of Stephen Strasburg’s professional baseball career in the span of mere months? I doubt it, given that the success rate of Tommy John’s surgery is over 90%, but it is a possibility.
Strasburg is one of the most hyped players in professional sports in recent memory and he was living up to the buzz in his first season. Not only was he delivering on the mound, with 98-100 MPH fastballs and dirty curveballs, but he was generating more television viewers, ballpark visitors, and straight cash for the game of baseball, a sport which is still struggling somewhat from the Steroids Era.
Many have called Strasburg’s injury a “sad day for baseball.” And it is. But let’s forget about the game for a moment and think about the individual. What a potentially awful day for Stephen Strasburg.
Considering that significant injuries happen all the time in sports (St. Louis Rams’ wide receiver Donny Avery tore his ACL last week, for example, and is out for the season), and that we live in a time where personal branding has become so important, is it foolish for any professional athlete, Stephen Strasburg or not, to not be focusing on building their brand off the field? [More...]
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