I know, I know. You’ve heard it before. If you’re a regular Sports Networker reader—and I hope you are if you’re passionate about working in sports—you’ve certainly been convinced of the power of personal branding. If you’re a college student (like me), you might still be figuring out what your personal brand looks like, and I’mRead more →
Tag Archives | Branding
Potential Jersey Sponsorship in the Big 4 Sports A recent article in the Sports Business Journal declared that jersey rights fees for the Big 4 pro sports leagues could total over $370 million. That’s a lotta cake to leave on the plate! It would logically suggest (given revenue-hungry owners and increasingly desperate advertisers)Read more →
Wallabies Brand Engagement and Reinvigoration Faced with falling levels of interest and attendance, rugby in Australia needed a reinvigoration in 2011. The Australian Rugby Union (ARU), the governing body for the sport in Australia, decided to leverage the annual Tri-Nations tournament as a platform to shake up communication and drive engagement with the Australian public.Read more →
Northern Irishman Rory McIlroy’s victory at The Honda Classic but a few weeks ago solidified his ascent to the top – for the first time in his career he moved to the number one spot in the Official World Golf Ranking. On the other side of the country, Dane Caroline Wozniacki, former world number oneRead more →
From Longyearbyen to Ushuaia the world is filled with fans. They are the lifeblood of professional sports and the only reason why anybody in the industry receives a check. According to a recent A.T. Kearney study today’s global sports industry is worth between €350 billion and €450 billion ($480-$620 billion). In an industry of this size and scope connecting to andRead more →
The world is changing rapidly and from now onwards the speed of that change is only going to further increase. We’re daily bombarded with thousands of images. Every photo can be worth a thousand words. But which images are the ones that stick and make a difference? Which (and whose) story is being told (andRead more →
Marketing. If you were to look it up in a dictionary, you might find one of the following definitions: The exchange of goods for an agreed sum of money. The commercial processes involved in promoting, selling, and distributing a product or service. The process by which companies determine what products or services may be ofRead more →
Maintaining life as an athlete takes a massive amount of dedication and focus. Not only does the athlete need to demonstrate talent on the field, he needs to translate that talent into an effective media presence. After all, the athlete is himself a brand and he needs to ensure he doesn’t water down his brandRead more →
Before I start, let me say that monetization should be far from the first concern for a brand when deciding to engage on Facebook, or with any aspect of social media. Social media is primarily about developing meaningful relationships with fans and consumers. It provides brands with the ability to humanize themselves, engage with consumersRead more →
I was able to spend three days with Evander Holyfield earlier this year in Tampa during the Super Bowl. I was amazed at all of the stories he had to tell, and all of the many variables in his personal brand. Later, we sat down so I could get the full details on how heRead more →
Phoenix Coyotes hockey enforcer Paul Bissonnette is a popular guy these days. Although he doesn’t lead his team in scoring or play in hockey hotbed like Toronto or Boston, Bissonnette has a legion of loyal fans following his every move this season. In fact, Bissonnette’s fan club currently has more than 22,000 fans – onRead more →
A while back I talked about how using social networks focused on exclusivity like Path and Facebook Groups can give less social media savvy athletes an outlet in case they want to blow off some steam or share things with their intimate family and friends. This week, I want to talk about how exclusivity canRead more →
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