When we think of social media in basketball, a lot of names come to mind. Shaq was the pioneer. Steve Nash engages with fans with the same smoothness he does orchestrating the basketball court. Dwayne Wade and Chris Bosh make announcements on Facebook. LeBron makes notes of his haters. The list goes on, but Kobe Bryant isn’t on that list. No, Kobe Bryant doesn’t understand Twitter or the importance of building his online brand at all.
Mind you, he does have a website with attached Twitter and Facebook accounts but they are merely a microphone to announce his latest shoes, and I’m pretty sure none of it is run by him personally. In the age of social media where authentic content is key, Kobe just doesn’t quite get it.
Or that’s what he’d like all of us to think. You see, Kobe actually knows a lot more about social media than we all think. Even as he pretends not to know how to use Twitter or Facebook, he understands, maybe better than anyone, the power of building an online community.
About Sam Chan
Sam is the community manager of Sports Networker and the Sports Executive Association. He is passionate in all things sports, mobile, and social media. His dream is for the Vancouver Canucks to win a Stanley Cup in his lifetime, although so far, its looking kind of bleak. In the past, he worked with BlackBerry and helped relaunch their Business-to-Business network. With his experience there, he can probably help you change your ringtone, maybe. When he finds time (never), he also writes infrequently at his personal blog. If you would like to talk sports, write a guest post for us, or argue about why iPhone > BlackBerry, you can find him on Twitter, Facebook or email.
Web | More Posts (18){ 10 comments }
(This is a guest article by Stephen Lombardo)
FOLLOW US