(This is a guest article by Stephen Lombardo) For what seems like an eternity, the NBA has lost some of its appeal to its fans when it comes to All-Star weekend. The game is the most entertaining part. However, they don’t actually play basketball until the final five minutes of the game. All-Star Saturday feels…
Mental And Physical Training – The Keys of a Champion
In order to be an elite athlete and win championships, you need to be strong both physical and mentally. Having pure athleticism isn’t enough, as the visual and mental side of sports is the difference between sinking the last second shot to win the game, or chocking at the line and falling short of success….
In the Trenches: Building Your Network
(This is a guest article by Cabe Flesher) As the old saying goes, “it’s not what you know, it’s who you know” and this can’t ring more true than in the wide world of sports, specifically sponsorships sales. We are out there everyday trying to get in the door somehow and we have all heard…
Sports Business Weekly Buzz
Rebranding: ESPN360 Becomes ESPN3 In April By David Goetzl The online live sports hub, ESPN360.com, will be rebranded ESPN3.com in April. ESPN3 will be available in 50 million homes, free to subscribers of broadband providers that have agreed to pay ESPN a TV-style fee to offer it. ESPN has not used Web lexicon recently in…
Ready, Set, Luge!
Will the Winter Olympics get more attention than people say and if not, is it a public relations issue? It’s interesting that I hear and see people asking others if they are going to watch the Winter Olympics. A recent poll revealed that just 20 percent of Americans plan to make the Games a viewing…
Get Out of a Sports Ticket Sales Slump
So you’re not having the kind of success you’d like. Your calls are more difficult, you’re not closing as many sales as you’d planned, your manager is supportive but insists on results. Your check isn’t enough to do the things you want to do. This sports thing wasn’t what you thought it would be. This…
Super Bowl Commercials & Domain Names
Ever since I can remember, I’ve been fascinated with the art of making a good commercial. Those who are marketers, I’m sure can appreciate this too, especially when a commercial makes an audience remember the brand and remember the product or service. But with a record breaking audience of 106 million people, I was blown…
10 Ways to Land Jobs at Sports Conferences
(This is a guest article by Jason Kobeda) The ability to network has become an essential skill for those seeking employment in the sports industry. When I began pursuing a career in the NFL, I quickly learned how much competition there was. I traveled to the Senior Bowl week of practices and NFL Combine, where…
Super Bowl XLIV Recap
Congrats to the real winners of Super Bowl XLIV: CBS. This year’s Super Bowl was reportedly the most-watched TV event ever. CBS estimates that the game was watched by 106.5 million viewers, which is 600,000 more than watched the previous record-holder, the “M*A*S*H” series finale in 1983. I’m not surprised. While the Colts and Saints…
The Sports Executives Association
The Sports Executives Association is coming soon. Many of you have asked for more information, and emailing me about the release date. It’s coming soon, and I wanted to thank you for your patience. I don’t want to spoil all of the goods by sharing with you every last detail, but I wanted to share…
Interview with Paul Tonelli
This week on Voice of the Box, Matt interviews one of the most recognized radio personalities in California. Paul Tonelli from the famous Lamont and Tonelli Show is also the stadium PA announcer at Candlestick Park. Paul shares how he got his start in radio and what key factors led to his success.
Sports Business Weekly Buzz
EA Teams Up With Doritos For Bowl Promo By Aaron Baar Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with Doritos to give fans the chance to choose the cover athlete for the upcoming version of its popular gaming franchise,…
Super Bowl Commercials Play Role in Branding
A few days ago a reporter called and asked how I would advise a professional athlete if he wanted to endorse a hot-button topic in a forum as big as a Super Bowl audience. My answer was not textbook public relations. (I will reveal the outlet and topic upon its publication). The reasons that athletes…
It’s a Numbers Game – Sports Vanity Toll Free Numbers
We all know there are numerous ways to brand your sports business. From a professionally designed and well optimized website, to having consistent social networking usernames across a variety of social media platforms, you are well on your way to promoting your brand. With a passion for domain names over the years, I have been…
Social Media as Sponsorship Street Cred
Fact: blue chip brands receive thousands of sponsorship proposals every year. Estimate: there are some 300,000 properties seeking sponsorship (depending on the way you define it). How do you break through the relentless clutter to get the ear and sincere consideration of a sponsorship decision maker? A well researched and tailored proposal may increase your…
Freestyle Soccer: Leveraging a New Platform
(This is a guest article by Ryan Knapp) On Tuesday January 26th, Dan Magness set the world record for juggling a soccer ball for just about 36 miles, visiting five different English Premier League club stadia in the process. Yes, 36 miles, that is not a typo. This is not Magness’s first time in the spotlight for…