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Greg Schneider

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Most Creative Use of Facebook Timeline by Sports Teams

On March 30th, Facebook automatically transitioned all brand pages to Timeline.  Though Timeline is a massive upgrade over the previous page design, most pre-Timeline research has shown that over 85% of user interactions with pages occurred in Facebook’s News Feed. This raises a question: Does the page design even matter that much?  Since the change,…

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CBS NY (WFAN) Audio Roadshow iPhone Sports App Review

Late last summer, sports talk radio host Mike Francesa of WFAN in New York announced that the station would soon be releasing a mobile application that would revolutionize sports radio and would soon be duplicated by stations across the country.  The NFL season came and went, but last week Francesa finally announced the sports app,…

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