Sit-down with Amy Martin, of Digital Royalty. She shares her professional experience and offers tips on how to use your existing social marketing space to find and recruit your brand’s next Sports Social Media Manager.
About Amy Martin
Amy Martin spent eight years living the agency life working with clients such as the Arizona Cardinals, Phoenix Coyotes and the the Super Bowl XLIII Host Committee. She recently spent three seasons with the Phoenix Suns developing and monetizing their digital media platform. During her time with the Suns, she was responsible for concepting, pitching, executing and measuring digital marketing partnerships (sponsorships). Digital Royalty, Amy’s Digital Integration and Social Marketing agency, focuses on developing strategies to help corporate brands, professional sports leagues, teams and athletes build, measure and monetize their digital universe. She has developed a proprietary Return on Influence (ROI) measurement formula to demonstrate the value of social marketing. Her most recent example of social media success is the growth of Shaquille O’Neal’s digital brand via social media and implementing measurable strategies which have resulted in securing major endorsement deals.
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I believe that sports entities, in particular, need not only someone who is well versed in social media best practices, but also understands the particular sport and the personnel within the entity. I expect to see a lot of professional teams hire social media managers to run media relations in order to cut down costs and implement greater connectivity with fans, the press, the players, etc.
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