Earlier this week, we had a vote for the top sports social media professional of 2010, and it garnered over 2000 votes. As voting wraps up today, we’ve decided to another one for the top sports business online resources of 2010. We’ve narrowed it down to these links, but if there’s one we’ve missed, let…
The Decision 2.0: Valuable Business Tips from Cliff Lee
“It’s plenty of money. When you hit a certain point, enough’s enough. It’s just a matter of where you’re comfortable, where you’re happy, where your family’s the most comfortable, what team gives you the best chance to win. At this point, it’s about trying to win championships. That’s really the No. 1 thing for me….
How to Gain an Edge Over Your Competition
Every athlete knows, without a shadow of a doubt, that daily practice of his/her craft is essential to gain a winning edge over the competition. Just as important though, is mental toughness; the ability to overcome challenges and setbacks. Having a psychological edge that enables you to cope with higher-than-average demands from team owners, coaches,…
Kobe Bryant’s Social Media Enigma
When we think of social media in basketball, a lot of names come to mind. Shaq was the pioneer. Steve Nash engages with fans with the same smoothness he does orchestrating the basketball court. Dwayne Wade and Chris Bosh make announcements on Facebook. LeBron makes notes of his haters. The list goes on, but Kobe Bryant isn’t…
Top Sports Social Media Professionals of 2010
The year has flown by and it’s been a great one for sports and social media. In the last year, we’ve seen almost every professional sports team start to create a social media strategy, and none of it would have been possible without the many creative people at work in the sports industry. As a…
Overtime Post – The Eyeball Shift
Thanks to a friend, I got to catch a hockey game live at the arena earlier this week. Other than the game itself, (the Canucks won, naturally) what interested me the most were the intermissions. Sure there were the usual bunch who went out for their restroom runs and beer refills, but there was also…
Monetizing on Facebook
Before I start, let me say that monetization should be far from the first concern for a brand when deciding to engage on Facebook, or with any aspect of social media. Social media is primarily about developing meaningful relationships with fans and consumers. It provides brands with the ability to humanize themselves, engage with consumers…
Using Mobile Apps in Sports Marketing
The future of sports marketing has already hit the American consumer where they live the most…on their mobile phones. The tech savvy sports marketer knows that not everyone is at home sitting in front of their TVs watching the game, or online checking the scores and buying the gear. A lot of people are too…
How to Find Your Sports Agent
This article is for all the young athletes who depend on Sports Networker to provide resourceful tools for your future sports career. You’ve got hustle, talent, and on your way to the pro level. How do you find a sports agent who has your best interest in mind? Here are some tips to help you…
Top Five Sports Jobs
If you’ve ever attended a live sporting event, you’ve seen all types of entry-level sports jobs; from ball boy to towel boy to mascot, but there are some sports jobs that require more skill, education, and passion than a dusty ball boy or a sweaty mascot. While these entry-level sports jobs can open the door…
Interview with Evander Holyfield on Personal Branding and the ‘Bite-Fight’
I was able to spend three days with Evander Holyfield earlier this year in Tampa during the Super Bowl. I was amazed at all of the stories he had to tell, and all of the many variables in his personal brand. Later, we sat down so I could get the full details on how he…
Overtime Post – The Ron Santo Edition
It’s been a tough couple weeks in the sports world. Legendary NHL Coach Pat Burns and esteemed sportswriter Jim Kelley both passed away this November due to Cancer. Although it’s easy to get lost within a game either as a player, sports professional, or simply a fan, incidents such as this really remind us that…
Sports Marketing Using Social Media
Sports marketing is a very important part of any successful sports franchise. Imagine attending a game and not seeing people wearing jerseys, hats, giant foam fingers, or other vibrant gear emblazoned with their favorite teamʼs name or mascot image. Crazy. Sports marketing is about getting the word out about a team or team member in…
LeBron James Is Coming To Town
On July 8, 2010, LeBron James announced a decision – a decision to leave the Cleveland Cavaliers as a free agent and join the Miami Heat for the next six seasons. Lebron has never made it a secret that he wants to win and win badly. Aren’t we all granted the freedom of choice to…
Meet Paul Bissonnette – Twitter Superstar
Phoenix Coyotes hockey enforcer Paul Bissonnette is a popular guy these days. Although he doesn’t lead his team in scoring or play in hockey hotbed like Toronto or Boston, Bissonnette has a legion of loyal fans following his every move this season. In fact, Bissonnette’s fan club currently has more than 22,000 fans – on…
How Exclusivity Can Be Big for Athletes in Social Media (Part 2)
A while back I talked about how using social networks focused on exclusivity like Path and Facebook Groups can give less social media savvy athletes an outlet in case they want to blow off some steam or share things with their intimate family and friends. This week, I want to talk about how exclusivity can…