Sports Networker
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Back by popular request, Sports Networker returns to the international stage one again this fall as it teams up with the UK Sports Network for an exciting sports professionals networking event at the Sports Bar & Grill in London.
The event will begin at 6:00 p.m on August 6, 2010, and sports professionals will have the opportunity to network in what will be one of London’s premier sports restaurants to watch the 2010 World Cup this summer.
The Elliptical For The Rich, Tai Chi For The Poor
* Every year, the Sporting Goods Manufacturers Association releases its state of sports participation in America study. The 64-page document is filled with interesting tidbits that will make you smarter at the office water cooler.
* Of all the fitness machines, the elliptical motion trainer has the highest percentage of participants whose annual household income exceeds $100,000 a year. Forty percent of those who use the elliptical make over $100,000.
Internal Watchdog Criticizes ESPN for Ethical Missteps on LeBron James Coverage
* ESPN’s internal journalism watchdog sharply criticized the cable-sports network for what he said were ethical missteps in its recent broadcast of a TV program devoted to basketball star LeBron James.
* The Walt Disney Co. network two weeks ago aired a one-hour special about James, who used the program to announce that he signed with a new team, the Miami Heat. In an unusual arrangement, James’s sports-marketing company suggested the program to ESPN and brokered an arrangement whereby the show’s advertisers donated money to the Boys & Girls Clubs of America, a charity James supports.
Rising Sports Stars is a new monthly list distributed by Brand Affinity Technologies (BAT) and ranks the top ten U.S. professional athletes from all major sports who experienced the greatest relative growth in popularity during the prior thirty days.
Introducing Sports Networker’s exclusive Twitter sports marketing guide, where we have analyzed the top twitter users in sports and created tried and true tips on how teams are marketing their team to interact and build a relationship with their fans to create some of the highest follower lists on Twitter
If you are part of the tourist board for Paris or Tokyo or New York, you have visitors coming in all the time, for millions of different reasons.
If you are a smaller town or less urban region, you have to look around and ask some hard questions….what do we have that can draw visitors and tourism dollars since we appear to have misplaced our Eiffel Tower?
One answer is sports tourism.
Last week we posted a job description looking for a new community manager for our sites. The response was overwhelming and we received many amazing resumes and applications. The top 10 were invited to participate in the next stage of the search by submitting video posts explaining why they wanted the job. The videos showed clearly why these candidates made the top 10 cut to begin with. They are dedicated and passionate, something we value a lot for our company.
The ESPYS were a night that highlighted the perseverance of individuals, the resurrection of towns, and the voice of the people in a collective environment.
Without focus, football players miss passes, field goals, and audibles at the line of scrimmage. Without focus they can also miss correct formations, called penalties, and kick-off returns.
With the power of focus, players make Hail Mary receptions and speed through the line with force and fury. Blitz’s work. Nickel and dime packages make defensive strategies look like child’s play.
No doubt, focus makes and breaks games. It creates great players. Legendary coaches are made by laser focusing on how to best utilize the team’s talent.
There are few things in life (family, friends, & my cat) that I love more than the city of Philadelphia and sports. I was born and raised in the city, and I’m a lifelong Philly sports fan. One of my first sports memories is Joe Carter hitting a three-run walk-off home run against closer Mitch Williams, propelling the Toronto Blue Jays into a World Series victory over his hometown Phillies. Sigh.
WHO’S HUGE IN SPORTS? is proud to present the interview w/ former UCLA /NBA Basketball star Mitchell Butler.
From Cafe Chez Marie Restaurant in West Los Angeles listen in on his takes of Coach Lavin, Ron Artest and the Lakers:
CoachBook is a powerful networking site that enables users to have the ability to connect with other coaches. Anyone can sign up on CoachBook—it’s easy and free. CoachBook encourages members to create a profile that allows them to promote not only themselves, but also their website, products, services, or company.
There was once a member in a Chapter who sold computer equipment. Just before joining the organization, he had sold dozens of computers to a local school system. Apparently, the state legislature had earmarked a billion dollars for school systems to upgrade their computer equipment and this particular member had come across an opportunity to tap into a small piece of these allocated funds.
After joining, this individual was eager to use the contacts in the organization to identify more school systems that he could sell upgraded computers. As these opportunities represented major transactions for him, each week he focused his infomercials on seeking contacts and inroads into local school systems.
According to Wikipedia, “The Rooney Rule, established in 2003, requires National Football league teams to interview minority candidates for head coaching and senior football operations opportunities. The rule is named for Dan Rooney, the owner of the Pittsburgh Steelers and the chairman of the league’s diversity committee, and indirectly the Rooney family in general, due to the Steelers’ long history of giving African Americans opportunities to serve in team leadership roles. It is often cited as an example of affirmative action.”
Those are the facts in a nutshell. The opinions and results, however, are steeped in controversy and conjecture. Any potential NFL coach is groomed and prepared with years of hands-on training and development, progressing from a supporting role to head coach. Coaches are chosen based on character, commitment, work ethic, leadership and motivational skills, and of course the ability to create winning football teams.
LeBron Can Make More With Heat Than Cavs
* But if you match up what James’ salary would be for the first five years in Cleveland and the five years in Miami, you find that the Cavaliers are only offering him $4 million more.
Tebow Leading League In Jersey Sales
* It has been three months, and Tim Tebow still hasn’t taken a single (real) snap under center for the Denver Broncos, yet he’s leading the league in jersey sales.
Gillette, Not the Best Ads a Man Can Get
* Cynicism runs amok among our hallowed list this week. And the biggest culprit of that kind of audience distrust is none other than Gillette. The razor maker owns the top spot with last week’s debut video, “Perfect Length,” as well as this week’s No. 5 slot, newcomer “Young Guns,” which drew over 3.7 million views combined.
The Miami Heat were not the only ones who came out big winners during the LeBron sweepstakes, as the Boys and Girls Club of America also did an excellent job of increasing their brand awareness during “The Decision.”
I swore to myself before the start of the NBA free-agency period that I wouldn’t write about LeBron James. Sports media are putting in enough hours of coverage about his team status, for all of us.
I realized, however, that I work in and write about sports publicity and PR, and since James announced he would share his intentions of what team he’ll join for the next few years in an hour-long broadcast on ESPN, his story became a good PR/bad PR story.
