The World Cup is set to take place next year. For sports marketers, this may be a golden opportunity to reach multiple cultures at once. 3.2 billion people watched the 2010 World Cup around the world. In the U.S., over 24 million people saw the final between the Netherlands and Spain. Although Americans have yet to…
Archive | Sports Marketing
NBC Soccer Coverage Markets Premier League To Americans
It’s widely known that soccer in the United States is a tough market. With Americans so pre-occupied with football, baseball, basketball, and even hockey, the market size for soccer looks rather meek. NBC soccer coverage may change the market outlook for soccer in America. NBC soccer coverage begins With NBC having spent around $250 million…
How To Land Your Dream Job In Sports with Brian Gainor, Director, Strategy + Analytics at Freshwire and Founder of Partnership Activation
One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals who are willing to network and help aspiring sports business professionals take their sports career to the next level! Yesterday, we were joined by Brian Gainor, Director, Strategy + Analytics at Freshwire…
These Guys Can Sell Anything: The Five Most Marketable NFL Players
The start of NFL preseason means we’re just weeks away from fall and official football season. Baseball might be America’s pastime, but football is our passion. We prepare for each season by blocking out our Sundays and dutifully pouring hours into our Fantasy Football rosters. And with this great passion comes a strong group of…
Fox Sports 1 Currently Stands At Half The Subscriptions They Originally Pledged
With so much anticipation mounting for the launch of the new Fox Sports 1 network, you would think they would have the necessary deals done with three of the nation’s largest pay TV companies. As of now, FS1 has yet to strike deals with DirectTV, Dish Network, and Time Warner Cable That is a total…
How Can Ryan Braun Restore His Image?
As a Milwaukee Brewers fan, I will say the news about Ryan Braun being suspended for the season is very disappointing. Denial after denial, it appears he’s now admitting that he used performance-enhancing drugs. For the many who admired Braun, there’s not only anger and disappointment but also the fact that he lied to the fans. Now…
Introducing the New Nike “Summer is Serious” Campaign
In my opinion, Nike is top of the class, not only in equipment but also in the marketing space. Time after time, they’ve come up with legendary campaigns that have become rooted in our culture. Nike continues to be a leader because even though the NBA season is over, they keep the basketball dialogue going in a…
What Good Sportsmanship Brings to a Fanbase
Two prominent and respected teams played in this year’s NBA Finals. The San Antonio Spurs – winners of three NBA Championships had three stars competing with a future hall of famer looking for his fourth – against the Miami Heat seeking their second NBA championship in a row. They, too, had three stars with arguably…
How To Land Your Dream Job In Sports with Chris Chaney, Ivy Sports Symposium – Founder
One of the many benefit of being a Sports Executives Association member is the access we provide our members to top sports business professionals are willing to share their story, experiences and advice with aspiring sports business professionals to help them land a job in sports. Yesterday, we were joined by Chris Chaney, Founder of…
A Team Effort: Disaster Relief Across the Sports Industry
Teamwork and solidarity are inherent character traits that define the world of sports. From the merchandisers to the front office to the playing field, “it takes a village” to fuel the success of this dynamic industry. And when disaster strikes, the need for coordinated teamwork is critical. Over the last few years, we have witness…
AAA Baseball: The Dog Days of Summer
The sweat literally drops off your earlobe and hits the ground. The back of your shorts begin to get sticky by the second inning and the thought of extra innings starts to make you grumpier than Kobe Bryant when he doesn’t win an NBA title. That description can only mean one thing! The dog days…
Major League Baseball: Small Markets, Big Activations
The competitive landscape of baseball is tough. Without a salary cap many small-market teams have a tougher time succeeding. While MLB has taken measures like revenue sharing and luxury tax thresholds to help level the playing field, the small market teams have to work harder to be considered a contender. Just like on the field,…