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Interview with Patrick Bellanca – Lead Producer and Designer of EA Sports Madden NFL

Today was a real treat for me as I was able to interview Patrick Bellanca, one of the lead producers and designers of EA Sports Madden NFL. I’ve been a fan of the Madden series since I was a little kid, and it was a thrill to get an inside perspective on how the game…

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Amateur Athletes, Social Media & The Olympics – Interview with Russell Reimer

Russell is the president of Manifesto Sport Management and a consultant specializing in sport and cause marketing, sport tourism development and Olympic and action sports athlete management. Russell reached out to me recently to get my thoughts on a campaign that his company recently launched along with 2010 Vancouver Winter Olympics gold medalist – Jon…

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Interview with Chris Previte, VP of Corporate Partnerships for the Columbus Crew

25 Years of Sports Marketing Experience.  Enough Said. Sports Marketing, Sponsorships, Ticket Sales, Partnerships.  Major League Baseball, Major League Soccer, you name it Chris Previte has been doing it since I was in pre-school. I had the chance to sit down with Chris last week and discuss his role with one of the most successful…

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Interview with Texas Rangers Director of Interactive & Social Media, Kaylan Eastepp

Texas Rangers baseball is all Kaylan Eastepp has ever known. She started with the organization as an intern, and now she is tasked with all things social media for the club as the Director of Interactive & Social Media. Kaylan shares how she handles the constant stream of social media, deals with Japanese sensation Yu…

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Sports Fan Engagement From Vancouver to Melbourne [VIDEO]

Meet Ryan McKee.  He is the Fan Development Manager for Essendon Football Club in the Australian Football League. I first met Ryan just over a year ago when we presented together at an event hosted by the Canadian Sport Center Pacific on the impact of social media in sports. Back then, he was the Marketing Manager…

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Xfinity Ultimate Sports Social Media Job Winner – Austin Schindel [VIDEO]

There were hundreds of hopefuls that wanted to win the Xfinity Ultimate Sports Social Media job, but in the end, there could only be one winner.  Meet Austin Schindel, the new “Xfinity Sports Guy“. Austin, who hails from Washington D.C., is the founder and editor-in-chief of his own sports blog and has worked in the…

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LA Kings Digital Media Staff Defend Infamous Tweet [VIDEO]

The first round of the 2012 Stanley Cup playoffs delivered some unexpected results that saw many of the top seeded teams, including the President’s Trophy winning Vancouver Canucks, suffer a first round loss to the 8th seeded LA Kings. In a hockey crazy market like Vancouver, you expect the fan base to be passionate and…

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Interview with Seattle Mariners Director of Marketing – Gregg Greene

Guest post submitted by Matt Crevin. Gregg Greene is the Director of Marketing for the Seattle Mariners.  In this interview he talks in detail about: What happens in his department His keys to success Tips on how to break in to the sports industry. Gregg Greene Mariners from Matt Crevin on Vimeo. About The Author Matt…

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How To Get A Job In Sports with Chris Iles, Manager Corporate Communications – Minnesota Twins

How to Get a Job in Sports with Chris Iles, Corporate Communication Mg. of the Minnesota Twins Meet Chris Iles, the Corporate Communications Manager for the Minnesota Twins. He’s a hometown guy, raised and educated in the Twin Cities area. He’s also the originator of the Twins’ Tweet Board, a growing sensation. I had the…

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How To Get A Job In Sports with SF Giants Bryan Srabian (Part 4)

Part 4 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian So, we’ve talked with Bryan about his role with the Giants and how they approach their social media strategy. Then we heard about some of the SF Giants most creative social media campaigns and how they have managed to…

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Monetizing Social Media In Sports with SF Giants Bryan Srabian (Part 3)

Part 3 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Ok….so we’ve discussed how social media can help sports teams engage with their fans. But, is it possible (or appropriate) to look at social media as a way to increase revenues? Social media sponsorship and monetization are hot topics…

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Social Media Campaigns with SF Giants Bryan Srabian (Part 2)

Part 2 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Despite their recent success on the baseball field, the San Francisco Giants are constantly brainstorming new, creative ways to engage and entertain their fans. So, when the opportunity was presented to produce a “viral video” with YouTube star Keenan…

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