(This is a guest article by Stephen Lombardo) For what seems like an eternity, the NBA has lost some of its appeal to its fans when it comes to All-Star weekend. The game is the most entertaining part. However, they don’t actually play basketball until the final five minutes of the game. All-Star Saturday feels…
Last updated by Lewis Howes at .
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How to Fix the NBA’s All-Star Dilemma
Written by Lewis Howes in Sports Business
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