On September 21st, @NYJET_Prime tweeted to Dustin Keller, “Hey, I just sprung for a white Keller Titans Jersey, I’m starting to sniff favorite Jet ever, lol. Pls sign 15 year contract!” Two days later, Keller replied, “Hey @NYJET_Prime Thanks. Appreciate the support. Check out this video I made for you http://bit.ly/3PWTyz.” The ensuing reaction from…
Archive | Social Media in Sports
Athlete Twitterers are Inconsiderate Social Media Amateurs
(This is a guest post by Brad Williamson – The Virtual Biographer™) Fans want to feel closer to the athletes they admire. If it was up to them, they’d be hanging out over at their house every night, drinking on alcoholic cold snacks and playing Madden ’till the break of day. Unfortunately, for that harmless…
These Athletes Should Be on Twitter
For professional athletes, Twitter can be an incredibly valuable tool. It is a way to connect with current fans and to earn new ones. It is also an alternative to traditional media, providing direct access the public. Twitter is a tool for crisis management, where athletes can accept criticism and attempt to change opinions. Most…
Why Sports Management Students Should Use Social Media
I recently had the pleasure to speak in front of 200 bright sports management students at York College in York, PA. It was almost a little too scary as it brought back some memories from when I was a sports management student in 2005. It was an honor, to say the least, to have the…
Learn How To Measure Social Media ROI
How do you measure social media ROI? What should you be measuring? Are you seeing a return on your efforts? Is it even worth your time to be using social media tools in sports, or any industry for that matter? Luckily, SportsNetworker’s featured expert, Amy Martin with Digital Royalty, breaks it down for us in…
Does Sports Need Social Media?
Yes or no? Does it depend on what sector of the sports industry we are talking about? Should we even care? Whether it’s a sports teams using a Facebook fan page, professional athletes on Twitter, sports agencies trying to promote their brand from blogging, sports management programs looking to recruit new students, or other sports…
VaynerMedia: How To Brand Pro Athletes Online
There are some amazing individuals out there who really get it when it comes to sports and social media. Amy Martin, AJ Vaynerchuk, Gary Vaynerchuk and others really know the hottest trends when it comes to helping not only pro sports teams but also some of the top pro athletes become even bigger by using…
Using LinkedIn for Sports
When I first signed up for a LinkedIn account, I’ll be honest, I was not really sure why or what I’d be doing with it. Initially I saw the value in connecting with others in my industry and experimented with the tools that were there. I began to meet a lot of interesting people via…
3 Reasons Athletes Should Use Social Media
Last week Antonio Ramirez wrote in from Mexico to ask what the best arguments were for convincing players to participate in a social program. It’s a great question, and in Antonio’s case, for a great cause. Childhood obesity is quickly becoming an epidemic in Mexico, particularly surrounding low income areas and schools. And he’s looking…
How Twitter Gives Fans Free Access to Games (& Why Ochocinco is Brilliant)
In early July, the National Football League announced they would enforce a ban on players using Twitter during games. A Mashable article from July 9th stated, “If you were hoping for Chad Ochocinco to pull out his cell phone and tweet after scoring a touchdown this season, prepare to be disappointed.” Last week on uStream,…
How To Land A Sports Press Pass Using Twitter
Peter Robert Casey, a fellow Sports Networker member who recently attended the Sports Networker NYC event has been getting a lot of attention online at mashable, Brian Solis, the St. John’s site (along with many others) for his recent “acceptance in the press” credentials he has received because of his powerful Twitter presence. Let’s just…
How to Find a Sports Social Media Manager
Sit-down with Amy Martin, of Digital Royalty. She shares her professional experience and offers tips on how to use your existing social marketing space to find and recruit your brand’s next Sports Social Media Manager.