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“A Crucial Catch” Has A Double Meaning For The NFL

NFL players are heralded as soldiers marching onto the battlefield every Sunday of the season, but this month the League honors the heroes who fight and survive breast cancer. All across the league, players, officials, fields and fans are donning pink in support of the many women who have been and continue to fight and…

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Social Media May Force The Hand Of The Redskins

The battle on the issue with the Washington Redskins name being offensive is heating up. Many groups and individuals have come forth to express their disdain for the name and its prejudice background. Dan Snyder has already stated that he will “never” change the name of his football team, not leaving much wiggle room for…

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The Top News In #Sportsbiz – 09.23.13 – 09.30.13

This week’s top news in the #SportsBiz includes Texas Motor Speedway installing the world’s biggest video board, standing at 218 feet wide by 94½ feet tall.  Other news includes SeatAdvisor launching TicketResell, NASCAR’s awesome fan and media engagement center, a possible rebrand from the Washington Redskins, and Syracuse offering a free sports marketing class.  Read on…

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The NFL Officially Becomes One Of Twitter’s Media Partners

In a recent flurry of media deals, Twitter may have gained one of its most lucrative partners yet.  The NFL has now become one of Twitter’s newest media partners in a deal that plans to bring football highlights to “Tweeters” everywhere. The NFL has found another great way to reach its audience Twitter is full…

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‘The Sporting Nation’ Markets Sports To A Multi-Cultural United States

Leagues, websites, and major networks are trying to figure out ways to better market sports to the growing US Latino communities.  TheSportingNation.com may be on to something with their unique approach to reaching the market.  Part of their mission is to bring together both US and Latino markets and provide them with a unified sporting…

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Fox Sports Partners With Facebook To Drive Fan Engagement

Twitter has been a popular tool for sports networks such as ESPN, typically being used to drive fan engagement.  In a somewhat parallel move, Fox Sports has recently partnered with Facebook for similar reasons. Their aim: to bring real-time Facebook streams to the sidelines. Fox Sports and Facebook Debut Partnership With Facebook frequently seeing user…

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The Top News In #Sportsbiz – 09.09.13 – 09.16.13

Top news in the #SportsBiz this week showcases tennis utilizing IBM analytics to better players and business.  Other news includes the legend of Boomstache, the NHL setting their sights high, MAG taking their marketing efforts on the road, and BNY Mellon partnering with Levis’ Stadium.  Read on for more. Sports Technology IBM uses analytics to…

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The NFL Promotes American Football In China With “Home Field” Movement

In recent years, the NFL has been pushing to host games in Europe.  There have even been talks of relocating a team across the pond.  With the Jaguars committed to playing in Europe, the NFL’s sights are set to promote American football elsewhere.  It all started this past weekend with the NFL kickoff in China….

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The NFL Stats That No One Is Talking About

The 2013 NFL season is officially underway! Old and new faces have graced the field to represent all 32 teams for Week 1, and NFL fans welcome them with open arms as the start of the new season begins.  Thursday, Sunday and Monday night’s games all proved the the NFL is back with a vengeance….

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Super Bowl Halftime Show, The Pinnacle Of Pepsi’s Marketing Season

The Super Bowl is the mecca of sports marketing and media advertising.  It’s no surprise that a company like PepsiCo has the official naming rights to the halftime show:  The Pepsi Super Bowl XLVIII Halftime Show to be specific. And that’s not all Pepsi has in mind this football season. With the NFL kicking off…

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The Top News In #Sportsbiz – 09.02.13 – 09.09.13

This week’s Top News In #Sportsbiz includes the NFL RedZone as a perk for “The Membership Club” and the Jacksonville Jaguars creating “Stand United Fridays” to engage fans.  Other news includes the Galaxy Gear being pre loaded with MyFitnessApp, Beaver Stadium attendance dropping, and MLB teams trash talking on Twitter.  Get in and get your…

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NCAA

NCAA: New Court Allegations, Again

The National Collegiate Athletic Association (NCAA) is currently fighting battles in the court system that have a major weight for its future structure. (Joe) Paterno family et al. vs. NCAA: Issues: To briefly summarize the lawsuit that can be read in its entirety here, the Paterno family and former members of Penn State University are…

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