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How To Land A Sports Press Pass Using Twitter

peter robert caseyPeter Robert Casey, a fellow Sports Networker member who recently attended the Sports Networker NYC event has been getting a lot of attention online at mashable, Brian Solis, the St. John’s site (along with many others) for his recent “acceptance in the press” credentials he has received because of his powerful Twitter presence. Let’s just say, as a social media sports community that we are extremely proud of him for leading the way into this new opportunity.

Casey, according to the press release, is currently among the Top 10 most-followed basketball-related users on Twitter. The Brooklyn, N.Y., native and Bronx resident trails only NBA superstar Shaquille O’Neal of the Cleveland Cavaliers, Dwight Howard of the Orlando Magic, the Los Angeles Lakers, University of Kentucky coach John Calipari, Chris Bosh of the Toronto Raptors, Charlie Villanueva of the Detroit Pistons and a few others among those associated with professional, collegiate and youth basketball. Casey is, by far, the most-followed basketball-related individual who is not a professional basketball player, team or coach.

sports logoCasey’s arrangement with St. John’s Athletics is as an independent, credentialed Twitter micro-blogger, which will allow him to use his access to take St. John’s basketball from his behind-the-scenes vantage point directly to hoops fans worldwide, and in real time via Twitter. Casey currently brings a broad-based perspective on all things basketball to his massive following on Twitter, distributing links to news items, event coverage and feature stories, while providing an interactive forum for discussion and conversation. Through Twitter, fans of St. John’s basketball and the basketball community as a whole will be able to chat with Casey during live action – about the game, athletes, coaches, strategy, atmosphere or any topic that comes to mind.

We are all really excited about this opportuny for Peter, and look forward to watching his live tweets courtside this season!  Follow Peter on Twitter here.

Do you think more teams will start giving bloggers and power twitter users press passes to tweet or blog live at the games?  How many followers should one have until they are considered for a press pass?

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10 Responses to How To Land A Sports Press Pass Using Twitter

  1. Gail Sideman August 27, 2009 at 7:58 am #

    I think other schools and sports organizations will closely watch the response that Peter and St. John’s receive with this “pioneer” effort. I believe there is a great opportunity for fans to see other angles of and have fun with their favorite events by following people like Peter.

  2. Lewis Howes August 27, 2009 at 8:25 am #

    Gail, I agree. I think this is a great opportunity for others who may be an “underdog” in the media sense of things but who may be able to break in because of their online presence and make a bigger name for themselves.

  3. Anita Lobo August 27, 2009 at 11:13 am #

    Shows that doing what you passionately love, does get recognised! St. John’s have created an interesting opportunity to set a precedent; and in Peter, they’ve chosen the right torchbearer to run the course.


  4. Jason Peck August 27, 2009 at 6:44 pm #

    I wonder if more schools are giving credentials to writers and bloggers, but we’re just not always hearing about it. Last year, I was a blogger/writer for a website where I covered UNC sports – I didn’t have much trouble getting a press pass for UNC football games–but then again it is UNC football–a program that is definitely on the rise, but not a national contender yet.

    Peter – having 50k followers is very impressive. How the heck has he been able to follow 41k people (and is it really possible to keep up with all them)!? I’d love to know how much time that took or if he used some special program/software to automate the process. And if he would recommend that other people try to follow 40k+ people. Thoughts?

  5. jdbasketball August 29, 2009 at 3:09 pm #

    great story, i’ll be looking out for SJU tweets, now if we could only bring back chris mullin!

  6. Russell Scibetti September 1, 2009 at 8:54 am #

    This is a great story on two fronts. First, it shows how much success an individual can have through social media. Peter has put in a ton of work and it’s great to see him land this opportunity. Secondly, it shows a team thinking outside the box when it comes to integrating social media into their traditional PR efforts.

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