Top Menu

How to Find a Sports Social Media Manager

Sit-down with Amy Martin, of Digital Royalty. She shares her professional experience and offers tips on how to use your existing social marketing space to find and recruit your brand’s next Sports Social Media Manager.

, ,

3 Responses to How to Find a Sports Social Media Manager

  1. Jason Peck August 27, 2009 at 6:53 pm #

    Great, great info here, Amy. The ability to “live the brand” is key as well as “being social in nature,” while understanding measurement and traditional channels. You’ve done a great job explaining the skills needed and making them easy to understand. 🙂

  2. Lewis Howes August 28, 2009 at 7:58 am #

    I agree with Jason, I think you really need to live and breath the brand so you are willing to bring more personal passion to your work… great stuff Amy!

  3. Darren Heitner August 28, 2009 at 5:50 pm #

    I believe that sports entities, in particular, need not only someone who is well versed in social media best practices, but also understands the particular sport and the personnel within the entity. I expect to see a lot of professional teams hire social media managers to run media relations in order to cut down costs and implement greater connectivity with fans, the press, the players, etc.

Leave a Reply