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Social Media Provides Relevance For Olympic Athletes

The Olympic Games only come around every four years; not news to most.  But what happens to Olympic athletes and lesser known sports during those four long years? As Dr Andrea Eagleman explains, they are using social media to remain in the limelight. “Olympic sports and athletes are only in the spotlight every four years, but…

At Last! Your Favorite NFL Stadium Will Be A WiFi Hotspot

For many sports fans, it’s not enough to just go to a game. There are pictures to post, smack talk postings to upload on a social network, game-related Tweets to Tweet and maybe even a video or two of a great play to post on YouTube. And that’s on top of a constant stream of…

Arsenal FC And Emirates Perfect Sponsorship Combination

It appears that Arsenal FC and Emirates have found a sweet spot in the mind of sports consumers in the UK. In REPUCOM’s Sponsorlink study, it was found that 88 percent of sports fans in the UK are aware that Emirates owns the naming rights to Arsenal’s home stadium.  Additionally, the shirt sponsorship between the two…

How To Build An Unstoppable Sports Network With Instagram

In this day and age, it’s almost impossible to think of life without social networking sites. Sites like Facebook, Twitter, and Instagram can be a huge help when trying to build an awesome sports network. A network that can help you land a job in sports. As of late, Instagram his implemented a video option…

Bowl Games: Swag Bags And Recliners Highlight Bowl Season

Alas, it’s the season many college fans have been waiting for:  College Football Bowl Season.  And tis’ the season to give, right? In what has become a tradition, official “swag bag” lists for each bowl game have been released. In case you are wondering, those who participate in bowl games around the country are awarded…

Hot Dog Stand Marketing: Sports Sales Vol 8: Check Our Ego

I think your product SUCKS! You guys have no idea what you are talking about, advertising doesn’t work anymore.  We just need to be on social media. You are overpriced and won’t deliver the results that I need, I have no doubt about that. Sports sales objections.  We all get them.  Every single day if…

HBO Gives Viewers In-Depth Look At NHL’s Winter Classic

The NHL’s Winter Classic series has a short, yet storied six year history.  In years past, the event has been worthy of great promotions and marketing efforts. This year will be no different. As the rivalry between the Toronto Maple Leafs and the Detroit Red Wings gets a Winter Classic makeover, HBO cameras will be…

The Top News In #Sportsbiz – 12.02.13 – 12.09.13

Top news in the #SportsBiz for the week includes a short write-up celebrating Nelson Mandela’s life.  News topics include Discover’s Fan Loyalty Poll, Cal football partnering with Kabam for a stadium naming rights deal, the MLS Final featuring two small market teams, and Levi’s stadium being loaded with technology.  To get a full dose of…

Jameis Winston Off on Sexual Assault Charges: But It Doesn’t End There

On December 5, 2013, Florida State Attorney Willie Meggs announced on national television that Florida State quarterback, and Heisman hopeful, Jameis Winston would not be charged with sexual assault. The allegations surrounding this situation were hazy to begin with, and ended uncomfortably with laughter at the final press conference with Meggs. The alleged assault occurred…

NBA in the UK: WePlay Brings Challenges, Chances and Social Media ROI

This week, the social media marketing, strategy and analysis company WePlay released “NBA in the UK: Challenges, Opportunities and Social Media ROI” which is available as a free download from the company’s website, WePlay.co. The report takes an in-depth look at the NBA’s UK fan base in order to identify the opportunities and challenges the organization faces ahead of…

Burton Unveils US Snowboard Uniforms For Sochi

“Look good feel good, feel good play good.”  This expression has been used over and over again within the sports world.  College athletes take this seriously, while action sports stars take it to heart. Fortunately for the US Olympic Snowboard team, Burton is behind the design of the new uniforms and they look oh-so-good. Heirloom…

Sports Industry Scores Big on World AIDS Day Support

On December 1st each year, people across the globe recognize World AIDS Day as an opportunity for people to unite in the fight against HIV, show their support for those living with HIV and commemorate those who have lost their lives to HIV. Sports Leagues and Teams Doing Their Part On World AIDS Day World…

F1 Heads Toward Branded Content Sponsorships

Sports Business is a world all its own.  The landscape of sports is constantly evolving, thus driving the business aspect to do the same. F1 is considered one of the front-runners when it comes to sponsorship and reaching a worldwide audience.  As a better way to engage that wide audience, F1 and their sponsors are…

FIFA Launches New App In Time For Final Draw

Speaking in regards to the Final Draw of the FIFA World Cup, set to take place on December 6, FIFA Secretary General Jérôme Valcke wrote: “On this day, Planet Football will have its eyes trained on Bahia’s Costa do Sauipe.  The group draw is in itself an event, with television audiences in the hundreds of…

The Top News In #Sportsbiz – 11.25.13 – 12.02.13

This week’s top news in #SportsBiz includes Andrew Luck and his not-so-typical endorsement deal with Klipsch. Other news includes Rivalry Week seeing a major increase in ticket prices, FIFA and Brazil experiencing a tragedy and a setback, apron advertising in the NBA, and Walmart advertising with Thanksgiving day football.  Get your #SportsBiz fix below. Sports…

4 Tips For Any Introvert in the Sports Industry

Being an introvert is often considered a problem or “an area of opportunity for development.” This is not true. I found out that it is just a matter of how you balance situations that take a lot of energy from you, and explore new ways of working. After the live Q&A session with Trevor Turnbull…

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