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The Success of World Team Tennis

Sportsnetworker often features stories and posts from the multi-million dollar global sporting industry. The last few entries have looked at massive sporting brands such as the NFL, NBA and Manchester United. There are, however, many successful sporting properties that have carved a niche for themselves– even without big budgets. These properties function not necessarily off…

The Power of Mobile Marketing for Sports Teams

Mobile marketing is a very powerful tool for sports teams and organizations. It allows them to engage and interact, on a personal level, with their customers (fans), both at the stadium and throughout the season. Additionally, it is a communication medium that is ideal for the sports fan demographic, which is trending young, educated, and…

Sports Professionals: Can You Tell A Story?

Marketing. If you were to look it up in a dictionary, you might find one of the following definitions: The exchange of goods for an agreed sum of money. The commercial processes involved in promoting, selling, and distributing a product or service. The process by which companies determine what products or services may be of…

Cause Marketing in Sports

The latest cause marketing deal in sports was announced in Kansas City on Tuesday last week. Soccer club Sporting KC (formerly the Kansas City Wizards), which plays in Major League Soccer, did an historic and innovative deal with the Lance Armstrong Foundation. The club has handed over naming rights of its new $200 million stadium…

The #1 Reason You Won’t Get Hired in Sports

  The number one reason people don’t get hired in the sports industry is “Likeability.” In other words, if you’re not likeable, if you have a chip on your shoulder, if you’re a negative person, if you talk trash about other people, or if you’re just a miserable human being all the way around, nobody…

What Sports Franchises Can Learn From Howard Stern

On Saturday, social media newbie Howard Stern created quite a stir when he decided to offer impromptu running commentary on his Twitter account during an HBO airing of his autobiographical film ‘Private Parts’. His tweets provided behind-the-scenes insight, his thoughts regarding scenes and personalities, as well as banter with his fans. The King of All…

The Benefits of Media Training for Athletes

Maintaining life as an athlete takes a massive amount of dedication and focus. Not only does the athlete need to demonstrate talent on the field, he needs to translate that talent into an effective media presence. After all, the athlete is himself a brand and he needs to ensure he doesn’t water down his brand…

Getting A Degree In Sports Marketing

Do you love sports, but have no athletic ability beyond memorizing stats and fielding a fantasy league? Perhaps you’re an athlete, but realize a professional career isn’t in your future. Maybe you’re preparing for the draft, but need to prepare for a career once your playing days end. If you enjoy sports, sales, meeting people,…

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