On March 30th, Facebook automatically transitioned all brand pages to Timeline. Though Timeline is a massive upgrade over the previous page design, most pre-Timeline research has shown that over 85% of user interactions with pages occurred in Facebook’s News Feed. This raises a question: Does the page design even matter that much? Since the change,…
Archive | Social Media in Sports
LIVE Q & A with Bryan Srabian (Friday @ 10am PST)
A couple of weeks ago, we published a 4 part series of interviews with the San Francisco Giants – Director of Social Media, Bryan Srabian. Bryan had a ton of great insight to offer on a variety of hot topics including Social Media Strategy, Social Media Campaigns, Social Media Monetization and How To Get A Job…
2012 London Olympics: IOC Social Media Policy Review
Wednesday marked 100 Days until the Opening Ceremonies of the 2012 London Olympic Games. We decided it was time to break down key components of the official IOC (International Olympic Committee) social media policy – particularly for athletes. Although social media use is ‘encouraged’, there are crucial restrictions that apply to athletes, as well as accredited officials,…
Social Media Campaigns with SF Giants Bryan Srabian (Part 2)
Part 2 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Despite their recent success on the baseball field, the San Francisco Giants are constantly brainstorming new, creative ways to engage and entertain their fans. So, when the opportunity was presented to produce a “viral video” with YouTube star Keenan…
Social Media Strategy with SF Giants Bryan Srabian (Part 1)
Part 1 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian What started out as a “planned” 15 minute interview last week with Bryan Srabian ended up turning into a information packed 60 minute conversation about social media strategy, campaigns, monetization and what it takes to break into the sports…
The Most Engaging Athletes on Twitter
Which athletes do you like to follow and interact with on Twitter? Who catches your attention with their comments on hot button topics in the sports world? Sometimes the athlete wants to draw attention to their charity or hold a contest on Twitter to give away a signed jersey or pair of shoes. Other times,…
Athletes on Twitter: Which are Getting Beat by Tweets and Who’s a Winner?
Athletes on Twitter: A Popular Pastime off the Field There was a time we admired athletes for their physical prowess and feats of heroic strength, but we didn’t really know their true colors. It’s awfully difficult to get to know someone from the five words they say in the locker room during the post-game interview….
Washington Capitals Director of Digital Media Talks Social Media (VIDEO)
The Washington Capitals are well known in the sports world as being one of the more “technically” savvy teams in professional sports. There is no doubt that this is due to the fact that their owner, Ted Leonsis has a long history in the tech world as the former President of AOL and now majority…
13 NHL Twitter Accounts You Aren’t Following (But Should Be)
The marriage of Twitter and sports cannot be more perfect or necessary in today’s day and age. Sports have become faster, players arguably more skilled than ever, and personalities younger — and maybe even more entertaining — than ever been before.It seems almost criminal in this day and age for both casual and die-hard fans…
NBA All-Star Weekend Enhanced Through Social Media
During the last weekend of February the spectacle that is NBA All-Star weekend descended upon Orlando, Florida. It seems that more than any other sports league, the NBA celebrates its star players by attracting the biggest names in entertainment, creating interactive experiences for fans, and providing a festive atmosphere for all who attend the three-day…
Do the Top Teams in the NBA Dominate on Facebook?
As of the NBA All Star Break on Monday February 27th the top 7 teams in the NBA looked like this from top to bottom. 1. Miami Heat 27-7 2. Oklahoma City Thunder (my favorite team just throwing it out there) 27-7 3. Chicago Bulls 27-8 4. San Antonio Spurs 24-10 5. LA Clippers (When was…
Twitter and Sports Broadcasting: A Brave New World
Tune in to tomorrow’s show to catch all of the up to date information in the sports world! Turn on Channel 3 tonight at 1130 for all of the sports action both locally and nationally! Those were words you used to and still hear out of sports broadcasters mouths promoting their TV and Radio shows. …