When you think of social media and basketball, you think Shaquille O’Neal. He has over 2 million followers on Twitter and about 900,000 fans on Facebook. He is hilarious, innovative, active, and engaging. He was one of the first athletes to get involved with social media and his personality has helped make him one of…
Archive | Social Media in Sports
Why Hasn’t Social Media Caught on With Baseball?
Let me start by saying this: The MLB not taking advantage of social media is like a slugger with home run power who refuses to swing the bat. It just doesn’t make sense. The Four Major Sports In the heat of this past NBA season, Twitter exploded and Facebook pages were redesigned for businesses. The…
What Happens in Vegas, Starts with Social Media
True to the social-media savvy, NBA All-Star’s form, Shaquille O’Neal’s two-day stay in Vegas tipped off with on-the-street giveaways as a part of an all-night social media blitz that took place to launch the weekend’s enlyten events. Digital Royalty planned the first-ever progressive tweet-up, known as a Tweethop. It’s a mixture between a Tweetup, a…
A Perfect Day. (In Social Media)
The Chicago White Sox, a Digital Royalty client, practiced perfect social media agility on July 23rd as Mark Buehrle threw a Perfect Game. What were the measurable social media results? The White Sox experienced a 21% increase of their online ecosystem, Positive Sentiment grew 8 percentage points and words like “LOVE, BUEHRLE, PERFECT and OBAMA”…
Keep it Personal or Get Down to Business?
There are not enough hours in the day to successfully manage a plethora of social media profiles. The bottom line is that you need to make money. Social networking sites will help you build a strong network of contacts, but you still must devote a large portion of your business day to selling and perfecting the actual…
Life-Streaming 101: The Starbury TV Experiment
Stephon Marbury should’ve refrained from life-streaming. Starbury TV, as far as I’m concerned, was an epic failure. Why? David Neiman of Athlete Interactive put it so poignantly that I’ll just share what he had to say and let you judge for yourself: “We want athletes to awe us, and that’s precisely what they do when they’re doing what…
Transformation: The Future of Sports + Social Media
Or since transformation can be negative, let’s say intelligent growth or evolving. People in the sports world do it all the time when they add another dimension to their game, or when they improve upon a certain facet of their skill set. Joe Mauer adding more power to his arsenal, LeBron improving his defense and…
Digital Sports Branding Through Social Media
Amy Martin has major influence when it comes to helping professional sports teams (like the Phoenix Suns) and professional athletes (the mighty Shaquille O’Neal), take control of their digital brand. Her recent success attracts more major clients knocking on her door every day as she helps people answer some of the toughest questions like, “How…
How To Use Social Media [VIDEO]
This is a video with my top ways to use social media. To be honest with you, I don’t talk about how this relates to the sports industry at all. However, all of these principles apply to your sports industry and social media marketing online. They also apply to helping you build your personal brand…
Hop On The Social Media Wagon In One Month
Image by Matt Hamm Lewis asked me to discuss the benefits of blogging to enhance your sport marketing efforts this week. Being a huge advocate of blogging, this shouldn’t be a problem for me, but when I sat down to write the words didn’t flow. I suspect because in my mind there’s a logical progression…
13 Ways To Generate Massive Success On LinkedIn
Your personal brand is your most valuable asset. Generating success on LinkedIn has everything to do with enhancing your personal brand. In fact, Gary Vaynerchuck talks about the importance of building your “Me 2.0” equity within the social media landscape during this motivational video below: If that video doesn’t charge you up and teach you…
LinkedIn Power Networking Secrets
Hey guys, I recently had Marc Cuban, Curt Schilling, Jerry Rice, along with many others top Sports Executives connect with me online. Pretty cool stuff right? Well a friend of mine said he thought some of you may want to know how I did this, so he is going to conduct a tele-seminar with me…